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The Purge earns its budget back in one night!

Jun. 7, 2013by: Eric Walkuski

I've got a feeling we're going to start hearing the term "microbudget" thrown around a lot more soon. Universal Pictures' microbudget thriller THE PURGE, which had a budget ofapproximately $3 million, has made that money back in one night, the trades are reporting. The James DeMonaco film, produced by Michael Bay's Platinum Dunes and Jason Blum's Blumhouse Productions, earned around $3.4 million on Thursday night from 10pm and midnight shows, and it shows no signs of slowing down.That's a hit, folks.

Of course, the $3 million budget isn't factoring in marketing costs, and Universal still has to split whatever the film makes with the theater chains, but there's no getting around the fact that THE PURGE's strong showing will be the talk of Hollywood for the next couple of days, especially since it might ultimatelybe the #1 box office earner of the week, fending off THE INTERNSHIP and the second weekends of AFTER EARTH and NOW YOU SEE ME. And those films cost wayyyy more than THE PURGE.

According to Fandango, THE PURGE represented 54% of all ticket sales on Thursday and is currently outselling all 2013 horror films. As of right now, MAMA holds the top opening weekend of 2013 with $28 million. Remains to be seen if THE PURGE can reach that high, but it's certainly receiving plenty of free buzz thanks to a large presence on Twitter and Facebook.

So will the studios use this low-risk, high-reward model more in the near future? It's very likely, although Jason Blum has been making it work for years, as evidenced with sleeper hits such as SINISTER ($3 million budget, $77 million worldwide gross) and INSIDIOUS ($1.5 million budget, $97 million worldwide gross). Blum has two more of these microbudget films on deck for Universal, one of which isTHE PURGE 2, which might be coming sooner thanoriginally thought.

So will you be contributing to THE PURGE's fantastic opening? Vote in our poll and let us know win the comments section!


PURGE star Lena Headey

Source: Variety

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3:38PM on 06/08/2013

Real indie folks consider around 50k or less to be micro-budget

Fuck what studios call micro-budget, a better term is "we call it this so we can get away with paying shit".
Fuck what studios call micro-budget, a better term is "we call it this so we can get away with paying shit".
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1:58PM on 06/07/2013
I thought micro-budget was used for features that cost under 20,000. If 4 mil is micro budget, what the hell is $14,000?
I thought micro-budget was used for features that cost under 20,000. If 4 mil is micro budget, what the hell is $14,000?
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3:28PM on 06/07/2013
Microbudget is the term used by studios for their low-budget movies. And $14,000 is "no budget", basically.
Microbudget is the term used by studios for their low-budget movies. And $14,000 is "no budget", basically.
4:48PM on 06/08/2013
$14,000 is less than the budget of "The Blair Witch Project", which was funded using credit cards. Microbudget nowadays is used in reference to most budgets under $10 million, which is low-budget, still.
$14,000 is less than the budget of "The Blair Witch Project", which was funded using credit cards. Microbudget nowadays is used in reference to most budgets under $10 million, which is low-budget, still.
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