yorrick brown
04-29-2008, 11:46 PM
It was a pivotal moment for the music industry which many thought sounded the death knell for recorded music sales, but Radiohead won't be repeating its initiative to let fans pay what they want for their downloads, the rock band's frontman said today.
"I think it was a one-off response to a particular situation," Thom Yorke said of the band's decision last October to let viewers pay what they wanted for digital downloads of the new album In Rainbows.
"Yes. It was a one-off in terms of a story. It was one of those things where we were in the position of everyone asking us what we were going to do. I don't think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time," Yorke told the Hollywood Reporter.
Radiohead's decision to allow fans to pay into the online equivalent of an honesty box for the album came shortly after it walked away from troubled record label EMI, sparking acres of comment about the future direction of the music industry and the dwindling revenue pot from CD sales.
AdvertisementThe band has remained quiet about whether the experiment was a success, with many fans thought to have downloaded the album without paying anything at all. In Rainbows was later released conventionally as a CD, and topped the US and UK charts.
The groundbreaking move towards potentially free music has been adopted by a number of artists including Prince and Nine Inch Nails. Most recently fellow English rockers Coldplay said Monday that they would give away its new single Violet Hill free of charge, resulting in the group's website crashing the next day due to demand.
"I think it was a one-off response to a particular situation," Thom Yorke said of the band's decision last October to let viewers pay what they wanted for digital downloads of the new album In Rainbows.
"Yes. It was a one-off in terms of a story. It was one of those things where we were in the position of everyone asking us what we were going to do. I don't think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time," Yorke told the Hollywood Reporter.
Radiohead's decision to allow fans to pay into the online equivalent of an honesty box for the album came shortly after it walked away from troubled record label EMI, sparking acres of comment about the future direction of the music industry and the dwindling revenue pot from CD sales.
AdvertisementThe band has remained quiet about whether the experiment was a success, with many fans thought to have downloaded the album without paying anything at all. In Rainbows was later released conventionally as a CD, and topped the US and UK charts.
The groundbreaking move towards potentially free music has been adopted by a number of artists including Prince and Nine Inch Nails. Most recently fellow English rockers Coldplay said Monday that they would give away its new single Violet Hill free of charge, resulting in the group's website crashing the next day due to demand.