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Hail to Burger King Mar. 6, 2007
Source: MSN
by: Dave Davis

You've probably been haunted by the unnerving and ubiquitous Burger King mascot, who has a penchant for suddenly revealing his eerie stone-faced visage in everything from football games to some guy's bedroom. Will this regal creep soon venture beyond snack bars and right into the theaters?

Along with word that the zeitgeist-invading Geico cavemen somehow deserve their own TV series comes the announcement that the global fast-food chain has designs on getting their mute main man into a movie. (And no, I am not fabricating any of this.) The artery-clogging conglomerate best known for making various animals somehow taste like savory beef supposedly has a studio and distributor already lined up for this flame-broiled film, and aims at "creating a back story for the king." Shudder away!

And yet somehow, he's still not as creepy as Ronald McDonald. Clowns... *brrrr*

Thanks (I think) to Blake for the tip.

Extra Tidbit: Gamers could take control of the King in several XBox 360 games including SNEAK KING, which was simultaneously the greatest and worst game ever created.

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Viewing 1-10 of 15 User Comments
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AaronisMe on Mar 9 2007, 1:55:59 PM writes:

Really? REALLY? Man, advertisement is annoying. It's bad enough that they use TV shows to get people to see their commercials but now it's everywhere. The internet is filled with it. Now, they want to make a movie based around a mascot.Oh, I hate those cavemen. What is Adrian doing in those commercials? It's true, very much reiterating the events of Idiocracy.
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Dingus_McGinty on Mar 7 2007, 4:18:48 PM writes:

The only thing creepier than this guy is those eveready plastic people from the 80s or 90s. I still have nightmares about them. And the dreams are all set to that Big Brown Beaver song from Primus...
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h on Mar 7 2007, 6:42:32 AM writes:
HMM
This sounds awful, but just as a side note, I don't think we have this 'King' mascot in England, and I don't know about other countries, so I'm wondering if it would be a USA-only thing.
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DrkBlueXG on Mar 7 2007, 2:20:39 AM writes:
I WOULDN'T PASS THIS UP JUST YET...
I think the thought of the "King" to have a movie is genius in marketing. I mean don't make any judgements about this already. They made the Burger King games for the X-box 360 which were only sold for about $5 but were made with a multi-million dollar budget. And safe-to-say, they weren't that bad. It's good to poke fun at movies everynow and then. We are in a time right now in theaters that companies know that we like to have a little break from the "norm". Like Harold and Kumar which was previously mentioned. how about Snakes on a Plane? Or the highly anticipated Grindhouse which is intentional B-movies made to entertain. I mean really, if this was in the theater next to countless remakes and cgi talking animal movies that studios churn out. There is just something about the absurd idea of this that would make you want to see just to say that you have seen it. And when you do, I bet you will feel like it was everything you expected, ridiculous, funny, creepy, a nice weekend popcorn movie to waste some time on. I can't wait to see this! BRING ON THE KING!!!
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smok3h on Mar 7 2007, 2:04:21 AM writes:
CAVEMEN!
Well, the burger king commercials do make me laugh quite often, but the cavemen commercials are hysterical, i can't wait to see that show
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Mojave on Mar 7 2007, 1:20:06 AM writes:
GREED, FOR LACK OF A BETTER WORD, IS GOOD.
My (and I think everyone else's) initial reaction to this is to shudder in horrible disgust at the schemingly perverse way inwhich giant companies are invading our media with advertising. But this and the Caveman show are good things. Here's why: 1. Advertising usually takes risks that larger mediums don't. Case in point: Giant-plastic-head-literal-Burker King Burger King, and modern day Cavemen. The Burger King is basically a silent character, and if it's well written, and well performed, I see no reason why there couldn't be a succesful (funny) comedy made of it. For all the lack of imagination and remakes the big studios churn out, these surreal characters taken on their own are a refreshing bit of change. 2. Movies are already giant forms of advertising. I'd much prefer to have a film or tv show be upfront in it's advertising intentions than have some crappy product placement pervade a movie and kill any possibility for enjoyment. The only way to get past something like that, is to make a joke of it, or take it so far, you disassociate the commercial or character from the product. (How often does a caveman making you laugh, or a burger king freaking you out make you want to patronize those respective businesses?). 3. The characters are funny and there's possibility for a funny movie/tv show to come from them. How many groans did Harold and Kumar Go To White Castle get when it was announced, and how funny did that movie turn out to be? Different circumstances, but the food-porn montage/commercial in the movie was in and of itself hilarous.

You may see it as a dumbing down of consumers and the general public, but the reason they're being so creative, and grabbing so much attention, is because consumers are more savvy (read smart), and respond to things that are more creative (though their power of persuasion is questionable.) The reason they like them, is because they're funny.

I see no difference as far as exploting the consumer between this, and any of the other brands (CSI, Law and Order) that are sold to people on tv. With these concepts, at least you drop the pretence that they aren't there to sell you shit. They are. You know it, they know it, and now that' your past that you can laugh at the ridiculous looking giant grinning plastic headed king.
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GroundlessNFree on Mar 6 2007, 11:00:05 PM writes:

Maybe a slasher film where the King kills other advertising characters like the Geico cavemen? Cheeky battles between characters like where the Aflac duck eats the gecko and all ending with a showdown between the King and the clown. Of course Ronald will win when he uses the McRib to distract the King and then summons the ghost of Dave Thomas of Wendys.
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zaika on Mar 6 2007, 10:59:17 PM writes:
MY BRAIN CELLS ARE SHUDDERING
One small step for the Entertainment industry.
One giant leap towards IDIOCRACY.
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gishikin on Mar 6 2007, 10:58:19 PM writes:
WTF?
tHE slasher KING! YES !!He could stalk people who only eat at McDonalds.Yeah, and when Ronald finds out they have a death match and all the bloated fucks who they are intentionally trying to kill with the crap they represent will be on hand to root for thier favorite Demonic mascot, HELL YEAH!!! wait...i mean WHAT THE FUCK????
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powerbomb1411 on Mar 6 2007, 10:57:12 PM writes:
DREAM
I am kind of drunk right now. Seriously, this is fake news right? This has to be simply the lqiuor r talking rith?
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