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Huckabees teaser, sort of

02.17.2004

I've seen some weird and cryptic teasers in my time but the recently released quasi-teaser for I HEART HUCKABEE'S just may take the cake. But what should I expect from a film whose synopsis reads as follows:

Albert Markovski (Jason Schwartzman), head of the Open Spaces Coalition, has been experiencing an alarming series of coincidences the meaning of which escapes him. With the help of two Existential Detectives, Bernard and Vivian Jaffe (Dustin Hoffman and Lily Tomlin), Albert examines his life, his relationships, and his conflict with Brad Stand (Jude Law), an executive climbing the corporate ladder at Huckabees, a popular chain of retail superstores. When Brad also hires the detectives, they dig deep into his seemingly perfect life and his relationship with his spokesmodel girlfriend, the voice of Huckabees, Dawn Campbell (Naomi Watts). Albert pairs up with rebel firefighter Tommy Corn (Mark Wahlberg) to take matters into their own hands under the guidance of the Jaffes’ nemesis, the French radical Caterine Vauban (Isabelle Huppert).

I quote Keanu Reeves when I say, whoa. The site of Naomi Watts dressed up in her President's Day best doing a song and dance for HUCKABEES isn't a terrible thing but man is it bizarre! It's one of those "it's not a teaser, it's a commercial, but it's really a teaser" type things but to the umpteenth degree. Fox Searchlight is declining to comment but they have taken notice of the buzz the teaser has received. It was originally featured on the film's teaser website (which looked very familiar to all the other film sites on Searchlight's page - cast listing, synopsis, photos, in a simple text layout) but was then moved to a site that auto plays the teaser with nothing more on the page than a promise of more to come. If you still haven't seen it, click here. Then laugh quizically like I did. HUCKABEES is set for release this October.

Source: Fox Searchlight
Tags: Hollywood

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