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Searchlight blog fun

12.23.2003

Well 2003 is winding down and that can only mean one thing: sloooow news days. Everyone's taking off for the holidays and spending more time wrapping presents and doing last minute shopping. But if you look hard enough, there's still some cool stuff out there. One of the things I've been a big fan of lately is this blog they've got over at the Fox Searchlight page. It's just a really neat way to spread the word about their films. A lot of times official studio sites are so stuffy and boring and suffering from a severe lack of personality. But the blog they have is a really interesting way to spread the word. It's the perfect mix of a site like this one right here and an official site. They update very regularly so you're getting pretty up-to-date information on their films. And it's real light-hearted and not so overly-regimented like traditional studio stuff can be. I think they just let whoever runs it, go wild without much interference. I'm wondering why more of the studios, indie ones especially, haven't picked up on this idea and run with it. Most indie sites are really bland and primarily because they don't have a lot of money in the budget or the personnel to be tinkering on the web all day long. But this seems like a cheap way to promote your movies. Anyway, check it out at http://foxsearchlight.blogspot.com/ and read up on some Searchlight flicks like IN AMERICA, BROKEN LIZARD'S CLUB DREAD and upcoming movies like THE RINGER with Johnny Knoxville and Woody Allen's next MELINDA AND MELINDA (I'll be you didn't know that was the title right? See, the things you can learn...) Oh and if you're still jonesin' for info on Searchlight's flicks, you can check out the JoBlo Fox Searchlight 2004 Preview here.

Source: JoBlo.com
Tags: Hollywood

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