Whenever you've got a new product to promote, make sure to utilize the essentials. That's a beautiful woman, some television coverage and the yanking on Americans' heart strings with a rendition of anthem. Tide laundry detergent wants to sell lots of its new "Pod" soap, these weird little gel packets which you can throw into the washer with your clothing and have everything come out clean. For the lazy person in us all. Most of whom are regular "American Idol" watchers, if not dedicated phone voters. That's why the beautiful woman in the equation is Katharine McPhee
, former AI contestant, gorgeous gal, competent singer and the star of a nearly failing show willing to pimp her out for any coverage they can get to save their program. That show would be "Smash," and it centers on Kathatine's singing, so having her attend Bryant Park in NYC on Tuesday for the unveiling of a Tide American flag created out of the patriotically themed stories that the P&G company weaseled out of its users, makes cents. Lots and lots of cents.
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