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Matrix rains on NYC

11.05.2003

Got this neat little image in my inbox from Warner Bros. who held a promotional stunt in Times Square this morning to kick-off the global MATRIX REVOLUTIONS release. The caption says, "At 8:50 a.m., with MATRIX umbrellas blanketing Times Square, the LED screens (CBS, NBC, NASDAQ, Reuters, and Discover Card) rained the Matrix code for the one minute leading up to opening." It looks pretty damn cool in this shot and I'm sure seeing it in person was even more impressive. And good call by whomever in the WB publicity department for giving everyone MATRIX umbrellas to deal with the crappy weather out here on the east coast. Click on the pic below to see a larger version and don't forget REVOLUTIONS is playing at a theater near you (with a whole mess of cool trailers attached!).

Source: Warner Bros.
Tags: Hollywood

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