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I, Robot site/trailer!

12.18.2003

Fox has just launched the website for next summer's action/sci-fi flick I, ROBOT and damned if it isn't one of the most meticulous teaser websites I've seen in a LONG time. The best part about this site is that if you didn't know you were at the I, ROBOT website, you would have no idea it was advertising a movie. Nowhere at all does it mention the film and only if you look at the bottom of the page to see the site is copyrighted to TCF - Twentieth Century Fox - do you have any idea the site is movie-related. The site is actually set up to market the NS-5, the "world's first fully automated domestic assistant." It also makes mention of "3 Laws Safe" software that is installed in each "assistant." These, of course, are Isaac Asimov's "Three Laws of Robotics" that state:

1. A robot may not injure a human being or, through inaction, allow a human being to come to harm.

2. A robot must obey orders given it by human beings except where such orders would conflict with the First Law.

3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.

The film itself, which stars Will Smith and Bridget Moynahan, follows a detective assigned to the first ever case of a robot breaking the "3 Laws Safe" rules which seemed impossible. Smith sets out to discover whether it really is impossible for robots to break the above stated laws and whether this particular robot, Sonny, actually committed the murder. Click on the image below to visit and tour the official site and watch the mock commercial for the firm responsible for the robots. There's a lot going on there so take the time to troll around - it's well worth it. I, ROBOT is scheduled for release on July 16th.

Source: Fox
Tags: Hollywood

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