For the last month or so YOU'RE NEXT has been quietly running a pretty damn cool viral campaign which has been putting their masked killers on upcoming posters for other films. What's truly great about them is that it almost looks like the masked killers from YOU'RE NEXT are just a reflection on the poster making you look twice just to make sure you're not going crazy. It's unique and something I've never seen before. To see just what I mean, click HERE and check them out!
Now they're at it again but this time they've made their presence known on Facebook! They used popular Facebook pages for THE CABIN IN THE WOODS, THE POSSESSION, DREDD, SAW, and THE LAST EXORCISM and changed the header picture to subtly show the mysterious masked killer just like they did with the posters. It's a lot of fun and a very smart way to advertise for the film as it offers something different and creepy to the world of viral campaigning.
When a gang of masked, ax-wielding murderers descend upon the Davison family reunion, the hapless victims seem trapped... until an unlikely guest of the family proves to be the most talented killer of all.
YOU'RE NEXT has become one of horror's most anticipated films of the year and will attack its way into theaters on August 23, 2013.
Below you'll see just what I'm talking about!