Water company 138 Water has come up with an interesting concept for making their overpriced bottled water seem like something worth more than filtered tap water in a bottle. Other companies like to talk about minerals and nonsense about how their water comes from pristine hidden lakes in the mountains. 138 just puts hot women in bikinis holding their product - hot women like October 2011's Playboy Playmate of the Month Amanda Cerny, seen here wearing the world's tiniest bikini. Sex is one of the oldest approaches to advertising and probably the most effective. Throw in a Playmate, bikinis and wet t-shirts and you've got a pretty powerful point of sale. Hot chicks in bikinis is a great way to promote a product, but I don't know if it's enough to get me to pay twice as much for a bottle of water. Now if they could Put Amanda at the checkout counter in a bikini with some 138 water, that might do it.
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