I'm not so sure how big of a check (if any) Pepsi made out to Vs. Magazine to have Rachel McAdams skip around the beach in daisy dukes with a bottle of their product, but it's the best advertising method I've seen from them in years. While Coca-cola uses CGI polar bears and penguins to sell their soft drink to children, Pepsi seems to gear themselves more to adults. It may be subtle, but I remember Britney Spears making me thirsty many years ago in that Superbowl Pepsi commercial. I don't know how the 20-year-old Spears winking at the camera suddenly made Pepsi taste better, but somehow it did, or at least hypnotized me into thinking so. And now when I look at Rachel McAdams's pretty face and astounding booty in short-shorts, I find myself wanting to quench my thirst with exactly what she's drinking. Crazy how the devilish advertising industry works, shoving logos into seemingly innocent magazine photo-shoots. I forgive McAdams, though, simply for being sweeter than the sugary soda pop she's sipping on.
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