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Dimension plans to release Piranha 3DD theatrically and on VOD simultaneously

03.05.2012by: Marcey Papandrea

Not sure what to make of this one, but in a recent article from the LA Times, it was revealed that Dimension Films will release PIRANHA 3DD theatrically and on VOD simultaneously at a date that is yet to be determined.

This is apparently a move that aims to bring Dimension Films back from the dead. The company has pretty much done next to nothing lately, and their releases last year did not perform well at the Box Office.

Do they expect this move will create bigger numbers? Will it get them bigger buzz? Will PIRANHA 3DD get the audience they want? Well last week we saw the absolutely awesome trailer (provided below), and that alone should get people interested. But will having it available on VOD mean it will lose its theater audience? Time will tell and hopefully a release date will be revealed soon!

Having awoken from their spring break extravaganza at Lake Victoria, the swarm heads upstream where they look to make a meal out of Big Wet, a local water park where when it comes to fun, nobody does it wetter! Thought they came to get wet, get loaded and get some, the staff and patrons get more than they bargained for when they must face the fiercest, most bloodthirsty piranhas yet. Lead by the strong-willed, studious Maddy and her friends, Barry and Kyle, the trio must dive in and take on these man-eating creatures using every ounce of their being... but can they be stopped?

Extra Tidbit: I just want to see this because it has Christopher Lloyd, The Hoff and Gary Busey!
Source: LA Times

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6:10PM on 03/05/2012

Bad move

Their movie didn't perform well the first time. So they are giving the second one a VOD release? They are going to lose even more money because that will just gives pirates easy access to a perfect copy of the movie online than going to see it in theaters. I would never release a film in this manner, they are just asking for their movie to be pirated so hard with this idea.
Their movie didn't perform well the first time. So they are giving the second one a VOD release? They are going to lose even more money because that will just gives pirates easy access to a perfect copy of the movie online than going to see it in theaters. I would never release a film in this manner, they are just asking for their movie to be pirated so hard with this idea.
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8:47PM on 03/05/2012
I disagree; the current system of releasing movies theatrically months before VOD or DVD release clearly does not stop piracy. Meanwhile iTunes and other MP3 retailers have shown that people are perfectly happy to pay for digital copies when they are reasonably priced in comparison to the physical copy. Of course some people will still choose to download a pirate copy, but also plenty of people will rent it on VOD - people who otherwise might never have bothered to see it in the theatre anyway.
I disagree; the current system of releasing movies theatrically months before VOD or DVD release clearly does not stop piracy. Meanwhile iTunes and other MP3 retailers have shown that people are perfectly happy to pay for digital copies when they are reasonably priced in comparison to the physical copy. Of course some people will still choose to download a pirate copy, but also plenty of people will rent it on VOD - people who otherwise might never have bothered to see it in the theatre anyway. And people who think it's worth seeing in a cinema will pay to do so. A simultaneous theatrical and VOD release allows them to recoup money now from customers who otherwise would be picking up the DVD in a few months when it reaches a bargain price. Smart move.
+4
10:19AM on 03/05/2012
Great news. Giving people more choice in where and how they see movies should be the future for studios - not chasing "pirates" around the world using government agencies to do their dirty work or lobbying to fuck up the internet with dangerous legislation. Dimension Films are doing this because they have to - hopefully the bigger studios will catch on eventually.
Great news. Giving people more choice in where and how they see movies should be the future for studios - not chasing "pirates" around the world using government agencies to do their dirty work or lobbying to fuck up the internet with dangerous legislation. Dimension Films are doing this because they have to - hopefully the bigger studios will catch on eventually.
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