His name is Bruce

Fan fave Bruce Campbell doesn’t just kill Deadites and pitch Old Spice — he also directs. He’s both behind and in front of the camera for the upcoming MY NAME IS BRUCE, in which he plays… Bruce Campbell.

In the movie, The Chin gets recruited to save a small town from an ancient Chinese demon. Unfortunately for everyone involved, his “real-life” monster-fighting skills aren’t quite up to the level of his on-screen characters. Looks like some good low-budget fun. “You guys ready for some violence?”