"Lady" Teaser Online

[Lazy Boy]

For those who aren't going to spend money on seeing HP in the near future, yet are interested in seeing a sneak peak of M. Night Shyamalan's latest, Lady in the Water, here's the teaser:

http://www.apple.com/trailers/wb/ladyinthewater/hd/

I still think it's better than the Superman teaser. At least this showed interesting footage, not sound bytes from Shyamalan's previous movies.

Although if you hate Josh Groban, I suggest you stay away. ;)

Edit: it's on the main page, thought a thread would be neat.

[APzombie]

Loved it.

[Mystique963]

Maybe I'm just thick, but I saw nothing in this trailer that makes me want to see this movie. I will admit that I know nothing about it, nor am I a huge M. Night Shyamalan fan, but still...

is something wrong with me? :confused:

[War Movie Mania]

Maybe it's because the trailer gives us absolutely no clue what the movie is about? Kind of annoying.

[Lazy Boy]

I got the plot of the film through title cards and the sad imagery -- Cleveland Heep (Paul Giamatti, specializing in sad sack roles) lives a lonely life as a janitor, goes back to his little shack one night, and, as the title cards says, finds his life about to change with the appearance of somebody (or something) splashing in his pool.

"How many of you are there?" Great last line. It's a bedtime story, alright...a Grimm bedtime story.

[Lazy Boy]

What happened to the notion that Shyamalan wasn't going to release any trailer whatsoever for this film? I read that he said something about relying mostly on posters. I guess that was a false story.

[chinton]

Im so glad another Night Shamalayn film is coming out. So many people complain about reamkes and sequels but Shamlayn is one of the few directors today that refuse to to do a ny of that. Sure you can say his films are dervied from other films but thats true for a ny film today. Weve told our seven stories and true originality gone.

Shamalyan is one of the few directors today that refuses to tow the party/Hollywood line. He does the unthinkable he makes original films.

[Jimbo513]

This trailer is fucking awesome. I guess for most people who like everything spoon fed to them this trailer would suck. It does exactly what it is meant to do, make people want to see the film. Even before I saw the "M Night Shamalabadingding" tag I was interested because the trailer was beautifully done. It just piqued my curiosity, then when I saw it was an M Night flick I wanted to see it even more.

[CyclicNightmare]

Maybe it's just me but I think you have to see this trailer in a crowded theatre to grasp just how effective it is. When that title comes up... "A Bedtime Story.... Written and Directed By M. Night Shyamalan" the entire theatre started buzzing about it. There ooohs and ahhs all over the place it got people talking. It was surreal. I can't remember the last time I saw a trailer that had that effect.

[thedudeman69]

Wow, that teaser was pretty good. I liked the whole A Bedtime Story by M.Night thing. It was cool. Maybe, this will be better than that piece of shit, The Village.

[Watur2Phunk]

My theatre was confused if it was called Lady in the Water or a Bedtime Story...

[darkface]

For some odd reason, this trailer just really did a lot for me. It set such a mood without even telling anything from the story. Shit, I'll go see it even if it does suck, just to support 'original' movies.

[ilovemovies]

This teaser made me laugh my ass off and roll my eyes almost at the same time. Somehow I don't think that was the desired effect.

[CyclicNightmare]

Originally posted by ilovemovies
This teaser made me laugh my ass off and roll my eyes almost at the same time. Somehow I don't think that was the desired effect.
http://www.briansbar.com/Thomas.jpg

Why?

[thedudeman69]

Originally posted by CyclicNightmare
http://www.briansbar.com/Thomas.jpg

Why?

Don't strain yourself, he did the same thing with Man On Fire. :p

[James Logan]

I'm one of those who absolutely did not get the trailer. I saw it in theaters when GOBLET OF FIRE opened, and I've checked it out on the web twice since, and I think it's pompous and empty and definitely does NOT make me look forward to the film -- despite me being a huge M. Night fan, UNBREAKABLE being one of my favorite films in recent years.

As for the idea that one has to see the trailer in theaters to grasp how powerful it is, I beg to differ. The crowd I saw it with literally laughed out loud and booed at the trailer, followed by a huge "what the fuck?" grunt when the "A Bedtime Story by M. Night Shyamalan" caption came on.

[Lazy Boy]

Yeah, don't judge a trailer by a crowd response. The silent reaction to LITW was replaced by tremendous reactions to the ABSOLUTELY HIDEOUS Hoodwinked and Happy Feet trailers.

Next summer can't come soon enough.

[James Logan]

Originally posted by Lazy Boy
Yeah, don't judge a trailer by a crowd response. The silent reaction to LITW was replaced by tremendous reactions to the ABSOLUTELY HIDEOUS Hoodwinked and Happy Feet trailers.


HAPPY FEET got a "what the fuck?" too. God, that movie looks bad.

As for HOODWINKED, not to stray off-topic, but I just checked the trailer out on the Internet, and...since when do video game-quality CGI movies get released in theaters instead of being screened at 4am on one of the least-watched cable kiddie stations?

[Lazy Boy]

It's Jimmy Neutron-level bad animation.

[Rick-James]

Looks like yet another shit M. Night movie.

[JCPhoenix]

Originally posted by James Logan
I'm one of those who absolutely did not get the trailer. I saw it in theaters when GOBLET OF FIRE opened, and I've checked it out on the web twice since, and I think it's pompous and empty and definitely does NOT make me look forward to the film -- despite me being a huge M. Night fan, UNBREAKABLE being one of my favorite films in recent years.

As for the idea that one has to see the trailer in theaters to grasp how powerful it is, I beg to differ. The crowd I saw it with literally laughed out loud and booed at the trailer, followed by a huge "what the fuck?" grunt when the "A Bedtime Story by M. Night Shyamalan" caption came on.

ditto everything from myself not getting it to the audience being stunned in a more WTF was that piece of shit type mood.

That's the impression I got from the reaction anyway - it didn't sound like an awed reaction in my theatre in the least.

I like simple, effective trailers that don't reveal too much as much as the next person but this just didn't work for me at all. It felt pretentious through the roof and as a piece of marketing, I don't think it did its job of clearly denoting what it was about to the audience.

As well, as much as it seems that film fans seem to like this trailer, I feel like the general audience's reaction was much more negative than that which is being represented on this board. And to be honest, whether or not a trailer is crappy in film fan terms or not, it's the mass audience that is the most important to appeal to for a film.

Of course, that's all beside the point for me as I just thought it was bad. - I'll say though, I did take another look at it online and it wasn't as bad as I remembered it was in theatres, but I still didn't like it at all. It does hint a little bit at what it's about but it simply doesn't generate enough interest by itself at all. The only part that may generate interest from audiences at this point is Shyamalan's name stuck at the end. Though, again, for myself, I'm not really feeling much anticipation here. Liked Sixth Sense (8/10), loved Unbreakable (high 8/10), liked Signs (7/10) up till the end, but The Village (2/10) absolutely turned me off from Shyamalan.

[Mr_Glass6]

Since when do people give a crap what the mass Audience thinks?!?! It was put before a Harry Potter movie for gods sake!!!!! You can't get much more mindless sheepish than that!

I for one am going to be at this ORIGINAL movie with bells on. If the mass audience chooses not to show up. Thats fine just means I am sit alone in the theatre more comfortably.

Seriously people should really stop giving a crap what other people think. Jesus!:rolleyes:

[Bogey93']

I loved lady in the water. Great music and a creepy ending and just so well done. whoever is dissapointed by the teaser shouldn't coz it might of looked more like a drama it is one in a way and that bedtime story just makes the theme a whole lot better. Paul giamatti looks fperfect for the roll and of all preparations for the film i have to see some of shyamalans work and sideways and then i'll get into this one.

Much better than the teaser for superman returns. Now thats something to be dissapointed of. Happy feet looks like another (oh look this movie is animated and has adult humour just like shrek) kind of movie. I enjoyed the shrek movies alot and will go see the third but after that i think they are getting carried away with this too. Hoddwinked is even worse. And the ant bully is trully embarassing. Now monster house is an animated flick definitely worth seeing next year.With a couple of great executive producers and awesome animation and a whole lot of monster fun it will probably be the best kids movie of the summer.

[ilovemovies]

Originally posted by Lazy Boy
It's Jimmy Neutron-level bad animation.

It can only hope to be half as good and inventive as Jimmy Neutron was. I actually loved Jimmy Neutron and was rooting for it (or Monsters Inc.) to win over the overrated (but still good) Shrek. As for Happy Feets, I think it looks cute but utterly disposable and instantly forgettable. Sort of like all of the animated movies we've been getting this year (though I haven't seen Chicken Little, and despite the reviews I think it looks great).


And to get back on topic and answer why I laughed my ass off and rolled my eyes at this teaser is that the music was hideous. The teaser just felt really cheesy and hokey and lame and the real kicker was when the caption came on screen saying " A Bed Time Story from M. Night Shyamalan". THAT was hilarious. A bed time story? Oh, please. Having said that it doesn't really show much from the movie so that doesn't mean anything as far as the movie is concerned. But I was deeply disappointed with this teaser but Shyamalan's flicks usually have brilliant teasers/trailers. Hell, The Village sucked ass but it had a truly awsome teaser and trailer. But not this one. I actually will even go so far as to say that I think this is one of the worst teasers I have ever seen.

[adamjohnson]

Originally posted by Rick-James
Looks like yet another shit M. Night movie.

But its not. This one is more for the kids.

People forget before he made Sixth Sense he wrote the screenplays to James and the Giant Peach and Stuart Little.

[JCPhoenix]

Originally posted by Mr_Glass6
Since when do people give a crap what the mass Audience thinks?!?! It was put before a Harry Potter movie for gods sake!!!!! You can't get much more mindless sheepish than that!

I for one am going to be at this ORIGINAL movie with bells on. If the mass audience chooses not to show up. Thats fine just means I am sit alone in the theatre more comfortably.

Seriously people should really stop giving a crap what other people think. Jesus!:rolleyes:

No one here, as far as I can see, gives a crap what the mass audience thinks. All we're talking about when we've talked about the mass audience thus far is generally how that will impact the success of the film financially.

Like I said earlier, the mass audience is critical to the film's success, ergo, the talk about the mass audience's reception to the teaser.

;) And I disagree about Harry Potter and the mindless sheep, I actually found this one rather intelligently made and quite fun.

ETA: Oh, and I forgot to add, the one thing that did interest me in the teaser was something I'm not sure if I detected correctly in the material or if I'm just imagining things, but that last line of the teaser felt like it had a little bit of an ominous tone to it.

[JPickering]

I just have to!
Oh boy! I tried so hard to keep myself from responding to people's negative comments about this trailer, but I lost that fight. I would like to say a few words about the "mass audience" posts. Why do people make comments about shit they know absolutely nothing about? Gets me everytime. Do some research first, then you can talk.

I am a Marketing major concentrating in Theatrical Film Advertising. When it comes to Shyamalan, the "mass audience" can screw off because they are not the people that decide the success of his movies. "The Village" made about $60 million from the so called "mass audience," the rest of it's $55 million in revenue (U.S.) came directly from Shyamalan's fans supporting the movie, seeing it multiple times, and getting other people to see it. The "mass audience" hated it, but worldwide sales were over $200 million because of his fans. His movies have earned a gross profit of $1.4 billion. Shyamalan has one of the biggest fan bases of any American director.

Now, as far as the teaser is concered. Only about 10% of an audience will have seen and remembered a teaser trailer when they go see the movie. That leaves 90% of an audience that is going to go see "Lady in the Water" and either not remember the teaser or never saw it. So don't give me this shit about the "mass audience's" reaction to the teaser trailer because in the grand scheme of the marketing campaign, it doesn't mean shit! Teaser trailers are used by movie studios as experiments to see what kind of reactions they can get from people. Obviously it succeeded because there were all kinds of reactions to this teaser. Warner Bros. is not stupid, they know exactly what they are doing. The movie is 7 months away. Now they will analyze people's reactions to help them develop future advertizing.
This movie will be successful!

P.S.
The trailer was freakin' awesome! I can't wait for this movie!

[Mr_Glass6]

Originally posted by JCPhoenix

Like I said earlier, the mass audience is critical to the film's success, ergo, the talk about the mass audience's reception to the teaser.

But why even worry about whether it will succeed or not? Again who cares whether the mass audience comes or not? If they don't then that leaves more room for the hooker to blow me. & no one to bother me while I drink my white russians .:)

;Originally posted by JCPhoenix
) And I disagree about Harry Potter and the mindless sheep, I actually found this one rather intelligently made and quite fun.

I didn't mean it like that. I my self am a Pothead. Just for the most part people are going to go see it because it is the "IN" movie to see right now.

[Mr_Glass6]

Originally posted by JPickering
Why do people make comments about shit they know absolutely nothing about?

I have a problem with this statement. Even though it is apparent that you are well informed about marketing. It shouldn't stop a person from having an opinion. I believe an opinion can be formed through little knowledge of the subject.

It is when a person claims to be making a factual statement that then, that person should be well informed. I think that an opinion is formed within the confines of that persons knowledge of the subject, & can evolve as that person gains more knowledge on the subject.

[JCPhoenix]

Originally posted by JPickering
I just have to!
Oh boy! I tried so hard to keep myself from responding to people's negative comments about this trailer, but I lost that fight. I would like to say a few words about the "mass audience" posts. Why do people make comments about shit they know absolutely nothing about? Gets me everytime. Do some research first, then you can talk.

I am a Marketing major concentrating in Theatrical Film Advertising. When it comes to Shyamalan, the "mass audience" can screw off because they are not the people that decide the success of his movies. "The Village" made about $60 million from the so called "mass audience," the rest of it's $80 million in revenue (U.S.) came directly from Shyamalan's fans supporting the movie, seeing it multiple times, and getting other people to see it. The "mass audience" hated it, but worldwide sales were over $200 million because of his fans. His movies have earned a gross profit of $1.4 billion. Shyamalan has one of the biggest fan bases of any American director.

Now, as far as the teaser is concered. Only about 10% of an audience will have seen and remembered a teaser trailer when they go see the movie. That leaves 90% of an audience that is going to go see "Lady in the Water" and either not remember the teaser or never saw it. So don't give me this shit about the "mass audience's" reaction to the teaser trailer because in the grand scheme of the marketing campaign, it doesn't mean shit! Teaser trailers are used by movie studios as experiments to see what kind of reactions they can get from people. Obviously it succeeded because there were all kinds of reactions to this teaser. Warner Bros. is not stupid, they know exactly what they are doing. The movie is 7 months away. Now they will analyze people's reactions to help them develop future advertizing.
This movie will be successful!

P.S.
The trailer was freakin' awesome! I can't wait for this movie!

Just because no one else here is a marketing major doesn't mean our opinions on this matter aren't valid. That's like me saying, you're not in film production, you shouldn't be qualified to critique films - that kind of statement simply doesn't work. I find it a little interesting that your domestic figures are wrong - according to boxofficemojo.com, the film domestically made $114 million altogether - not the $140 that we come up with from adding up the two figures you gave ($60 and $80 million -> $140 million).

Your other points about Shyamalan's fan base I can't verify or dispel, but they sound pretty valid.

About the teaser - my point is that the mass audience, that 10% that may have seen the teaser trailer having a negative reaction can still impact the film's box-office. Assuming they did, overall, have a negative impact, it can damage part of the film's viability. Now I'm not saying that everything hinges on the teaser trailer - and I don't think I gave out that impression, but the teaser trailer is one of a cumulative number of things that can and will significantly alter the box office cume for a film. And as one part of a number of marketing schemes, my only point was that, observing the audience in my theatre, it doesn't look to have succeeded.

Of course things can change later - but this is my reaction to this part of the marketing scheme so far. The way your logic goes, we might as well not critique any part of the marketing whatsoever until we've seen all the trailers and TV spots that come out and until the film itself actually comes out. I'm just critiquing and observing things about the marketing as it continues.

Talking about the mass audience, I should note that I started out talking about films in general needing to appeal to the mass audience, for the most part, to make their money, and not this film specifically.

And I'm sorry, but when you said the statement about people's negative comments making you unable to resist posting, you already lost me right there with your logic, as it makes it clear immediately that there is quite a bit of bias for the film in your post. There were mass audience posts on favorable reactions in their theatres too.

Originally posted b Mr_Glass6
But why even worry about whether it will succeed or not? Again who cares whether the mass audience comes or not? If they don't then that leaves more room for the hooker to blow me. & no one to bother me while I drink my white russians .

Personally, you're right. I don't *REALLY* care whether or not a film succeeds with a mass audience as long as I liked it - though the success can determine whether the director can continue to work freely and with more flexibility given to them by the studio. But again, personally, I don't truly care whether the film does well or not. To answer your question - it's more just an interest in how films do at the box-office overall - I generally read up on box office news every week just cause I find it overall quite interesting.

Ahh, and I get your meaning now about the new Harry Potter film. :p

ETA: Oh and on a personal level, I still think this film is going to do extraordinarily well, as Shyamalan's track record at the box office has been quite something. But I think that they need something a little more clearcut and less confusing marketing-wise to generate more interest in the film - which I'm sure will come later, when the trailer comes out.

[Lazy Boy]

Every great artist has their misfire with audiences. Spielberg has had several, including 1941, Always and Hook, and he's one of the most highly acclaimed, respected directors around, and nowhere near the doghouse.

Methinks Night will get over the relative box office "disappointment" of The Village. Not to say that he's a auteur on the level of Senor Spielbergo, but he already had what was considered a disappointing return with Unbreakable, yet he rebounded with the 200 million plus grossing Signs.

And I still think this is one of the best teasers out there, arrrr.

[Scarfather]

The Village was 'meh' for me, but honestly, Paul Giamatti starring and Christopher Doyle behind cinematography is enough to get me there on day one.

[Lazy Boy]

Fuck, I completely forgot about Doyle being the DP.

More layers of awesomeness.

Shyamalan has worked with some impeccable cinematographers -- Tak Fujimoto, Roger Deakins and now Chris Doyle.

[darkface]

I think what really turns me onto this trailer is how it doesn't try playing off some Big time actor, it does show off special effects or some great car chase. It's very simple, very well edited. The direction in it is awesome looks great. Shyamalan is genius with originality.