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Old 09-07-2012, 08:29 PM
Radio is still the dominant way people discover music.
■ 48 percent discover music most often through the radio
■ 10 percent discover music most often through friends/relatives
■ 7 percent discover music most often through YouTube

More teens listen to music through YouTube than through any other source.
■ 64 percent of teens listen to music through YouTube

■ 56 percent of teens listen to music on the radio
■ 53 percent of teens listen to music through iTunes
■ 50 percent of teens listen to music on CD

I call it the teen effect
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