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GI Joe DVD too soon?

10.15.2009

GI JOE: THE RISE OF COBRA hit theaters on August 7th. Just 88 days later it will hit DVD and Blu-ray on November 3rd. While that might be awesome for fans of the flick (or people who missed it in theaters), theater owners are upset that Paramount isn't sticking to the average theatrical window of 123 days. Actually upset might be downplaying it a little bit as NATO president John Fithian says, "Our members are ballistic."

So what's the big deal? Well with a longer window, it theoretically makes it easier for potential moviegoers to part with their cash. Say you're trying to decide whether you want to go see GI JOE in mid-August. If you know it'll be on DVD in early-November, you might be more inclined to skip the $10 ticket price and just wait. But if you knew it wasn't coming out on DVD until 2010, you might suck it up and hit up the movie theater (and buy all those pricey concessions).

Fithian finds the tactic "highly objectionable" and has recommended to his members that they pull the film from theaters if studios announce a street date with a tighter window. In this case (and with THE GOODS, also with an 88-day window), Paramount is saying it just wants to beat the holiday rush and they should resume a normal schedule in the new year.

So does when a DVD comes out impact whether you'll see a movie in the theater or not? Usually I decide whether I'm going to wait for DVD long before a street date is announced by that's just me...

Extra Tidbit: I smell a back-alley brawl at this year's ShoWest.
Source: THR

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4:59PM on 10/19/2009
maybe people would go to the movies more if tickets and popcorn & drink were less than $10 each
maybe people would go to the movies more if tickets and popcorn & drink were less than $10 each
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+1
9:41AM on 10/19/2009

Paramount needs your $$ ASAP - that's why!

If you're a fan of a film then you'll plan on going to the theatre for the experience. Plus, if you're gonna go, you're not waiting 2 months to do so. Just look at the second week drop offs for films with fanbases. I wasn't a fan of the live action Joe and didn't plan on seeing it in the theatre, but now I'll check out the Blu-Ray and Paramount will get my money a little sooner - that's what this is all about.
If you're a fan of a film then you'll plan on going to the theatre for the experience. Plus, if you're gonna go, you're not waiting 2 months to do so. Just look at the second week drop offs for films with fanbases. I wasn't a fan of the live action Joe and didn't plan on seeing it in the theatre, but now I'll check out the Blu-Ray and Paramount will get my money a little sooner - that's what this is all about.
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11:51AM on 10/16/2009

I Can Understand

I can understand the theatres point but if you haven't seen GI Joe in the theatres by now, you just not. It was released 2 months ago, its made it money.
I can understand the theatres point but if you haven't seen GI Joe in the theatres by now, you just not. It was released 2 months ago, its made it money.
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8:37AM on 10/16/2009
I also decide well before a movie is even released in theatres whether I want to see it there or wait for DVD. The DVD release date will have no impact whatsoever on whether I go to the theatre or not. Some movies need to be seen on the big screen. Those are the ones I don't want to miss, I don't care if the DVD is released the next day.
I also decide well before a movie is even released in theatres whether I want to see it there or wait for DVD. The DVD release date will have no impact whatsoever on whether I go to the theatre or not. Some movies need to be seen on the big screen. Those are the ones I don't want to miss, I don't care if the DVD is released the next day.
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-4
2:15AM on 10/16/2009
I'm actually surprised at the number of people who prefer to see a movie in the theaters. It seems like every damn time I go to the theater I sit next to a guy with bad breath, a man who is 6'11" comes to sit in front of me, the movie gets really intense and the guy in the middle of the fucking row decides he has to go to the bathroom so everyone has to get up to let him by, there is a couple of kids sitting behind me who think they have to repeat every funny line in the movie, people are
I'm actually surprised at the number of people who prefer to see a movie in the theaters. It seems like every damn time I go to the theater I sit next to a guy with bad breath, a man who is 6'11" comes to sit in front of me, the movie gets really intense and the guy in the middle of the fucking row decides he has to go to the bathroom so everyone has to get up to let him by, there is a couple of kids sitting behind me who think they have to repeat every funny line in the movie, people are eating McDonald's and it stinks and are crunching the wrappers, people are talking on their cell phones or texting, etc. I could go on with examples all day. I'm sorry, but I don't see how watching from home isn't a million times better.
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1:42AM on 10/16/2009
Shitty movies usually get released sooner...
GI Joe is a really really shitty movie so yeah the time line works fine. GI Joe 2 will probably be straight to DVD.
Shitty movies usually get released sooner...
GI Joe is a really really shitty movie so yeah the time line works fine. GI Joe 2 will probably be straight to DVD.
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+2
9:48PM on 10/15/2009
I think itīs good.. The standard should be two-three months after theatrical release.. I hate having to wait 5-6 months for movies
I think itīs good.. The standard should be two-three months after theatrical release.. I hate having to wait 5-6 months for movies
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-2
8:48PM on 10/15/2009

Stupid

Theater owners have no room to talk when they already charge 8-10 bucks for a ticket and even more for popcorn a drink and candy.
Theater owners have no room to talk when they already charge 8-10 bucks for a ticket and even more for popcorn a drink and candy.
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7:28PM on 10/15/2009
I already know if I'm going to watch it in theaters or not . DVD release really means nothing . Especially now that Netflix exists .
I already know if I'm going to watch it in theaters or not . DVD release really means nothing . Especially now that Netflix exists .
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+6
7:10PM on 10/15/2009
An Oscar-worthy period drama of this caliber deserves more respect.
An Oscar-worthy period drama of this caliber deserves more respect.
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6:26PM on 10/15/2009
To be fair the movie going public did not know the dvd would be released so soon. I only heard about its release date a few weeks ago. I don't think the dvd release date has much impact. Going to the theatre is an experience that any home theatre can not match. People just whinge too much about crap.
To be fair the movie going public did not know the dvd would be released so soon. I only heard about its release date a few weeks ago. I don't think the dvd release date has much impact. Going to the theatre is an experience that any home theatre can not match. People just whinge too much about crap.
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-3
6:18PM on 10/15/2009

Cutthroat Capitalists

They should be flogged. And what will this do to the movie's Oscar hopes?
They should be flogged. And what will this do to the movie's Oscar hopes?
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5:30PM on 10/15/2009
Yeah, the fact that it's coming out on DVD so soon. That's why I didn't see it in theaters. You figured out my diabolical plan.
Yeah, the fact that it's coming out on DVD so soon. That's why I didn't see it in theaters. You figured out my diabolical plan.
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+2
2:45PM on 10/15/2009
we're still showing this at the theatre i work at...
we're still showing this at the theatre i work at...
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2:36PM on 10/15/2009

better

the earlier,the better cause i just loved this movie and i don't have to wait longer to get it on bluray.
the earlier,the better cause i just loved this movie and i don't have to wait longer to get it on bluray.
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1:45PM on 10/15/2009
Yes it's too soon, and yes, theater owners have a right to be upset / concerned with the trend of shrinking DVD release windows. As noted below, the day will inevitably come when huge summer movies like GI Joe are available as HD downloads within weeks or days of release. But enough already with the "tickets are too expensive" argument. Ticket prices have on average gone up only 2 dollars in the past decade. People blow their money on so many other things and think nothing of it but then cry
Yes it's too soon, and yes, theater owners have a right to be upset / concerned with the trend of shrinking DVD release windows. As noted below, the day will inevitably come when huge summer movies like GI Joe are available as HD downloads within weeks or days of release. But enough already with the "tickets are too expensive" argument. Ticket prices have on average gone up only 2 dollars in the past decade. People blow their money on so many other things and think nothing of it but then cry outrage over movie ticket prices. It's one of the cheapest forms of entertainment out there.
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1:42PM on 10/15/2009

Theaters all the way!

If I really want to see a movie, I see it opening weekend at theaters (and I would do so even if the DVD dropped the same day). Its the only way to see a movie, from the 35mm print to the audience reaction. DVD (BluRay in my case) is just like owning a copy of a live CD after going to a concert, the experience just cannot be duplicated at home.
If I really want to see a movie, I see it opening weekend at theaters (and I would do so even if the DVD dropped the same day). Its the only way to see a movie, from the 35mm print to the audience reaction. DVD (BluRay in my case) is just like owning a copy of a live CD after going to a concert, the experience just cannot be duplicated at home.
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+0
1:27PM on 10/15/2009
I pretty much wait for DVD on every movie now, unless I absolutely can't wait the 3-4 months (Ya, I'm talking about you Inglourious Basterds). Going to the theater is just too damn expensive. $10+ for a ticket, $4 fountain pop, and $6 popcorn, plus the drive to the theater? Which for me is about an hour (Gotta love living in Iowa). So not only is it cheaper for me to watch from the comfort of my own home, it's also more convenient, and I don't have to deal with the dumb ass crowds and loud
I pretty much wait for DVD on every movie now, unless I absolutely can't wait the 3-4 months (Ya, I'm talking about you Inglourious Basterds). Going to the theater is just too damn expensive. $10+ for a ticket, $4 fountain pop, and $6 popcorn, plus the drive to the theater? Which for me is about an hour (Gotta love living in Iowa). So not only is it cheaper for me to watch from the comfort of my own home, it's also more convenient, and I don't have to deal with the dumb ass crowds and loud disrespectful people.
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12:57PM on 10/15/2009
And it really would probably make a difference if these theaters that were complaining would actually be playing these movies for the full run. GI Joe right now is at the cheap theaters for me (by cheap $3.00 all shows) for the past two weeks. But if these other theaters are pushing the movie out that quick and not even showing the movie how can they justify complaining?
And it really would probably make a difference if these theaters that were complaining would actually be playing these movies for the full run. GI Joe right now is at the cheap theaters for me (by cheap $3.00 all shows) for the past two weeks. But if these other theaters are pushing the movie out that quick and not even showing the movie how can they justify complaining?
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12:47PM on 10/15/2009
It's getting scarier and scarier to me when the possibility of telling my grandkids "Back in my day everybody used to go to a large theater and sit in one room and watch the movie there!" "but grandpa, you had to sit with other people and couldn't watch it directly downloaded onto your paper thin LECDHDTV2?" "No, we couldn't watch it in our homes for 6 full months!"

((shivers))
It's getting scarier and scarier to me when the possibility of telling my grandkids "Back in my day everybody used to go to a large theater and sit in one room and watch the movie there!" "but grandpa, you had to sit with other people and couldn't watch it directly downloaded onto your paper thin LECDHDTV2?" "No, we couldn't watch it in our homes for 6 full months!"

((shivers))
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5:01PM on 10/15/2009
the astronomer Galileo ran into dudes like you all the time. As did Darwin.
the astronomer Galileo ran into dudes like you all the time. As did Darwin.
5:35PM on 10/15/2009
lol wtf are you talking about? I'm 22.. and I'm saying when I'm gonna be old as shit there won't be movie theaters.. and it'll suck.
lol wtf are you talking about? I'm 22.. and I'm saying when I'm gonna be old as shit there won't be movie theaters.. and it'll suck.
12:44PM on 10/15/2009
It was a terrible movie so who cares?
It was a terrible movie so who cares?
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12:43PM on 10/15/2009
If people were better at discerning really good movies from really bad movies this wouldnt be a problem. Anyone who chose to pay and see this movie is a moron, thats the reason everyone else skipped it bc its a colossal failure and will be on DVD in no time to recoup as much money as it can.
If people were better at discerning really good movies from really bad movies this wouldnt be a problem. Anyone who chose to pay and see this movie is a moron, thats the reason everyone else skipped it bc its a colossal failure and will be on DVD in no time to recoup as much money as it can.
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-3
12:21PM on 10/15/2009
Of course their mad, and I would think the studios would be as well. This just makes it easier to copy the film and bootleg it around the net. Not sure how this gives them more money.
Of course their mad, and I would think the studios would be as well. This just makes it easier to copy the film and bootleg it around the net. Not sure how this gives them more money.
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12:20PM on 10/15/2009
Lets be honest.. its not like anybody's gonna buy this movie on DVD anyway.
Lets be honest.. its not like anybody's gonna buy this movie on DVD anyway.
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12:01PM on 10/15/2009
I know this is somewhat unrelated and more just an opportunity to bitch, but it drives me nuts that I could have walked down the street to see this in theatres and now 88 days later I can rent it, but I would have had to drive 200 miles to see "Moon" and it still doesn't have a DVD release date.
I know this is somewhat unrelated and more just an opportunity to bitch, but it drives me nuts that I could have walked down the street to see this in theatres and now 88 days later I can rent it, but I would have had to drive 200 miles to see "Moon" and it still doesn't have a DVD release date.
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11:40AM on 10/15/2009

COOL

SCREW THE 123 DAY WINDOW!! I want it on DVD now. Awesome! on play.com you can also pre-order Inglorious basterds and district 9 for december release. people will go nuts at christmas buying DVD's so surley they make lot's more cash!
SCREW THE 123 DAY WINDOW!! I want it on DVD now. Awesome! on play.com you can also pre-order Inglorious basterds and district 9 for december release. people will go nuts at christmas buying DVD's so surley they make lot's more cash!
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11:30AM on 10/15/2009

It's Christmas...

That's the only reason why it's coming out early. Paramount wants little stocking stuffers. You can't blame them for wanting to make a profit.
That's the only reason why it's coming out early. Paramount wants little stocking stuffers. You can't blame them for wanting to make a profit.
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11:30AM on 10/15/2009
the movie had already been out of the theater for a at least a few weeks around me before i saw it was going to be coming out when it is on dvd/blu. the theaters are making it sound (at least in this article) as if as soon as the movie hit theaters they announced a release date for the dvd/blu.
the movie had already been out of the theater for a at least a few weeks around me before i saw it was going to be coming out when it is on dvd/blu. the theaters are making it sound (at least in this article) as if as soon as the movie hit theaters they announced a release date for the dvd/blu.
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11:17AM on 10/15/2009

I say

to hell with theatrical releases all together, and just do everything D2DVD. Yea, have some weekend where big "theater type" flicks get theatrical release but really... SOOOO much money goes into a theater release, it's retarded. Save that few million, and just release for home asap. But then again, I'm the type of person who would rather see a flick in the SILENCE of my own home, then drop $10+ at theater.
to hell with theatrical releases all together, and just do everything D2DVD. Yea, have some weekend where big "theater type" flicks get theatrical release but really... SOOOO much money goes into a theater release, it's retarded. Save that few million, and just release for home asap. But then again, I'm the type of person who would rather see a flick in the SILENCE of my own home, then drop $10+ at theater.
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11:08AM on 10/15/2009

seriously? this is a problem to some people?

i had a great time with this movie, the sooner the better. i just wish star trek was sooner but hey, what are you gonna do? and knowing is half the battle.
i had a great time with this movie, the sooner the better. i just wish star trek was sooner but hey, what are you gonna do? and knowing is half the battle.
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10:45AM on 10/15/2009

What's the big deal?

What movies are still playing in the theatres three months after their initial release? And how many people who wanted to see the movie but didn't are left? Sometimes you just want to see a movie in the theatre and are disappointed when the movie's run has ended and you now have to wait for the DVD. Do we really have to wait so long?

Martin
What movies are still playing in the theatres three months after their initial release? And how many people who wanted to see the movie but didn't are left? Sometimes you just want to see a movie in the theatre and are disappointed when the movie's run has ended and you now have to wait for the DVD. Do we really have to wait so long?

Martin
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10:17AM on 10/15/2009
Ive seen many films in theatre when they were already released - or going to be released soon - on DVD. The experience isnt the same.
Ive seen many films in theatre when they were already released - or going to be released soon - on DVD. The experience isnt the same.
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+1
10:12AM on 10/15/2009
I tend not to go to movies in the theater, partially because I know it (on average) will be on DVD in three months or so, but because I would rather pay $15 and be comfortable on my couch to watch it. $45 for my family with overpriced concession prices and obnoxious moviegoers gets really old after awhile. "Wait what did he say? I missed it" "I don't know I missed it too, some idiot didn't turn off his cell phone"
I tend not to go to movies in the theater, partially because I know it (on average) will be on DVD in three months or so, but because I would rather pay $15 and be comfortable on my couch to watch it. $45 for my family with overpriced concession prices and obnoxious moviegoers gets really old after awhile. "Wait what did he say? I missed it" "I don't know I missed it too, some idiot didn't turn off his cell phone"
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9:59AM on 10/15/2009

WOW

If the theaters are pissed about this they are really gonna go nuts in the future when I will be able to stream the movie in HD at home on the theater release date. It will happen. Just wait...

Oh and maybe they should spend their complaining time going after the big guys for the quality of their content. I would be much more willing to pay the obnoxious theater prices if there were something worth seeing.
If the theaters are pissed about this they are really gonna go nuts in the future when I will be able to stream the movie in HD at home on the theater release date. It will happen. Just wait...

Oh and maybe they should spend their complaining time going after the big guys for the quality of their content. I would be much more willing to pay the obnoxious theater prices if there were something worth seeing.
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9:42AM on 10/15/2009
And the DVD-Rip (and BD-rip) has been on the torrent sites for more than two weeks now.
And the DVD-Rip (and BD-rip) has been on the torrent sites for more than two weeks now.
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9:42AM on 10/15/2009

should be

TOO soon...but regardless I never know the DVD release date or even think about that when a movie is in theaters.
TOO soon...but regardless I never know the DVD release date or even think about that when a movie is in theaters.
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