PARANORMAL ACTIVITY 4 seems like it’s coming together a little late in the game. It’s already August and we’re just now getting an official trailer and viral videos. I suppose a first-person horror film like this one doesn’t take up a ton of pre- and post-production time, but damn, I want this movie to be good. So far I can’t tell what the hell the thing is about, aside from that it seems to be a direct follow-up to the storyline featured in PARANORMAL ACTIVITY, while featuring some of the, ahem, “mythology” established in PARANORMAL ACTIVITY 3 (I refuse to give anything else away).
The newest, 19-second viral video continues this trend, featuring the ad line “What is it?” as its main selling point (besides the jittery video, loud musical stings and sound of a woman screaming). Seriously, though, what the hell is it? Who the hell are the new protagonists? Why be so secretive about a movie a mere three months before it’s released? Why am I so damn impatient about these things?
PARANORMAL ACTIVITY 4 hits theaters October 19th. Henry Joost & Ariel Schulman (PARANORMAL ACTIVITY 3) are back behind the camera with Katie Featherston reprising her role as, um, Katie, in front of it. Check out the video below for the answers to none of your questions and more.