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Potter goes IMAX

12.18.2003

Can you imagine how big this kids glasses are going to look? Warner Bros. and IMAX have announced that HARRY POTTER AND THE PRISONER OF AZKABAN will be released in the pleasurable IMAX theatres as well as the puny normal screens in June, 2004. Dan Fellman, President of Domestic Distribution for WB Pictures had this to offer, "Our partnership with IMAX has been extremely rewarding and has allowed our films to expand their reach beyond our traditional audiences by offering viewers a whole new way to see Hollywood event films that is uniquely immersive and exciting." Following the success of both MATRIX sequels Warner Bros. hopes to build on their partnership with not only POTTER but also aim to bring THE POLAR EXPRESS and CHARLIE AND THE CHOCOLATE FACTORY to IMAX screens in the next two years. "This announcement is yet another indication that we are achieving our goal of bringing the very best Hollywood event films to IMAX theatres, which we believe is key to expanding the IMAX network around the world. Our research has shown us that moviegoers want to see blockbuster films in IMAX's format and are paying a premium price for the experience," says said Richard L. Gelfond and Bradley J. Wechsler, Co-Chairmen and Co-CEOs of the IMAX Corporation. According to IMAX.com, the biggest IMAX theatre measures 117.3' x 96.6' in Sydney, Australia.

I hope there comes a day when IMAX takes over the world and Studios have to release all of their films in such a huge format. Think about the things (chicks) we've already missed out on; humongous Halle Berry boobs, super-sized Sharon Stone spread, gigantic Jennifer Lopez booty (my God, it would be a planet), the list goes on and on.

WATCH THE HARRY POTTER AND THE PRISONER OF AZKABAN TRAILER HERE      

Source: Coming Soon
Tags: Hollywood

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