Originally Posted by dellamorte dellamore
If Nolan said he was making a 3 hour film about a guy opening an envelope, it would still be a hit
As crazy as this sounds, it's probably true. If you're a big name director with a level of consistency in your work like Nolan, then you're probably going to influence unflinching loyalty from geeks and common folk alike. You're even allowed one or two mulligans, as this was the case with M. Night after he delivered his mega hit The Sixth Sense and the decent Unbreakable. He didn't exactly have a long running track record of quality attached to his name, but he created a movie that became such a phenomenon with every movie goer that audiences were ready to see whatever he made next. He could of made a suspense thriller about a guy that was making a sandwich and ran out of peanut butter. People still would have seen it.
Although, I have to admit, even if people want to see something because of the director attached, the marketing still has to be up to par. Preview and marketing structure probably make up the largest portion of a movie's success 95 percent of the time. However, I'm still open to the idea that there can be exceptions to that rule. Nolan could definitely be such an exception, as there is no one else in Hollywood making big budget films with his level of consistency and quality at the moment. The lines, "From the director of The Dark Knight" or "From the director of Inception" have a huge resonance with an audience, IMO.