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Robocop viral campaign kicks off with an OCP promo featuring the new ED-209!

07.09.2012by: Andy Madrzak

With all the viral marketing craze these days, we might have guessed that José Padilha's reimagining of ROBOCOP would be getting its share - after all, when it comes to creative ads and infomercials, you can always count on good old Omnicorp. A brand new video debuted online, showing off the corporation's latest product line, along with our old pal - the ED-209! The security bot looks surprisingly similar to his 1987 counterpart, even if the classic stop-motion FX had to give way to CGI. Plus, at the very end of the clip, we get the briefest of glimpses at Robo himself. I don't know about you, but I'm dying to see more from this one and hopefully - thanks to this week's Comic-Con - that will soon be the case.

Furthermore, the video gives out an address for the official Omnicorp site, which of course you can actually visit to check out even more cool viral stuff. In the meantime, why not watch the video below...

ROBOCOP will take back the streets on August 9th, 2013, starring Joel Kinnaman, Gary Oldman, Samuel L Jackson, Hugh Laurie and possibly Abbie Cornish (below).

Extra Tidbit: What do you think of the redesigned look of the ROBOCOP remake?

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