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Branded
BLU-RAY disk
Jan 31, 2013 By: Mathew Plale
Branded order
Director:
Jamie Bradshaw, Alexander Doulerain

Actors:
Ed Stoppard
Leelee Sobieski
Max von Sydow

Rating:
Movie:
Extras:
Overall:

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WHAT'S IT ABOUT?
In the future, an ad executive (Stoppard) stumbles upon a conspiracy involving a marketing specialist's (von Sydow) plan to popularize fast food and unhealthiness.
IS IT A GOOD MOVIE?
A young boy is struck by lightning and an old woman predicts he will live an extraordinary life. That boy grows up to be Misha (Ed Stoppard), a director and ad executive at a Moscow-based corporation.

In the not-too-distance future, advertising is everywhere, avoidable only by escaping to a farm to raise cows.

Elsewhere, marketing specialist Joseph Pascal (Max von Sydow) comes up with Extreme Cosmetics, a reality TV series that will allow an overweight woman to get an operation to remove her fat and make her what the media considers beautiful. Turns out, the shows surgery is intentionally botched, so that viewers will backlash and see fat as the new fabulous. This all turns out to be a plot to ensure a fast food chain called The Burger rules the world. (The old womans prediction, of course, will be tested from this point on out.)

Branded is a science-fiction movie about marketing, which is exactly as exciting as it sounds. Co-writers/directors/producers Jamie Bradshaw and Alexander Doulerain clearly have a point they want to make: that advertising can be used for many evils. Fair enough. But their over-the-top approach and message make it impossible to take them or their debut seriously.

Branded is a movie that doesnt even consider subtlety. From its robotic narration to the freshman-level dialogue (We have been trained to love shit.) to the trippy hallucinations (that pit giant insects against corporate mascots) Branded is a heavy-handed mess. The studio knew well not to advertise it.

THE EXTRAS
Commentary with writers, directors and producers Jamie Bradshaw and Alexander Doulerain: The duo spend a bulk of the time describing whats onscreen and supporting their own message.

Theatrical Trailers

FINAL DIAGNOSIS
Branded is a science-fiction movie about the power of marketing in a futuristic world. But without any hint of subtlety, it fails as a respectable commentary. Complete with robotic narration, silly dialogue and heavy-handed metaphors, Branded is an over-the-top fiasco.
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2:17AM on 01/31/2013

I have no idea what to think of this movie...

I saw it in theaters. I came out confused if I should love it or hate it so much I decided to hate it. could of been cool but it played out like some MIB movie on crack. and fail.
I saw it in theaters. I came out confused if I should love it or hate it so much I decided to hate it. could of been cool but it played out like some MIB movie on crack. and fail.
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