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Dissecting Producer Jason Blum

Feb. 19, 2013by: Ammon Gilbert
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Jason Blum

Buy PARANORMAL ACTIVITY 3 here!

Two big horror movies are being released this week, one in theaters and one on DVD/Blu-ray, both of which rock the epic tagline of From the Producer of Insidious and Paranormal Activity, which is a powerhouse of awesomeness right there, especially for the modern-day horror fan. But lets be honest: people rarely keep track of producers, so no one really knows who this nameless producer is other than hes produced some pretty dope shit. Well that veil of secrecy is lifted today as we aim to dissect the hot-producer in horror right now himself, Jason Blum. Whats he done in the past and what does he have in the future? Were about to find out!

BEST WORK

Buy INSIDIOUS here!

As the infamous tagline already states, Blum produced both PARANORMAL ACTIVITY and INSIDIOUS, and that right there is just about as good as any one producer could wish for. Say what you will about PA, but its a pretty goddamn good movie for what it is, with decent scares, a unique and interesting concept, and lets face it the f*cking movie changed the face of horror as we know it today. It breathed new life into the whole found footage genre (for better or for worse), it became the latest genre franchise, dethroning SAW from the coveted Halloween weekend, and maybe most impressive, its one of the most successful movies ever made. Not bad, Blum not bad.

But he didnt stop there, as he also took on INSIDIOUS, a movie that scares the shit out of me every flipping time I watch it. A lot can be attributed to director James Wan, but behind every great director is a great producer, and goddamn did Blum knock it out of the park with this new twist on the haunted house subgenre. One of the scariest movies to come out in the last decade and it still only managed to rock a PG-13 rating. Blum also produced the surprisingly awesome PARANORMAL ACTIVITY 3, which proved to me that while were being overexposed to stupid found footage movies left and right where most are complete garbage, there is still a good found footage or two out there, and this was one of them. Again, another superb job at creating suspense and scares across the board.

WORST WORK

Buy PARANORMAL ACTIVITY 2 here!

Speaking of the PARANORMAL ACTIVITY franchise and crappy found footage movies, that brings me to Blums worst works PARANORMAL ACTIVITY 2 and PARANORMAL ACTIVITY 4. I loved parts 1 and 3, so maybe thats what makes these two stink so bad, but hot f*ck these two movies are utter and complete garbage. PA2 just about killed the PA franchise for me completely, as there was really nothing good or substantial about this one: the biggest scares can be attributed to a pool cleaner and the best actor from start to finish goes to the dog. Everything else was just blah and lets face it, PA2 is one boring piece of found footage basura that should have been a whole lot better.

On the subject of movies that should have been better, theres PA4. After PA3 redeemed the franchise and made it awesome again, PA4 went right on back and followed PA2s shitty streak. Once again the franchise went back to being one long boring piece of cinema, where the majority of the 82 minutes was spent waiting for something to happen (and when it does happen its not all that scary). While it wasnt as bad as part 2 it was a huge disappointment after the awesomeness of part 3. Blum definitely wasnt on his A-game when he made this one, but hey it still made a ton of money, making it a success through the producer lens, so theres that!

TRADEMARKS

Buy PARANORMAL ACTIVITY here!

Its hard to pigeonhole a producers trademarks when they dip their stick into a variety of projects, but lets face it Blum knows horror. And thats his biggest attribute he knows which projects to get behind, knows what filmmakers to bring on board, and he more or less picks projects that dont overtly suck ass. And he knows a thing or two about ghosts and haunted shit, as the majority of his movies (both previously made and in the queue for the future) dabble in haunted houses, people, entities, and all sorts of paranormal shenanigans. Basically, if Blum is behind the next haunted whatever movie, you can pretty much bet your ass that youll have a good time.

HIDDEN GEM

Buy SINISTER here!

SINISTER hits DVD and Blu-ray this week, and while its widely known for being a solid piece of horror cinema that blends a few genres together, as well as it being both a regular movie as well as a found footage movie, it didnt make a ton at the box office and not a lot of people have seen it. And honestly, Ill be the first asshole out there to admit that I fall into the latter category, as I was holding out for video so I will be seeing it this week, but I havent seen it yet. But even without seeing it, the word of mouth is so good for this flick that I think everyone needs to be aware that nows the chance to check this f*cker out and enjoy it for possibly becoming the next modern-day horror classic. The rest of just have to see it first!

NEXT PROJECT

Rent THE BAY here!

Blum is probably the busiest guy in horror right now, as his docket for genre projects hes working on is as long as it is impressive. We mentioned DARK SKIES already, that hits theaters on Friday, and it looks like a pretty freaky little movie. Right now you can check out THE BAY on VOD, but then that bad boy comes out on DVD/Blu-ray on March 5th. Im not a big found footage guy, but Ive heard its not bad. Blum also has Rob Zombies much anticipated return to straight-up horror (sans hillbillies) with THE LORDS OF SALEM, a sequel to one of the scariest movies ever with James Wans INSIDIOUS CHAPTER 2, and few haunted something-or-other flicks like GHOSTS, THE AMITYVILLE HORROR: THE LOST TAPES, and (of course) PARANORMAL ACTIVITY 5. And as if that wasnt enough, Blums also the producer behind Oren Pelis AREA 51, the long-awaited found-footage flick set in the notorious secret government site with aliens and shit. And all these flicks are scheduled to hit theaters this year and that doesnt even include his TV and non-horror related stuff hes working on!

OVERALL

Rent PARANORMAL ACTIVITY 4 here!

With the big producer names in horror mostly belonging to Platinum Dunes or (previously) the Weinsteins (via Dimension), its nice to see theres fresh blood on the producing docket with Jason Blum, a guy whos track record proves he knows his shit when it comes to producing some quality (haunted) horror. If he just had the PARANORMAL ACTIVITY franchise under his belt, thatd be impressive enough, but adding in SINISTER, INSIDIOUS, THE LORDS OF SALEM, and DARK SKIES (amongst the many others) to his producing credits, and its impossible not to recognize Blum as the new IT name in horror. And now you know just who the guy the tagline From the Producer of Paranormal Activity and Insidious is referring to and knowing is half the battle!

Extra Tidbit: What is your favorite Jason Blum produced movie?

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9:35AM on 02/19/2013
Insidious is still one of my favorite horror films in quite some time. I didn't expect much and maybe it was because I was in a loud theater but the final act of the movie in the nether, it..uh..it fuckin' scared me, no joke. I've watched in several more times so its not scary anymore but that first time I saw it, I was genuinely scared. Sinister was pretty good, besides a depressingly terrible 3rd act. The first Paranormal Activity was pretty good, had a nice, slow buildup. The sequels sucked
Insidious is still one of my favorite horror films in quite some time. I didn't expect much and maybe it was because I was in a loud theater but the final act of the movie in the nether, it..uh..it fuckin' scared me, no joke. I've watched in several more times so its not scary anymore but that first time I saw it, I was genuinely scared. Sinister was pretty good, besides a depressingly terrible 3rd act. The first Paranormal Activity was pretty good, had a nice, slow buildup. The sequels sucked and I didn't bother with four. I I would like to see him direct and write his own movie since right now it seems like he's holding onto the "From the Producer of Paranormal Activity and Insidious" but even with that, I'm interested in his work.
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11:13AM on 02/19/2013
I thought Insidious and Sinister both had terrible 3rd acts. I was still very entertained throughout both movies and just accepted that it is very difficult to end a horror movie. Not many horror movies out there have great 3rd acts. Especially over the past decade.
I thought Insidious and Sinister both had terrible 3rd acts. I was still very entertained throughout both movies and just accepted that it is very difficult to end a horror movie. Not many horror movies out there have great 3rd acts. Especially over the past decade.
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11:48AM on 02/19/2013
I agree. Both had weak third acts with Sinister being the worst of the two. Sinister really cooked in the 2nd act then fizzled out. Also had a slow start. I don't think Sinister would have gotten so much positivity if there had been a better variety of quality horror this year. Just my opinion. I respect those who really enjoyed it.
I agree. Both had weak third acts with Sinister being the worst of the two. Sinister really cooked in the 2nd act then fizzled out. Also had a slow start. I don't think Sinister would have gotten so much positivity if there had been a better variety of quality horror this year. Just my opinion. I respect those who really enjoyed it.
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