John M. Chu
While this is a movie about Justin Bieber, it is obviously FOR his fans. There's several fan-service scenes that are totally dumb and confusing unless you are, in fact, a Justin Bieber fan. There's also some scenes that are a bit awkward in 2D as they are obviously shot for when the film was in theaters. ( A slow-motion montage of the kid's hair? The shit is this?) However, one scene that is sweet is a montage of fan videos. I mean, a SERIOUS montage. Im talking thousands of videos. To be honest, what better thrill for a fan to see herself in the Justin Bieber movie? There's also some tender moments where young girls are surprised with tickets to his sold-out show, or moved up to the front row, or the especially lucky girl who is pulled up onstage to be serenaded. These girls' faces are absolutely priceless and you just cant hate the kid. I've had the misfortune of being a preteen girl, so to see someone truly light up their lives like this is endearing to me. So sue me.
Hate the kid all you want, he's incredibly talented and he works hard. I'm not a huge fan of his music, but it's obvious here that the kid is dedicated. It cant be easy to perform on his schedule, away from home, and also finish high school on a tour bus. It catches up, as his health and voice begin to falter from fatigue, a reminder to his fanbase that he is human. It's sold as a thank-you to his fans, but its a brilliant marketing and money-making concept. Provide the fans with a concert-like experience without the finite amount of ticket sales.
Favorite Girl: Justin sits in a giant steel heart and sings. Skip it.
RIP Hair Flip: Justin cuts his hair. Apparently this is a big deal. Seriously, its just him getting his hair cut. Why the hell this is a bonus feature is beyond me.
Giving Back: Justin's manager goes out and gives tickets away to fans who weren't able to get in. Damn these ovaries of mine, I thought this was pretty damn adorable. Lots of tears and hugs. One little girl got ripped off by a scalper, and was surprised with 5th row tickets. Two girls get so excited, they tackle the cameraman.