I was looking at the comparison between all three Mission Impossible movies:
MI:1 and 2 opened closer to the end of May, while this one opened May 5th. Doesn't make sense to me. I want to see the movie, as do a lot of Lost and Alias fans in my university, but we have finals til May 12th. I'm sure that a lot of people will check it out then. The target audience must be late teens, early 20s -- and school's not out for summer yet, at least in my area.
Seems like a stupid decision to pull the release date back when the other two were successful. It doesn't look like much of a difference (2 weeks), but when you have finals, movies are the last thing on your mind.
*back to studying*