Stephen King’s IT is now Fandango’s highest pre-selling horror movie ever

Last Updated on August 2, 2021

This Thursday night Andres Muschietti's take on STEPHEN KING'S IT rolls out into select theaters for advanced screenings. The film will then hit good and proper this Friday leading into what is due to be one of the biggest – if not THE biggest – horror movie weekend of all time.

If the stats that Fandango has just released are any indication IT: PART I should open at the very least with $60 million. Personally, I feel even that number is super-low and the film may very well break $100 million by the end of the weekend, especially considering how good the word-of-mouth is.

While Fandango isn't releasing the actual numbers on IT's pre-sales, they did release some interesting info on "why?" people are snatching up their tickets to the newest adaptation of Stephen King's work. And the reasons may (or may not) surprise you:

Fandango's survey of more than 1,000 ticket buyers:

90% bought tickets because they've been looking forward to the "fall’s fresher movie fare"

89% were intrigued by the trailer

91% are fans of Stephen King

85% are excited to see Stranger Thing's Finn Wolfhard in his big-screen debut

On top of all that: 73% said they saw the 1990 TV mini-series, and interestingly enough, only 57% of the people surveyed identify themselves as "true horror fans."

What do you make of these stats? Do you find them as interesting as I do? Let us know what you think and how excited you are for IT in the comments below or on Facebook, Twitter, and/or Instagram!

IT synopsis:

A group of young kids faces their biggest fears when they seek answers to the disappearance of children in their hometown of Derry, Maine. They square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.

IT is directed by Andrés Muschietti from a script by Chase Palmer & Cary Joji Fukunaga and Gray Dauberman, based on the novel by Stephen King.

The film stars Jaeden Lieberher, Sophia Lillis, Finn Wolfhard, Wyatt Oleff, Jack Dylan Grazer, Jeremy Ray Taylor, Chosen Jacobs, Nicholas Hamilton, Owen Teague, Javier Botet, Steven Williams, and Bill Skarsgård as Pennywise the Dancing Clown.

IT hits theaters nationwide this Friday!

READ OUR REVIEW!

Source: Variety

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