Originally Posted by Dirtyfrog
Blizzard/Activision is a weird beast. On 1 side Blizzard got few franchises ( WoW , Diablo , SC ) but the fanbase is pretty much the most loyal/vocal fanbase around and they make shitload of money.
Activision is worth more in term of capitalisation but the fishing net on the market is so wide that the profit margin is a lot less stellar than Blizzard ( CoD and Guitar Hero were smashing hits but the rest was meh )
If Activision sells Blizzard , it would be like me selling my left leg.
I literally know nothign about the video game market but it would seem to me that CoD has produced so much money, and it keeps on giving once a year, that it can keep them afloat pretty easily.