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New Inception viral site wants you to build a suitcase nuke and bit of new info

Apr. 6, 2010by: Paul Tassi

Looking for some more details about INCEPTION? Well, how are your technical reading abilities and knowledge of mechanical and metaphysical engineering?

A new viral site for INCEPTION has popped up at pasivdevice.org. The site is a series of blueprints and instructions for the Portable Automated Somnacin IntraVenous (PASIV) device which looks kind of like a suitcase nuke, but I believe it has something to do with catching dreams or thoughts.

At the end of the manual, there’s an interactive section where you assemble and turn on the PASIV, and by the end, I was lined to mind-crime.com which I believe is a site we’ve known about for some time. Check out a few of the more interesting pages below, and click on them to head to the site to play around. I'm sure there are a bunch of secrets I'm missing.

As an added bonus, we have a reader who attended Wondercon who heard Nolan talk a bit about the project, and it will probably interest some of you who look for any scraps of clues about just what the hell this new project is all about.

From reader Joey:

-He talked about his interest in architecture and how he felt it was a big part of the film, since the characters in it are actually constructing dreams.

-He said the film was basically a heist film because these guys were breaking into people's heads and stealing thoughts. He talked a little bit about how most heist films are a bit shallow, focusing on the action and what not, and that they had to expand a little in that genre because they were dealing with dreams and the subconscious.

-An interesting note, when someone asked what research Nolan had done for the film, he stated that he initially didn't do any interest and just used what was in his own head. He said he doesn't like to do much research when he writes a film, as he doesn't like to use outside influences, but his own personal experiences for the films.

-On that same token, he was asked about having a cast in mind for the film while writing it and he responded with a sound no. He said that he feels like characters become trapped if you already have an actor in mind. Instead, he simply writes the character and then, while casting, decides who would be best for that character.

Extra Tidbit: What do you think has been the best viral movie marketing campaign since the concept was invented?
Source: PASIV

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+0
5:44AM on 04/07/2010
Not my favorite viral marketing or anything.. but the thing, I think around the time of snakes on a plane, where you could choose what you wanted Samuel L Jackson to yell at your friends in a phone call was awesome.
Not my favorite viral marketing or anything.. but the thing, I think around the time of snakes on a plane, where you could choose what you wanted Samuel L Jackson to yell at your friends in a phone call was awesome.
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+1
12:03AM on 04/07/2010
LOST
LOST
Your Reply:



11:44PM on 04/06/2010
REFUSE TO READ
MUST SEE THIS MOVIE WITHOUT ANY SPOILERS AT ALL!!!!!
REFUSE TO READ
MUST SEE THIS MOVIE WITHOUT ANY SPOILERS AT ALL!!!!!
Your Reply:



2:40PM on 04/07/2010
My thoughts exactly!!!
My thoughts exactly!!!
+0
10:38PM on 04/06/2010

SNUKE

wasn't there a viral marketing for the awesome TROPIC THUNDER movie? www.tuggspeedman.com ...well the dark knight was fun and cool, might be the best one yet
wasn't there a viral marketing for the awesome TROPIC THUNDER movie? www.tuggspeedman.com ...well the dark knight was fun and cool, might be the best one yet
Your Reply:



10:18PM on 04/06/2010
The Duh Knight
The Duh Knight
Your Reply:



10:07PM on 04/06/2010
We a Fish,they have hooked us and now they are drawing us in.
We a Fish,they have hooked us and now they are drawing us in.
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-2
8:22PM on 04/06/2010
Is the suitcase nuke a reference to 24 or Fallout?
Is the suitcase nuke a reference to 24 or Fallout?
Your Reply:



5:35PM on 04/06/2010
The Slusho website for Cloverfield is hilarious.

It's not really the same thing, but I love what happened with the Aqua Teen Hunger Force movie. They placed lite brites of a cartoon character giving the finger around Boston, and some crazies called the police thinking they were bombs.
The Slusho website for Cloverfield is hilarious.

It's not really the same thing, but I love what happened with the Aqua Teen Hunger Force movie. They placed lite brites of a cartoon character giving the finger around Boston, and some crazies called the police thinking they were bombs.
Your Reply:



4:33PM on 04/06/2010

TDK ...

... still looks fresh even after 2 years. And the viral marketing was the best ever, WB really nailed it. Good thing Inception takes the same pattern.
... still looks fresh even after 2 years. And the viral marketing was the best ever, WB really nailed it. Good thing Inception takes the same pattern.
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+1
4:18PM on 04/06/2010

killer viral marketing

the dark knight by far.
the dark knight by far.
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+2
3:39PM on 04/06/2010
I did like the Dark Knight marketing. That was pretty fun. I also liked the marketing for Cloverfield, if only because it added to the mystery that was Cloverfield at the time.

Edit: Almost forgot about all the stuff for LOST. That entire viral marketing campaign for the show was great and really added to that whole LOST mythology and depth.
I did like the Dark Knight marketing. That was pretty fun. I also liked the marketing for Cloverfield, if only because it added to the mystery that was Cloverfield at the time.

Edit: Almost forgot about all the stuff for LOST. That entire viral marketing campaign for the show was great and really added to that whole LOST mythology and depth.
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3:46PM on 04/06/2010
Once again, Cloverfield did not have a viral marketing campaign. It was a mistake made by gullible internet fanboys. The viral marketing that everyone thought was for Cloverfield was really for a video game that had nothing to do with the movie.
Once again, Cloverfield did not have a viral marketing campaign. It was a mistake made by gullible internet fanboys. The viral marketing that everyone thought was for Cloverfield was really for a video game that had nothing to do with the movie.
5:47PM on 04/06/2010
I was actually thinking about the slusho sites and the film site that had the photos on it.
I was actually thinking about the slusho sites and the film site that had the photos on it.
1:25PM on 04/06/2010
The Dark Knight...hands-down best viral marketing to date. Ledger's sudden passing made the whole "Joker-chasing" thing seem a bit dull for a while, but all in all it was lotsa' fun.
The Dark Knight...hands-down best viral marketing to date. Ledger's sudden passing made the whole "Joker-chasing" thing seem a bit dull for a while, but all in all it was lotsa' fun.
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+1
1:08PM on 04/06/2010
I saw Nolan at Wondercon for the Inception panel, and the Warner Bros. gift bag I got for attending had a tshirt in it with this case on it. The shirt said "Dream Machine", so I believe it has more to do with linking people together into a dreamworld rather than being a weapon of sorts.

Oh, and while the viral marketing for Tron Legacy has been fun, the live event they did here in San Francisco sucked balls.
I saw Nolan at Wondercon for the Inception panel, and the Warner Bros. gift bag I got for attending had a tshirt in it with this case on it. The shirt said "Dream Machine", so I believe it has more to do with linking people together into a dreamworld rather than being a weapon of sorts.

Oh, and while the viral marketing for Tron Legacy has been fun, the live event they did here in San Francisco sucked balls.
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12:28PM on 04/06/2010
I've been enjoying the ongoing Flynn Lives viral marketing for Tron: Legacy. I got an Encom employee badge in the mail, and the live event they did with Bruce Boxlietner in character was pretty cool.
I've been enjoying the ongoing Flynn Lives viral marketing for Tron: Legacy. I got an Encom employee badge in the mail, and the live event they did with Bruce Boxlietner in character was pretty cool.
Your Reply:



12:11PM on 04/06/2010
The Dark Knight has the best viral marketing so far. I had Jim Gordon called me on my cellphone that he needed help and Harvey Dent's Bring Back Gotham campaign was fun.
The Dark Knight has the best viral marketing so far. I had Jim Gordon called me on my cellphone that he needed help and Harvey Dent's Bring Back Gotham campaign was fun.
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+4
11:56AM on 04/06/2010

Best Viral Marketing

The Dark Knight had the best viral campaign. It was great to follow those Joker games stuff. I hope the same guys are behind the Inception viral.

Cloverfield and District 9 were good too, but TDK was awesome.
The Dark Knight had the best viral campaign. It was great to follow those Joker games stuff. I hope the same guys are behind the Inception viral.

Cloverfield and District 9 were good too, but TDK was awesome.
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12:00PM on 04/06/2010
Cloverfield didn't have any viral marketing. Fans mistook a video game's viral marketing for Cloverfield's. Then refusing to give it up, fans made up all the rest of the "viral marketing" themselves. None of it was real. I always found that funny.
Cloverfield didn't have any viral marketing. Fans mistook a video game's viral marketing for Cloverfield's. Then refusing to give it up, fans made up all the rest of the "viral marketing" themselves. None of it was real. I always found that funny.
11:55AM on 04/06/2010
that A.I. Alternate Reality Game was pretty awesome. I would also cite the ilovebees.com campaign they used to promote Halo 2. Both of which were created by 42 Entertainment who also did the Viral for The Dark Knight.
that A.I. Alternate Reality Game was pretty awesome. I would also cite the ilovebees.com campaign they used to promote Halo 2. Both of which were created by 42 Entertainment who also did the Viral for The Dark Knight.
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11:52AM on 04/06/2010

viral

Best viral campaign has to go to The Dark Knight.
Man that was fun!
But also District 9. It did a great job making aline websites
And last but also perhaps the greatest:
The Blairwitch Project. Yeah, I know. It wasn't 'viral' but all new outlets over the world reported about the missing persons and the videotape that was found. As if it was real.
Super cool!
Best viral campaign has to go to The Dark Knight.
Man that was fun!
But also District 9. It did a great job making aline websites
And last but also perhaps the greatest:
The Blairwitch Project. Yeah, I know. It wasn't 'viral' but all new outlets over the world reported about the missing persons and the videotape that was found. As if it was real.
Super cool!
Your Reply: