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Bring It On: In It To Win It
DVD disk
01.11.2008 By: Jason Adams
Bring It On: In It To Win It order
Director:
Steve Rash

Actors:
Ashley Benson
Cassie Scerbo
Jennifer Tisdale

Rating:
Movie:
Extras:
Overall:

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WHAT'S IT ABOUT?
Once again, it is brought. This time to cheerleading camp.
IS IT A GOOD MOVIE?
Are we really up to the fourth iteration of the BRING IT ON franchise? This is just getting embarrassing now. Do you remember the BRING IT ON spoof from NOT ANOTHER TEEN MOVIE, the one with Jamie Pressley adding “cheer-” to every word? That’s exactly the kind of flick this series has devolved in to; a non-funny parody of itself.

The first movie wasn’t great cinema, but under the direction of Peyton Reed it was at least carefree fun. It also had a bikini carwash. IN IT TO WIN IT is just painful even by direct to video, ’tween movie standards. I almost feel bad critiquing it like a regular movie, so I will ignore things like plot, character development, structure and substance, and focus on what the potential audience might expect.

1) The cheerleading scenes are laughable. The actors obviously have minimal dancing skills. Most of them just seem to flail around, which is actually pretty funny to watch. The story involves a west coast and east coast cheerleading rivalry (actually referred to in the film as “cheer Crips” and “cheer Bloods”), which leads to a WEST SIDE STORY-style “Cheer Rumble” in the streets of Universal Studios Orlando. This is easily one of the dumbest things I’ve ever seen put on celluloid.

2) It’s obvious that the writers were desperately trying to be hip by dropping in cool teenage references they probably got by reading People magazine. This might explain why characters use MySpace as a verb or make comparisons to Bennifer and TomKat. I got an advanced review copy of the DVD and the thing already felt outdated.

This was one of the harder films I’ve had to sit through as a reviewer, even though it involved watching hot cheerleaders for an hour and a half.
THE EXTRAS
The majority of the bonus material is aimed to teach you how to cheer/dance like the stars, which is amusing since the dancing in this movie is terrible.

Deleted Scenes (9:34): More awfulness.

Lights, Camera, Bring It! (9:14): The main thing I took away from this Making Of is that there really is a west coast and east coast cheerleading rivalry. God, I hope I never have a daughter.

East Coast Proper (4:50): Some guy named Tony G (who looks the exact opposite of what you’d expect a choreographer to look like) teaches you how to cheer on the Eaaaastsiiiide.

West Coast Flair (5:24): The same Mr. G now shows you how the cheerleaders roll on the west coast, which suspiciously looks like regular dancing.

The Rumble with Tony G (16:57): A demonstration of the “fight” between the Jets and the Sharks, which is a mesh between the east and west “flavors.” Somewhere right now, everyone ever involved with WEST SIDE STORY is drill-spinning in their graves.

Cheer Off! (8:04): If I never see a middle aged Latino man do “spirit fingers” ever again, it will be too soon.
FINAL DIAGNOSIS
There may be a handful of HIGH SCHOOL MUSICAL-loving preteens who might be interested in watching BRING IT ON: IN IT TO WIN IT, but I implore you…as a parent/friend/decent human being, please don’t let them.

Extra Tidbit: Director Steve Rash also helmed the Pauly Shore vehicle, SON IN LAW.
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