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Heroes & Cloverfield? Nov. 20, 2007
Source: Greg Beeman
by: Mike Sampson

OK, we all know that JJ Abrams' CLOVERFIELD (finally a title to refer to!) has been a giant mind-eff since the trailer first debuted in front of TRANSFORMERS. But now comes something that really just makes my brain hurt. You've surely heard of "Slusho" that mysterious drink that popped up in the first CLOVERFIELD trailer and has its own viral website. Well is it possible that Abrams has somehow managed to branch out the CLOVERFIELD universe into another popular fanboy world? At the blog of "Heroes" director/producer Greg Beeman numerous photos have popped up of the entire cast of "Heroes" posing with cups of Slusho. Is it possible that the world of "Heroes" and CLOVERFIELD co-exist? Beeman will only say that the pics belong in the "don't ask/don't tell" department. Is it just Greg Grunberg helping out his buddy Abrams or have "Heroes" mastermind Tim Kring and Abrams concocted something more complex? Click the photo of "Heroes" hottie Bell and her Slusho below to see even more including Hayden Panettiere, Masi Oka/George Takei and HRG himself (scroll down about halfway and beware spoilers for last night's episode of "Heroes") .

Extra Tidbit: A clever eye will also notice Slusho featured in the actual episode itself.

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tvmorbid on Nov 21 2007, 5:00:11 AM writes:
SLUSHOZOOM!
http://slushozoom.com/

And I think the marketing for this is amazing, cant wait to see it even if it blows :)
Profile | E-mail | Buddy

Burgerking on Nov 20 2007, 9:46:50 PM writes:
LOL
I doubt that this movie co-exists with either Lost or Heroes, just geeks going overboard as usual. This movie was created on viral marketing, this is just more examples of it, and it's not a very big secret that Kring, Grunberg and JJ are all buds or know each other. If this tied into either of those shows I'm pretty sure they would have said that from the beginning, taping into that fanbase.

Also, muter, the hype was created by people like us who visit these kinds of sites. All that Cloverfield did was put out a trailer with no title and a site with pictures, it was us who went crazy trying to get to bottom of it, obviously over-analyzing and hyping the movie up ourselves.
Profile | WWW | Buddy

muter on Nov 20 2007, 9:00:53 PM writes:

This movie is gonna suck so much ass, its gonna be completely ruined by this hype marketing.

offtopic, i think she's a cutie!
Profile | Buddy

JCPhoenix on Nov 20 2007, 8:45:50 PM writes:

This isn't too far off from one of the wild theories on zap2it earlier - Zap2it has a weekly Lost blog and the guy occasionally does a wild speculation column - and in one of them, he suggested that the monster in Cloverfield could be the Lost monster let loose later on...

That's pretty farfetched as it is but I can't help but wonder if someone read that and thought of tying this into Heroes instead...
Profile | E-mail | WWW | Buddy

HessenRoots on Nov 20 2007, 12:03:07 PM writes:
TASTES LIKE...VIRAL MARKETING? YUCK
Just trying to boost more hype. *yawn*

The perpetual hype engine will be the critical-fan death of this movie unless it really delivers. I'm going to see it but my expectations are low.
Profile | E-mail | Buddy


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