Originally Posted by The Postmaster General
Not sure how it runs on your side of the ocean, but could "read" include people standing in line waiting to buy groceries? I'd heard one time that our tabloids have a large part of their readership from just that. So sales ≠ readership.
To clarify, I'm on the left side of the pond. But indeed, I hadn't even considered newsstand sales. I imagine that the gossip rags all get the enormous bulk of their sales from mommies waiting in line at the grocery.