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Get to the Choppa!
A Schwarzeneggar film needs to be an EVENT. Not delegated to the ass end of January.
A Schwarzeneggar film needs to be an EVENT. Not delegated to the ass end of January.
And no, it doesn't matter how many interviews Ahnuld does saying that 'this is my best movie evah', because he says that for ALL his movies. Maybe if Ahnuld scrutinized his movie scripts like he used to when he was starting his career, he'd be in a better quality of
And no, it doesn't matter how many interviews Ahnuld does saying that 'this is my best movie evah', because he says that for ALL his movies. Maybe if Ahnuld scrutinized his movie scripts like he used to when he was starting his career, he'd be in a better quality of action movie.
R Rated Action needs Help...
And I think the nostalgia surrounding Arnie is so strong that the movies absolutely need to play to that with conviction until he
And I think the nostalgia surrounding Arnie is so strong that the movies absolutely need to play to that with conviction until he gets back on solid terms with audiences. My first intuition with The Last Stand was that it was like Arnie returning quietly through a side door; we want him to come back a legend, because that's how we understand him at this point. We want the flick to be about him, for the most part, I think.
I haven't seen it yet, but will when it comes out in the UK.
2) Lionsgate overplayed Arnie's return in the marketing for Expendables 2 - they should have saved the fanfare for this movie.
3) The made too much of him being 'old', when they should have sold it as "Arnold's back and he's a fucking badass."
4) Making a film that looked (from the advertising) too much
2) Lionsgate overplayed Arnie's return in the marketing for Expendables 2 - they should have saved the fanfare for this movie.
3) The made too much of him being 'old', when they should have sold it as "Arnold's back and he's a fucking badass."
4) Making a film that looked (from the advertising) too much like 'Walking Tall'. Johnny Knoxville co-star? I mean, wtf were they thinking? I haven't even seen it yet, but know I'd have rather just seen Luis Guzman as his sidekick.
The thing that pisses me off the most about this is I really want to see a big budget King Conan movie - and this could put the breaks on it. Still, I think it will do a lot better outside of the US, where there's probably more appreciation for Arnold these days.
It simply wasn't that good
A NUMBER OF ISSUES
B) The tabloid scandals never help, especially for a star who has been out of the spotlight for a long time. All scandal does is cause people to pass judgement on you (something people LOVE to do), and since it's been so long since they last saw you in a new movie, they easily forget how great you were at your job, and therefore why they ever liked you in the first place. Most people only remember the most recent thing you did, and in this case, it was that scandalous behavior. Need an example? Compare Christian Bale's press during the release of the last two DARK KNIGHT films. In 2008, Bale was the big asshole who assaulted his mother and sister and bitched out a cinematographer. In 2012, he was the saint who went to visit the victims of the Aurora theater shooting.
C) The trailers were horrible, focusing on lame bits of dialogue ("I'm the SHERIFF!") and selling it as a jokey camp fest rather than push it as a hardcore action film, which is what audiences want nowadays. It also was not wise to push Johnny Knoxville. Lionsgate used to be the studio that found great films and sold THE FILM. They were the best at releasing cult films because they FOUND cult films. Then starting about five years ago, they began developing more films, and therefore began trying to MANUFACTURE cult film. In this process, they started casting these moderate celebrities with fan followings. This never worked out, as proven by their three Dane Cook-headlined films they were all box office disappointments. The marketing should've been focused entirely on ARNOLD, and ARNOLD alone. Sold as a huge event movie: THE RETURN OF A LEGEND.
D) It's possible that the brand of 80s and 90s action just doesn't sit well with modern audiences.They prefer DARK KNIGHT and BOURNE type of (enhanced) reality. While THE EXPENDABLES films were successful, those are event films. "Come see them all together!" The jury's still on whether or not Stallone and Arnold can still bring in the box office singlehandedly.
E) I don't usually associate politics with films, but it is a possibility that should be addressed: There is a lot of heated and emotional debate going on in the U.S. right now involving gun ownership, and a shoot-'em-up film portraying a group of locals unleashing their gun collections to fend off an external threat could be see as "too right-wing" for liberals, especially the kind of political person who believes that there is a political agenda hidden within EVERY form of entertainment.