Hail to Burger King

I think the thought of the "King" to have a movie is genius in marketing. I mean don't make any judgements about this already. They made the Burger King games for the X-box 360 which were only sold for about $5 but were made with a multi-million dollar budget. And safe-to-say, they weren't that bad. It's good to poke fun at movies everynow and then. We are in a time right now in theaters that companies know that we like to have a little break from the "norm". Like Harold and Kumar which was previously mentioned. how about Snakes on a Plane? Or the highly anticipated Grindhouse which is intentional B-movies made to entertain. I mean really, if this was in the theater next to countless remakes and cgi talking animal movies that studios churn out. There is just something about the absurd idea of this that would make you want to see just to say that you have seen it. And when you do, I bet you will feel like it was everything you expected, ridiculous, funny, creepy, a nice weekend popcorn movie to waste some time on. I can't wait to see this! BRING ON THE KING!!!

Well, the burger king commercials do make me laugh quite often, but the cavemen commercials are hysterical, i can't wait to see that show

My (and I think everyone else's) initial reaction to this is to shudder in horrible disgust at the schemingly perverse way inwhich giant companies are invading our media with advertising. But this and the Caveman show are good things. Here's why: 1. Advertising usually takes risks that larger mediums don't. Case in point: [link] King Burger King, and modern day Cavemen. The Burger King is basically a silent character, and if it's well written, and well performed, I see no reason why there couldn't be a succesful (funny) comedy made of it. For all the lack of imagination and remakes the big studios churn out, these surreal characters taken on their own are a refreshing bit of change. 2. Movies are already giant forms of advertising. I'd much prefer to have a film or tv show be upfront in it's advertising intentions than have some crappy product placement pervade a movie and kill any possibility for enjoyment. The only way to get past something like that, is to make a joke of it, or take it so far, you disassociate the commercial or character from the product. (How often does a caveman making you laugh, or a burger king freaking you out make you want to patronize those respective businesses?). 3. The characters are funny and there's possibility for a funny movie/tv show to come from them. How many groans did Harold and Kumar Go To White Castle get when it was announced, and how funny did that movie turn out to be? Different circumstances, but the food-porn montage/commercial in the movie was in and of itself hilarous.

You may see it as a dumbing down of consumers and the general public, but the reason they're being so creative, and grabbing so much attention, is because consumers are more savvy (read smart), and respond to things that are more creative (though their power of persuasion is questionable.) The reason they like them, is because they're funny.

I see no difference as far as exploting the consumer between this, and any of the other brands (CSI, Law and Order) that are sold to people on tv. With these concepts, at least you drop the pretence that they aren't there to sell you shit. They are. You know it, they know it, and now that' your past that you can laugh at the ridiculous looking giant grinning plastic headed king.

First of all, I'm PSYCHED that the Geico cavemen are getting their own pilot and I'm praying the show gets picked up...I love the style and the execution in the commercials and they'd make for great entertainment. As for the King, it sounds like the kind of idea so crazy that it could be hysterically brilliant.