Wall-E to be presented in 'Advanced Definition'

[bonoferox]

From IMDB -
Pixar Animation Studios director Andrew Stanton says that the Richmond, CA-based company has gone to extraordinary lengths to preserve precise details in its Blu-ray version of Wall-E, due to be released on Nov. 18. The Video Business website quoted Stanton as saying, "This is the first time where a format exactly represents how good a film looks in the building here. ... It used to be that you'd only go downhill from here after [creating films in the studio]. We sweat over every pixel." Pixar's general manager, Jim Morris, suggested that the extra work poured into the Blu-ray edition, was initially a matter of Pixar pride. "This is a filmmaker's dream. They didn't think that anyone cared about that level of technicality as much as they do, and now they are happy that people do."

Just curious if anyone has heard of this and if any other companies will follow suit with it. Or if it will be like Superbit was to DVD.

[The Postmaster General]

This is different than Superbit --- all they are saying is that there will be less generational loss from the master copies to the DVD copies.

I'm not sure of the technical terminology up there, so it may not be right. Ultimately, I don't think this isn't at all a different format or anything like it, it's just the technique they are using to transfer to a known format.

I don't know why the article has "advanced definition" in the header, because that's a totally different and outdated format for TVs. From what I'm reading, it should be something like "Pixar Strives to Preserve Resolution for Wall-E Blu-ray Release" or something.

Superbit was highbit rate DVDs -- this is just a normal Blu-ray DVD except with greater care taken to ensure there isn't any loss in the transfer. Some studios may do this, and others may not care, but it's not going to be like a fad or anything. It's the same as its always been with the studios and filmmakers, where some will care about high quality videos of their films, and others just want to get them out.

I'm glad to see they are going to some lengths with Wall-E because that film looked really amazing.