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A familiar-looking clock and candlestick kick off the new Boss Baby trailer

03.20.2017

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The Boss Baby wears a suit, speaks with the voice and wit of Alec Baldwin, and is the star of DreamWorks' latest picture, THE BOSS BABY. The film chronicles the story of how a new baby's arrival impacts a family, told from the point of view of a delightfully unreliable narrator, a wildly imaginative 7 year old named Tim. DreamWorks is channeling a childhood classic with their new trailer. Take a look!

I'm willing to bet that the opening moments of this trailer, featuring a familiar-looking clock and candlestick, is enough to garner a few extra views. I've always enjoyed marketing that pokes fun at all of the other films currently out, although I'm not sure if it's enough to pull people away from BEAUTY AND THE BEAST come later this month. Perhaps the crowd that's not hip to "Disney's agenda" will find solace with these talking babies.

THE BOSS BABY hits theaters on March 31, 2017.

The Boss Baby poster

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