The Superbowl season is just around the corner, a time in which big businesses seek out the best way to stay recognized in a sea of other zany, expensive commercials. Looks like Diet Pepsi has found their next advertising strategy, and it's Sofia Vergara's awesome cleavage. Not too shabby. I grew up in a Coca-Cola family (since my ancestors were coke heads in the 1910's), though I've never really cared much for either brand of soda. I suppose Coke mixes best with my usual whiskey and Norcos. But I must say, there's something about these images of Sofia Viagra that tempts me to root for the other side. Or perhaps I'm rooting for Sofia herself. You go, Sofia! Keep wearing those low-cut outfits!