The best ad campaign ever?

[dmbman32]

What's up, all? Well, this is my first thread at joblo.com. Anyways, I wanted to throw a question out that everyone has an opinion on. What film had the best ad campaign? This doesn't necessairly have to be from a good film. If the film was marketed well, put it. I'm talking teasers, trailers, commericals, posters, all of that. What do you think? Here are mine:

Godzilla (The teasers and ads were awesome, but the movie wasn't as good)
Most Kubrick films
A.I. (Showing very little throughout the promos)

[sleekproductions]

Pearl Harbor is the best one in recent memory.

[Romero&Juliet]

The Blair Witch Project!!!!!! best marketing since the fucking Barbie Doll, if you ask me..

[Scarface98.9]

X-Men 2-I haven't seen the movie yet, but from the ads and trailers, I'm definitely excited to see this.

Phantom Menace-Undoubtably having one of the best theatrical trailers of all time, coupled with the commercials made this one for the history books. Too bad the movie wasn't that good

[TheGodSon]

I agree with sleekproductions on this one. Talk about one of the best trailers I've ever seen. Posters everywhere I went. Television commercials. Specials on the movie, the works. Even though the movie is flawed and average. Its marketing was top notch, quite possibly a reason it made lots of money dispite bad initial reviews.

[ColinM]

Yeah, and the Pearl Harbor trailers made it actually look like a good movie!

[ANavissi500]

Today I saw two great ads... Kill Bill and 28 Days Later... Okay enough of that. Good movie campaigns are ones that transcend mere previews and posters. Austin Powers does a good job and so does the new Matrix movie. They both used product placement to their advantages.

[rupert pupkin]

i thought the trailer for Catch me if you Can was charming and intrigueing.

[The Postmaster General]

BWP

and

1989's BATMAN


Just seeing the giant bat ensignia a year before the movie came out....

You were just like, "Whoa!"

[Brock-Landers]

The Phantom Menace was everywhere back in 1999.

[zeppelin]

I loved the trailer for Unbreakable, and also the ORIGINAL trailer for Spider-Man (the one that got banned because it shows the WTC). I'd have to say I think Spider-Man had the best ad campaign in recent memory, even if it was over-hyped.

[Sad man]

Blair Witch...no doubt.

[dh1989]

The ad campaign for Steven Speilberg's A.I. Artificial Intelligence was brilliant. Showing very little, but creating a web of mystery. It made me insanely excited to see the film, and, lo behold, it is one of the finest ever made.