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2012 roadblock

09.24.2009

The philosophy behind 2012's latest marketing campaign? If people don't want to watch your movie, MAKE THEM.

In order to create any sort of buzz for the film besides “Oh, so Roland Emmerich's destroying the world again?” Sony is planning what is unironically called a "roadblock" ad campaign, where a two minute clip of 2012 will play on 450 TV outlets across North America at the same time, forcing 90% of ALL people watching TV during that period to witness the footage.

So just how many eyeballs is that? Well during the 10:50 to 11 pm timeslot this is airing, it’s around 110 million, but with internet and cell phone streams, could push the audience 140 million. This isn’t unheard of for a film, but usually it's done with say, a Universal movie that will “roadblock” NBC and all other NBC owned stations. A campaign this massive has never been seen before, and I can’t even begin to imagine how much something like this probably costs.

I can see a future day where there’s an “internet roadblock” where a giant, unskippable popup ad blankets every major website from Google to Twitter to Pornhub forcing you to pay attention to two minutes PIRATES OF THE CARRIBBEAN 7: THE GHOST OF JACK SPARROW long after interest has died off.

The roadblock hits Oct. 1st, while 2012 smashes into theaters Nov. 13th.

Extra Tidbit: Well, this had better be the greatest two minute clip OF ALL TIME.
Source: Variety

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5:39AM on 09/26/2009

*YAWN*

Lame. Too many end of world movies. My theory, if the end comes it'll come without us knowing it and smack us in the face like a flying brick. So hard that it'll knock us out and we won't even know that the Earth has imploded and nothing remains.

As for this crap...not interested. What WOULD have been cool would be sudden, realistic Breaking News segments that interupt other shows on a particular timeslot and cast news about impending doom or whatever. Now that's scary. Somehow link it to
Lame. Too many end of world movies. My theory, if the end comes it'll come without us knowing it and smack us in the face like a flying brick. So hard that it'll knock us out and we won't even know that the Earth has imploded and nothing remains.

As for this crap...not interested. What WOULD have been cool would be sudden, realistic Breaking News segments that interupt other shows on a particular timeslot and cast news about impending doom or whatever. Now that's scary. Somehow link it to the flick. That's gold (in my opinion). Find the budget to do THAT! Would've been fun to watch. This stinks, though.
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12:47PM on 09/25/2009

Something Smells Fishy

Why else would a film studio put so much effort to promote a film because maybe as the trailer shows it is just a big steaming pile of dung!
In about 3 to 4 months I will be setting up a website for my screenplay which is about the end of humanity via comet.Regardless humanity survives due to an Eco pod built on Mars to aid in colonizing the planet!
Of course I am fully aware that the success of this film rest on the shoulders of the director and studio in charge but story wise it is box
Why else would a film studio put so much effort to promote a film because maybe as the trailer shows it is just a big steaming pile of dung!
In about 3 to 4 months I will be setting up a website for my screenplay which is about the end of humanity via comet.Regardless humanity survives due to an Eco pod built on Mars to aid in colonizing the planet!
Of course I am fully aware that the success of this film rest on the shoulders of the director and studio in charge but story wise it is box office gold!
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1:44AM on 09/25/2009
A few weeks ago I was making fun of this movie, and by now I had literally forgotten it was coming out until this news. So hopefully I'll forget again by Nov 13th.
A few weeks ago I was making fun of this movie, and by now I had literally forgotten it was coming out until this news. So hopefully I'll forget again by Nov 13th.
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8:59PM on 09/24/2009
hahahaha FrancoYesca that's exactly what I was thinking.
hahahaha FrancoYesca that's exactly what I was thinking.
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5:52PM on 09/24/2009

Thanks

Now I know when to not watch T.V.
Now I know when to not watch T.V.
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11:08PM on 09/24/2009
Hahaha brilliant
Hahaha brilliant
3:33PM on 09/24/2009

Not classy.

It'll probably have some sort of tie-in with the viral campaign of the Continuity of the Human Species or whatever the fuck it's called, whose ads are already appearing on television for the film.

I say fuck this - but I guess it could work in their favour. This'll mean ANYTHING airing could be cut-off mid-sentence and then 2012 disaster footage will follow, surely frightening the least brightest folks out there (if the clip is done right), and therefore creating buzz.
It'll probably have some sort of tie-in with the viral campaign of the Continuity of the Human Species or whatever the fuck it's called, whose ads are already appearing on television for the film.

I say fuck this - but I guess it could work in their favour. This'll mean ANYTHING airing could be cut-off mid-sentence and then 2012 disaster footage will follow, surely frightening the least brightest folks out there (if the clip is done right), and therefore creating buzz.
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2:57PM on 09/24/2009

Wow

This flick must really suck, to go through all this trouble eh? What happened to a quick 30 second trailer, and a GOOD MOVIE to get people's asses in the seats.

Oh, and for the record, I've been planning on seeing this day one for a year now. Maybe I'll change my mind?
This flick must really suck, to go through all this trouble eh? What happened to a quick 30 second trailer, and a GOOD MOVIE to get people's asses in the seats.

Oh, and for the record, I've been planning on seeing this day one for a year now. Maybe I'll change my mind?
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1:31PM on 09/24/2009
"The roadblock hits Oct. 1st, while 2012 smashes into theaters Nov. 13th."...Lol just enough time between for us to forget this is even coming out again.
"The roadblock hits Oct. 1st, while 2012 smashes into theaters Nov. 13th."...Lol just enough time between for us to forget this is even coming out again.
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1:23PM on 09/24/2009

Wow

Sony may only be able to enjoy the profits for a month or so, due to the whole end of the world thing.
Tidbit: The monk standing in the poster watching the water approach...is jerking off.
Sony may only be able to enjoy the profits for a month or so, due to the whole end of the world thing.
Tidbit: The monk standing in the poster watching the water approach...is jerking off.
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1:00PM on 09/24/2009
Ah I used to work for Sony when we came up with this idea. I thought it was kinda cool although I think some people may find it annoying. Still, it's something different.
Ah I used to work for Sony when we came up with this idea. I thought it was kinda cool although I think some people may find it annoying. Still, it's something different.
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11:55AM on 09/24/2009

I'm cool with this...

anything to get a break from the annoying regular ads is welcome... Can you hear me now?
anything to get a break from the annoying regular ads is welcome... Can you hear me now?
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