We've seen a lot of marketing pieces for Guillermo del Toro's upcoming summer blockbuster PACIFIC RIM over the past couple of months - everything from kickass trailers to Jaegar posters - and so far they've all impressed. Today we have the latest viral image promoting the flick and I gotta say, it's a bit underwhelming. Oh well...they can't all be winners, can they?
This latest piece of viral marketing (which you can see below) comes with the following translation: KAIJU WARNING: Seismic activity around The Breach. Prepare for battle.
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.
PACIFIC RIM, starring Charlie Hunnam, Idris Elba, Charlie Day, Ron Perlman and Rinko Kikuchi, stomps into theaters July 12.