Where I'm from, we call them Carl's Jr. From what I gather, in other states the burger chain is referred to as Hardee's. But when it's Kate Upton
biting into the new Southwest Patty Melt, do you really care where it is that you can get it at? And unlike many of the other models that the chain has gotten in the past to promote their food (including Olivia Munn, who is a self-proclaimed vegan and PETA member), Upton is a red meat fan who looks like she actually eats a burger from time to time. Which I like. I like a lot. The ads will begin airing at the end of February when the burger debuts, but here are the teaser shots ahead of schedule, just to make sure you get hot and bothered and... hungry.
Click on each photo to enlarge!