#1  
Old 04-16-2013, 07:04 PM
Motion picture group expands movie ratings

MPAA Chairman and CEO Senator Chris Dodd Unveils
New ‘Check the Box’ Movie Ratings Awareness Campaign
MPAA and NATO team to urge parents to use ratings descriptors when making
viewing choices for their families


LAS VEGAS – MPAA Chairman and CEO Senator Chris Dodd delivered remarks today at
CinemaCon, the annual National Association of Theatre Owners (NATO) convention. During his
address, Senator Dodd together with NATO President John Fithian revealed a new campaign
intended to remind parents about the important tools at their disposal which allow them to make
educated decisions about content appropriate for their children.

To view a PSA that is part of the campaign, click HERE

Speaking at The Colosseum inside Caesar’s Palace, Senator Dodd said:

Throughout its existence, the goal of the rating system has never changed: to inform
parents and allow them to make their own decisions, considering their children’s
sensibilities and unique sensitivities. In 1990, we took a significant step to advance that
goal, introducing rating descriptors for every film that is rated PG or higher, giving
parents a snapshot of the content in each movie that leads to its rating.

The campaign we are announcing today focuses on these descriptors, giving parents the
information they need to navigate the rating system and movies coming to their theaters.
We’ve produced something we believe you will be proud to showcase at your theaters.
Dodd noted that the Classification and Rating Administration (CARA) of the MPAA has
renewed and improved the rating block to make the descriptors more prominent as well as
creating educational materials, including a PSA and posters, to be showcased in theaters
across the country. The campaign urges parents to “Check the Box” (the ratings box) so
they can learn more about the content of a movie before determining if it is appropriate for
their children.

In his “state of the industry” speech, Senator Dodd also spoke of the thousands of
professionals in the film and television industry whose talent, insight, and expertise often go
unrecognized but who are ultimately responsible for creating entertainment products
enjoyed by millions. These creators, like music supervisor Randall Poster or casting director
Pat Moran, have fascinating stories to tell and are celebrated on the MPAA sponsored
website TheCredits.Org. Senator Dodd spoke about the site during his remarks:

The Credits honors the 99% of the creative community who work behind the scenes,
and tells the stories of Hollywood’s unsung heroes. And not just in Hollywood or New
York, but in all 50 states—because film and TV has a presence—and makes an
economic impact—in every single one.

About the MPAA
The Motion Picture Association of America, Inc. (MPAA) serves as the voice and advocate of the
American motion picture, home video and television industries from its offices in Los Angeles
and Washington, D.C. Its members include: Walt Disney Studios Motion Pictures; Paramount
Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film
Corporation; Universal City Studios LLC; and Warner Bros. Entertainment Inc.

Last edited by Ruly2; 04-16-2013 at 07:25 PM..
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  #2  
Old 04-16-2013, 07:26 PM
My biggest problem is with the fucking Parents Council, who are a bunch of morons who have no fucking lives who feel it is their duty to police the entire world. Take care of your own children, the end.

I have no problem with the ratings system except the NC17 rating. G-R is acceptable, if a movie is rated PG13 and you are bringing your 5 year old to see it, well then you are a fucking moron who should have your children taken away from you.. the movie is PG13... there is a fucking NUMBER in the rating letting you know what age the movie is appropriate for.

R means ADULT, kids will always sneak into R rated movies, but you know what, that is what being a kid is all about! I still remember buying a ticket to Home Alone 3 and sneaking in to Scream 2! As far as I know I have no grown up and shot anyone!

So basically the MPAA is saying here "Hey morons, we put the ratings on these movies, we tell you WHY the movie is rated that way, but you all are so fucking stupid, we will make it BIGGER"

Dont get me wrong, I have my problems with the entire MPAA process, but this isnt one of them times!

The problem is we have a nation of morons having children, who cant be bothered to actually BE parents, so they blame the media when it was them who failed as parents.

Then there is the debate on how film and entertainment play roles in recent horrible tragedies... that argument has always pissed me off... sick people will do sick things... having them see Terminator 2 at 10 years old aint gonna fuck them up, I did.. but again, my PARENTS assessed my maturity and knew that I could handle an R rated film at 10.

The bomber yesterday didn't sit through Hurt Locker and say "Man, Bombing something would be AWESOME"... he was/ is a sick fuck(s) who wanted to cause harm to innocent people, no movie or TV show put that idea in his/her/their head.. if anything the news did that, because whenever a tragedy happens we get 24 hour analysis of these events, so when a school shooter strikes it could very well be because they want the fame associated with such an event!

So that was a bit of a rant!! Apologies, but issues like this get under my skin, especially as someone who makes his living in this business and seeing it being watered down because of the over moronic nature of this country annoys me!

Edit: Did you change the article in the original post??? The article you originally had up there had the ass hole from the Parents COuncil talking shit, and that is what set off my rant here.. without the Parents Council Douche quote in there, my rant just seems out of place and bitter!!

Last edited by SkyNet; 04-16-2013 at 07:28 PM..
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  #3  
Old 04-16-2013, 07:35 PM
Quote:
Originally Posted by SkyNet View Post
Edit: Did you change the article in the original post??? The article you originally had up there had the ass hole from the Parents COuncil talking shit, and that is what set off my rant here.. without the Parents Council Douche quote in there, my rant just seems out of place and bitter!!
I had just found the press release PDF so, I put that up..
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  #4  
Old 04-16-2013, 08:00 PM
It's not the ratings that bother me, it's how theaters treat them as law. They go so ridiculously out of their way to keep anyone under 17 from seeing an 'R'-rated movie that it is insulting.

They claim that they are afraid of getting sued, but there are no laws to be enforced or broken here.

I remember taking my girlfriend to see Pineapple Express, and they would not let her into the theater because she didn't bring an ID with her. She was 24 years old!!! A pimply faced 16 year old was telling her that she can't see this movie, just after telling us how funny Pineapple Express was. Even after getting a manager, we were still told "sorry, we can't risk a parent suing us."

It's bullshit like this that keeps people from going to the theater.

Last edited by Bob Loblaw; 04-16-2013 at 08:03 PM..
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  #5  
Old 04-18-2013, 01:30 PM
Quote:
Originally Posted by Bob Loblaw View Post
It's not the ratings that bother me, it's how theaters treat them as law. They go so ridiculously out of their way to keep anyone under 17 from seeing an 'R'-rated movie that it is insulting.

They claim that they are afraid of getting sued, but there are no laws to be enforced or broken here.

I remember taking my girlfriend to see Pineapple Express, and they would not let her into the theater because she didn't bring an ID with her. She was 24 years old!!! A pimply faced 16 year old was telling her that she can't see this movie, just after telling us how funny Pineapple Express was. Even after getting a manager, we were still told "sorry, we can't risk a parent suing us."

It's bullshit like this that keeps people from going to the theater.
And now, as a result, we have almost NO adult movies.

Movies for adults.

Not porn. Just movies that aren't for kids. You know, with --omg- SWEAR WORDS. And, golly gee, violence.

WONT SOMEONE THINK OF THE CHILDREN

The whole concept of the MPAA bothers me. What is their purpose? Why does a movie need a rating? Cant they just say, hey, it's got mature stuff in it like cigarettes.

If the idea is to make money, and R-rated movies supposedly make less money (which is what they think but isnt actually true) why do they have to have their film rated?

This isnt a law. It's a courtesy.

But it's treated so fucking sanctimoniously and, worst of all, decided YET AGAIN by conservative christians.

Yet, these ratings seriously influence a studio's decision on what type of movie to make. I'm sick of it.
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  #6  
Old 04-18-2013, 02:36 PM
Quote:
Originally Posted by adamjohnson View Post

The whole concept of the MPAA bothers me. What is their purpose? Why does a movie need a rating?
The MPAA keeps the Government from controlling the content of films. Before the MPAA, or the Hays Code, the Catholic church was really pushing for government regulations for the contents of movies (and of course they wanted to be the ones to create these regulations), and it almost happened. If that had happened, movies & the film industry would be very different today, and not in a good way.

Originally the "Hays Code" was created to prevent government regulations, and to give Hollywood a better public image. It was a strict code with its own set of regulations that most of Hollywood lived by (though its rules were occasionally broken, especially in later years). The code prevented movies from showing the use of drugs, ridicule of the clergy, sympathy for criminals, white slavery, profanity, etc...

The MPAA was created to prevent these kinds of regulations on movies. It replaced the Hays Code (which was only possible because the Hays Code was not law, nor was it regulated by the Government). The MPAA promised to keep the public warned of content, and the government wouldn't regulate that content.

So the MPAA creates certain problems, but the problems it prevents are far worse.
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  #7  
Old 04-18-2013, 06:53 PM
Here's my proposal for a more up to date rating system:

G - same as before
PG - Same as before
PG-12 - A slightly weaker version of PG-13 (AKA: bloodless violence, no sex)
PG-15 - A stronger version of PG-13 (more blood, violence, language, non-graphic sexual content)
R-18 - A blend of the R and NC-17 rating

Ditch the NC-17 because no one uses it or understands it. Lump what used to get NC-17 ratings under the R-18 rating. Then by keeping the letter "R" in the rating, people won't be afraid of it anymore. And creating the PG-15 would give us harder edge movies that would have otherwise been trimmed down for a PG-13.
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  #8  
Old 04-25-2013, 02:18 PM
update: "CHECK THE BOX" = VISUAL

"CHECK THE BOX" went into effect with the arrival of the new PACIFIC RIM poster. This is what it will look like now[ as seen on the new Pacific Rim poster:



This is how it appears on the MPAA's website:
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