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4DX movie technology to premiere in an American theater this summer

03.27.2014

If you have visited an amusement park in the last decade, odds are you experienced one of the many 4-D experiences offered. Most of these are 3D movies with rides incorporated that shoot water, heat, or smells at you to heighten the experience while still remaining a short thrill ride. TRANSFORMERS, TERMINATOR 2, HARRY POTTER, and DESPICABLE ME have all gotten the treatment and are five minute adventures that assault your senses. Now, that technology is coming to a regular theater near you.

According to The LA Times, the South Korean company responsible for creating the 4DX theater experience is bringing their first theater equipped with the technology to Los Angeles this summer. Regal Cinemas L.A. Live Stadium 14 will host the 4DX theater which features 3D films featuring moving seats, pumped in smells and smoke, water effects, and more.

This may sound like the gimmicks that B-movies employed back in the 50s and 60s, and you aren't far off. The pricing model for the 4DX experience will be an upcharge similar to current 3D films and may not be for those who become easily nauseous. 4DX theaters have been growing in popularity worldwide with over 60 theaters equipping the tech in counties ranging from Bulgaria, Chile, Colombia, Croatia, Czech Republic, Guatemala, Hungary, Indonesia, Japan, Poland, Taiwan, Ukraine, the United Arab Emirates and Venezuela. Using existing 3D films, the company is able to add the extra layer of effects to enhance the movie.

Whether or not this technology will gain traction in the United States remains to be seen. 3D has been losing steam with each passing year while it has been growing in popularity abroad. At worst, this will be a short-lived gimmick that fizzles quickly. Otherwise, stay tuned for 4DX theaters coming soon near you.

Source: The LA Times

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+0
8:33AM on 03/28/2014
The only thing that I found really effective recently was in Capt America 2 at an IMAX showing, when the Winter Soldier punches Capt's shield the bass from the audio shook the whole room (at least that's what i assume it was). I really got the impact from that. I think rumble can contribute to an immersive experience.

I went to Blackpool tower and watched their 4D experience last year and to be honest I was completely underwhelmed. I think if you want to get immersed in a film, these
The only thing that I found really effective recently was in Capt America 2 at an IMAX showing, when the Winter Soldier punches Capt's shield the bass from the audio shook the whole room (at least that's what i assume it was). I really got the impact from that. I think rumble can contribute to an immersive experience.

I went to Blackpool tower and watched their 4D experience last year and to be honest I was completely underwhelmed. I think if you want to get immersed in a film, these types of things are going to completely pull you out of it imo.
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4:28PM on 03/28/2014
As you remarked trembling/shaking mechanisms in stationary seats to reflect the bass in the movie is much more effective. Its a cheap way of upgrading existing seating while providing a more immersive viewing experience. I enjoyed the experience so much that I bought trembling mechanisms for our own home theatre.

I personally enjoyed the 4D experience at theme parks but I wonder if I could sit through 2.5hrs of high octane movies in a 4D theatre.
As you remarked trembling/shaking mechanisms in stationary seats to reflect the bass in the movie is much more effective. Its a cheap way of upgrading existing seating while providing a more immersive viewing experience. I enjoyed the experience so much that I bought trembling mechanisms for our own home theatre.

I personally enjoyed the 4D experience at theme parks but I wonder if I could sit through 2.5hrs of high octane movies in a 4D theatre.
5:12AM on 03/28/2014
I love gimmicks in controlled doses. Here's the thing: you can control the dose. If you're not up for it, you don't have to shell out the extra for the show. Don't see this as a problem.
I love gimmicks in controlled doses. Here's the thing: you can control the dose. If you're not up for it, you don't have to shell out the extra for the show. Don't see this as a problem.
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12:10AM on 03/28/2014
These things don't interest me at all. I'm actually supportive of it though. I hope they push the technology and open some new doors for interested theater goers. I'll personally stick with a bowl of popcorn and the 2D version.
These things don't interest me at all. I'm actually supportive of it though. I hope they push the technology and open some new doors for interested theater goers. I'll personally stick with a bowl of popcorn and the 2D version.
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11:34PM on 03/27/2014
i just want to watch a fucking movie
i just want to watch a fucking movie
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4:29PM on 03/28/2014
one that will be in 3D and spit at you when the money shot occurs? lmfao Seriously, re-read your comment, it's hilarious!
one that will be in 3D and spit at you when the money shot occurs? lmfao Seriously, re-read your comment, it's hilarious!
+0
10:38PM on 03/27/2014

FINALLY!

I saw Rise of the Planet of the Apes in 4DX in Korea a few years ago. the opening scene when they show the viewpoint from a helicopter that swoops in at a pack of chimps, my chair swayed with the movement of the camera while wind gushed pass me. then when they shot their tranquilizer darts, a perfectly timed shot of air hit the back of my neck. was all this necessary? no. but was it awesome? hell yes. did it make a movie i had already seen worth watching again in the theater? definitely.
I saw Rise of the Planet of the Apes in 4DX in Korea a few years ago. the opening scene when they show the viewpoint from a helicopter that swoops in at a pack of chimps, my chair swayed with the movement of the camera while wind gushed pass me. then when they shot their tranquilizer darts, a perfectly timed shot of air hit the back of my neck. was all this necessary? no. but was it awesome? hell yes. did it make a movie i had already seen worth watching again in the theater? definitely.
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10:27PM on 03/27/2014

Awesome!

I can't wait to have bubbles and recycled water splattered onto my popcorn or nachos, brilliant!
I can't wait to have bubbles and recycled water splattered onto my popcorn or nachos, brilliant!
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7:59PM on 03/27/2014

Smell-O-Vision!!

This is just stupid. A good movie can be shown in black & white and mono and it still draws you into the story and characters. If you have to have gimmicks like 3D and other effects to fill the seats, I'd put money on your film being a fetid pile of steaming crap.
This is just stupid. A good movie can be shown in black & white and mono and it still draws you into the story and characters. If you have to have gimmicks like 3D and other effects to fill the seats, I'd put money on your film being a fetid pile of steaming crap.
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4:00PM on 03/27/2014
We got this during Frozen when the friggin' temperature seemed to be set on fifty below . . .
We got this during Frozen when the friggin' temperature seemed to be set on fifty below . . .
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3:18PM on 03/27/2014
I will accept 3D when the technology moves to a point where i dont have to wear those stupid gloasses (its coming). I know The Mall of America in Minnesota has a theater with motion seat, and a few other places i think. I can't say im not curious but right now im in the stand of make the movie theater experience simpler. Clear larger than life screens, booming speakers, and comfortable seats are all i ask for.
I will accept 3D when the technology moves to a point where i dont have to wear those stupid gloasses (its coming). I know The Mall of America in Minnesota has a theater with motion seat, and a few other places i think. I can't say im not curious but right now im in the stand of make the movie theater experience simpler. Clear larger than life screens, booming speakers, and comfortable seats are all i ask for.
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2:41PM on 03/27/2014
A short ride having motion, water, heat or smells is one thing however a 1.5-2.5hr movie having that? No thanks! I don't want to be jostled, sprayed, melted or have my nose assaulted for that long of a time. You know it's going to be abused by some movie companies.

Actually flames and smoke are a real bad idea in a theatre. That's a recipe waiting for disaster.
A short ride having motion, water, heat or smells is one thing however a 1.5-2.5hr movie having that? No thanks! I don't want to be jostled, sprayed, melted or have my nose assaulted for that long of a time. You know it's going to be abused by some movie companies.

Actually flames and smoke are a real bad idea in a theatre. That's a recipe waiting for disaster.
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10:41PM on 03/27/2014
the movement and "4DX elements" aren't through the whole movie. i mean, it could be if they wanted. i guess its all up to the person responsible for coordinating the effects. but the ones i've seen, they just save that stuff for key moments in the movie where they can really show off.
the movement and "4DX elements" aren't through the whole movie. i mean, it could be if they wanted. i guess its all up to the person responsible for coordinating the effects. but the ones i've seen, they just save that stuff for key moments in the movie where they can really show off.
2:39PM on 03/27/2014
This sounds like a nightmare. Sure it may be cool for those 5 minute rides, but who the hell wants to spend 2 hours on a vibrating chair getting water, wind & smoke blown at them? And what happens when you have to pee during the movie? This is totally something best left in Asia.
This sounds like a nightmare. Sure it may be cool for those 5 minute rides, but who the hell wants to spend 2 hours on a vibrating chair getting water, wind & smoke blown at them? And what happens when you have to pee during the movie? This is totally something best left in Asia.
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2:31PM on 03/27/2014
This will drive people nuts over here, I guarantee it. I don't want smoke up in front of the fucking screen or to be sprayed with water while I'm watching. Ridiculous.
This will drive people nuts over here, I guarantee it. I don't want smoke up in front of the fucking screen or to be sprayed with water while I'm watching. Ridiculous.
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2:24PM on 03/27/2014

wtf?

It's getting hard to see a simple 2D movie! First 3D overpriced shit now this ...
It's getting hard to see a simple 2D movie! First 3D overpriced shit now this ...
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8:43PM on 03/27/2014
Tell me about it. Sometimes I have to check several theatres just to watch normal 2D movie or even 2D IMAX movie.
Tell me about it. Sometimes I have to check several theatres just to watch normal 2D movie or even 2D IMAX movie.
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