View Full Version : The best ad campaign ever?
04-30-2003, 06:57 PM
What's up, all? Well, this is my first thread at joblo.com. Anyways, I wanted to throw a question out that everyone has an opinion on. What film had the best ad campaign? This doesn't necessairly have to be from a good film. If the film was marketed well, put it. I'm talking teasers, trailers, commericals, posters, all of that. What do you think? Here are mine:
Godzilla (The teasers and ads were awesome, but the movie wasn't as good)
Most Kubrick films
A.I. (Showing very little throughout the promos)
04-30-2003, 07:11 PM
Pearl Harbor is the best one in recent memory.
04-30-2003, 08:36 PM
The Blair Witch Project!!!!!! best marketing since the fucking Barbie Doll, if you ask me..
04-30-2003, 08:49 PM
X-Men 2-I haven't seen the movie yet, but from the ads and trailers, I'm definitely excited to see this.
Phantom Menace-Undoubtably having one of the best theatrical trailers of all time, coupled with the commercials made this one for the history books. Too bad the movie wasn't that good
04-30-2003, 11:57 PM
I agree with sleekproductions on this one. Talk about one of the best trailers I've ever seen. Posters everywhere I went. Television commercials. Specials on the movie, the works. Even though the movie is flawed and average. Its marketing was top notch, quite possibly a reason it made lots of money dispite bad initial reviews.
04-30-2003, 11:59 PM
Yeah, and the Pearl Harbor trailers made it actually look like a good movie!
05-01-2003, 12:57 AM
Today I saw two great ads... Kill Bill and 28 Days Later... Okay enough of that. Good movie campaigns are ones that transcend mere previews and posters. Austin Powers does a good job and so does the new Matrix movie. They both used product placement to their advantages.
05-01-2003, 03:54 AM
i thought the trailer for Catch me if you Can was charming and intrigueing.
The Postmaster General
05-01-2003, 11:08 AM
Just seeing the giant bat ensignia a year before the movie came out....
You were just like, "Whoa!"
05-01-2003, 12:34 PM
The Phantom Menace was everywhere back in 1999.
05-01-2003, 12:41 PM
I loved the trailer for Unbreakable, and also the ORIGINAL trailer for Spider-Man (the one that got banned because it shows the WTC). I'd have to say I think Spider-Man had the best ad campaign in recent memory, even if it was over-hyped.
05-01-2003, 03:27 PM
Blair Witch...no doubt.
05-01-2003, 04:41 PM
The ad campaign for Steven Speilberg's A.I. Artificial Intelligence was brilliant. Showing very little, but creating a web of mystery. It made me insanely excited to see the film, and, lo behold, it is one of the finest ever made.
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