ilovemovies
01-17-2004, 07:10 AM
From IMDB:
Shatner and Nimoy Join Up Again -- For Priceline Ad
William Shatner, the former Capt. Kirk of Star Trek and the lounge lizard of countless Priceline commercials, is being joined in the Priceline ads by Leonard Nimoy, the former Mr. Spock of Star Trek. Company CEO Jeffery Boyd said that the two are joining up to promote a new approach to travel purchases that Priceline is introducing -- allowing Priceline users to name their own price -- as in the past -- or to choose their airlines and flight times from a list of published fares. The commercials are intended to illustrate the choice Priceline users will now be given in making their travel plans. Terms of the deal with the two actors were not disclosed. Priceline's original deal with Shatner in 1998 called for him to receive 125,000 stock options. When the Internet boom reached its peak those options had risen to $104 each and were worth $13 million. In 2,000, just before the bubble burst for Internet stocks, Shatner sold 35,000 shares at $94 and collected $3.3 million. Shares in Priceline subsequently fell to a low of $3.25 and closed Thursday at $18.50, making Shatner's remaining 90,000 shares worth $1.7 million.
Shatner and Nimoy Join Up Again -- For Priceline Ad
William Shatner, the former Capt. Kirk of Star Trek and the lounge lizard of countless Priceline commercials, is being joined in the Priceline ads by Leonard Nimoy, the former Mr. Spock of Star Trek. Company CEO Jeffery Boyd said that the two are joining up to promote a new approach to travel purchases that Priceline is introducing -- allowing Priceline users to name their own price -- as in the past -- or to choose their airlines and flight times from a list of published fares. The commercials are intended to illustrate the choice Priceline users will now be given in making their travel plans. Terms of the deal with the two actors were not disclosed. Priceline's original deal with Shatner in 1998 called for him to receive 125,000 stock options. When the Internet boom reached its peak those options had risen to $104 each and were worth $13 million. In 2,000, just before the bubble burst for Internet stocks, Shatner sold 35,000 shares at $94 and collected $3.3 million. Shares in Priceline subsequently fell to a low of $3.25 and closed Thursday at $18.50, making Shatner's remaining 90,000 shares worth $1.7 million.