My buddy saw this at TIFF Midnight Madness. I believe he didn't like the previous Rob Zombie movies but he thought this was pretty great and different from anything Zombie has done to this point. Said it was slow-burn horror and I believe he mentioned Kubrickan at one point in our conversation.
I've never seen a Rob Zombie movie so I don't have much opinion on his work, other than that I've generally heard bad things. But I quite like the vibe of this trailer.