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A new Hulk film may hit theaters in 2015

3 years agoby:

I took my kids to Target over the weekend and when we got to the toy aisles, there was an obvious marketing blitz for THE AVENGERS. At the forefront of the advertising was a large hanging cutout of The Hulk along with stickers of his footprints cracking the floor. Needless to say that my kids loved seeing The Hulk feet and we did walk out with the "Hulk attacks the Helicarrier" Lego building set (only took an hour to assemble!).

As THE AVENGERS climbs towards $200 million in international box office, early reviews are already proclaiming it to be a success. Along with that, everyone seems to be saying how much they love The Hulk.

With two mediocre films released already, Marvel had no plans on returning Hulk to a solo film any time soon. But, Marvel's Paul Gitter had different things to say in a recent interview.

Nonetheless, fans inherently prefer certain superheroes over others. “It’s just like you would think — Iron Man and Captain America sell more than Thor,” says Gitter. However, The Hulk may soon surpass them all. Marvel executives have been “pleasantly surprised by the phenomenal response” to this green superhero, and expect this fan affinity to further strengthen once the movie opens. “His sales are up in a major way. We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner,” says Gitter.

If Hulk’s successful turnaround continues, Gitter says Marvel “will spin him off to a stand-alone program next year,” supported by a big budget franchise movie in 2015. The entertainment studio is also exploring ways to promote Hulk as a “corporate icon,” similar to MetLife’s usage of Peanuts’ Snoopy, where The Hulk’s image conveys a message about channeling strength to overcome workplace challenges.

From a business standpoint, Marvel knows that they have a massive hit on their hands.  What remains to be seen is whether or not they trust that they finally hit the right combination with Mark Ruffalo playing a heroic Hulk versus the misunderstood monster that he was for the Eric Bana and Edward Norton versions.

Looks like we will know after this Friday when THE AVENGERS opens in the US if Hulk will smash his way back to an adventure of his very own.

Source: Forbes

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+0
7:51PM on 05/02/2012

Just wondering

So many people are really happy with Ruffalo as Bruce Banner. My question is how many of us here has seen The Avengers Movie? and where? I downloaded a crappy copy of it; just saying thats how I judged Ruffalo's performance
So many people are really happy with Ruffalo as Bruce Banner. My question is how many of us here has seen The Avengers Movie? and where? I downloaded a crappy copy of it; just saying thats how I judged Ruffalo's performance
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3:25PM on 05/01/2012

Hulk Need Conditioner!!!

Im really excited at the prospect of Hulk giving the movies another try and, like others have said, there were enough underused characters from the previous films to make a nice gallery. Im only worried about a TV series. Moping from one half-assed adventure to another like the old series is about the only place to go without making it a Hulk vs series (though the animated VS. stuff was really good). I hope Marvel doesnt get too caught up in the success of Avengers and water these characters
Im really excited at the prospect of Hulk giving the movies another try and, like others have said, there were enough underused characters from the previous films to make a nice gallery. Im only worried about a TV series. Moping from one half-assed adventure to another like the old series is about the only place to go without making it a Hulk vs series (though the animated VS. stuff was really good). I hope Marvel doesnt get too caught up in the success of Avengers and water these characters down.
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+5
12:58PM on 05/01/2012

the Norton movie

was really good. Ang Lee's Hulk was just above average. The climax of 'Hulk' was horrible, but some of the choices they made otherwise were neat, Hulk looked great (better than in TIC I thought) and the desert scenes were fantastic. With The Incredible Hulk, while I definitely thought it could've been better, I thought it was more solid as a whole than Hulk and had very few weak points. Unfortunately it didn't have that many fantastic points and instead just a bunch of 'good' points, but the
was really good. Ang Lee's Hulk was just above average. The climax of 'Hulk' was horrible, but some of the choices they made otherwise were neat, Hulk looked great (better than in TIC I thought) and the desert scenes were fantastic. With The Incredible Hulk, while I definitely thought it could've been better, I thought it was more solid as a whole than Hulk and had very few weak points. Unfortunately it didn't have that many fantastic points and instead just a bunch of 'good' points, but the CLIMAX/final fight in that movie was absolutely spectacular, and worth watching for that alone. I mean honestly this will probably change with The Avengers but The Incredible Hulk had THE best climax/final battle sequence of ANY MARVEL MOVIE TO DATE. There, I said it. Yes, it's that badass.

Bring on another Hulk movie! (oh come on Marvel, stop acting like the last two weren't successful. They were both above average with the 'professional' critics and BOTH movies each made over $100 million in profits, with the Avengers coming out and interest in Hulk at an all time high, another movie could only bring in more money.
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2:25PM on 05/01/2012
I'm glad to say to you that THE AVENGERS has "THE best climax/final battle sequence of ANY MARVEL MOVIE TO DATE"
I'm glad to say to you that THE AVENGERS has "THE best climax/final battle sequence of ANY MARVEL MOVIE TO DATE"
11:09AM on 05/01/2012
I thought the Norton Hulk movie was waaaaay better than "mediorce", but to each his own....if they do this, I just hope the Hulk is kicking MAJOR ass, and not just army vehicles.
I thought the Norton Hulk movie was waaaaay better than "mediorce", but to each his own....if they do this, I just hope the Hulk is kicking MAJOR ass, and not just army vehicles.
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9:52AM on 05/01/2012
I just want to know exactly how they get the Hulk under control to fight with The Avengers. He's generally portrayed as an out of control monster that destroys anything that gets in his path. I know the comics have had "smart" versions but neither of the two Hulk movies have portrayed that persona.

Oh, Norton's Hulk was a superior film. Better than Thor, I cant comment on Capt America as I sadly still have not seen it.
I just want to know exactly how they get the Hulk under control to fight with The Avengers. He's generally portrayed as an out of control monster that destroys anything that gets in his path. I know the comics have had "smart" versions but neither of the two Hulk movies have portrayed that persona.

Oh, Norton's Hulk was a superior film. Better than Thor, I cant comment on Capt America as I sadly still have not seen it.
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10:37AM on 05/01/2012
Kevin Feige has done an interview with Empire Magazine where he explains the Hulk issue in question, a webcast (or something) is available to listen to on the website
Kevin Feige has done an interview with Empire Magazine where he explains the Hulk issue in question, a webcast (or something) is available to listen to on the website
+6
9:48AM on 05/01/2012
"With two mediocre films released already"...Excuse me...the Norton film was "mediocre"?
"With two mediocre films released already"...Excuse me...the Norton film was "mediocre"?
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9:47AM on 05/01/2012
Avengers has made a calling to all people who want Hulk go another round in a solo film! Yes.
Avengers has made a calling to all people who want Hulk go another round in a solo film! Yes.
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9:06AM on 05/01/2012

I think he works best as a supporting character.

That's why he stole the show in "Avengers." They kinda stripped away all the humanity that the earlier film explored (and the first, if you want to include that). I realize neither were amazingly received by the fanbase, but that's an inherent issue with the character in my opinion. If they put him at the forefront, he loses a little bit of that charisma.

SPOILER ALERT! ... When he shows up at the end of "Avengers," the reason his appearance is so awesome and fun is that the audience has
That's why he stole the show in "Avengers." They kinda stripped away all the humanity that the earlier film explored (and the first, if you want to include that). I realize neither were amazingly received by the fanbase, but that's an inherent issue with the character in my opinion. If they put him at the forefront, he loses a little bit of that charisma.

SPOILER ALERT! ... When he shows up at the end of "Avengers," the reason his appearance is so awesome and fun is that the audience has been waiting for him, and he immediately starts tearing shit apart on his rampage. If you focus solely on the Hulk in a movie, it just isn't as fun, and you can't just show the big green guy for two hours, so then you have to focus on the Banner stuff...and by default that's where it gets, as Marvel have stated, more into the whole "misunderstood" aspect. You can't NOT get into that because it's the whole crux of the Banner side.

Anyway, that's just my opinion. BTW, I thought the Norton movie was good, and I liked him in the role, but it was still one of the lesser comic book movies.
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5:41PM on 05/01/2012
I totally agree with you filmaddict. I loved what they did with Banner and the Hulk in Avengers, but it works because it's in small doses.

That's why I liked Thor so much too, he wasn't a whiny selfish dude with goofy friends, he was a fucking god who didn't take shit and was strong enough to take on The Hulk.
I totally agree with you filmaddict. I loved what they did with Banner and the Hulk in Avengers, but it works because it's in small doses.

That's why I liked Thor so much too, he wasn't a whiny selfish dude with goofy friends, he was a fucking god who didn't take shit and was strong enough to take on The Hulk.
8:31AM on 05/01/2012
Right now another Hulk movie seems like a great idea - be interesting to see if Marvel can sustain the goodwill The Avengers has bought the character until the speculative 2015 release date.
Right now another Hulk movie seems like a great idea - be interesting to see if Marvel can sustain the goodwill The Avengers has bought the character until the speculative 2015 release date.
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+3
6:01AM on 05/01/2012
I understand that it is all about the money; does a Hulk movie make for a good investment. But it is somewhat strange that the powerhouse of the avengers do not get a movie, when evidently all the others do, even Hawkeye and Blackwidow.
I understand that it is all about the money; does a Hulk movie make for a good investment. But it is somewhat strange that the powerhouse of the avengers do not get a movie, when evidently all the others do, even Hawkeye and Blackwidow.
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2:37AM on 05/01/2012
I really like how Mark Ruffalo handled Hulk with confidence. I hope his own Hulk-solo movie will turn out nice.
I really like how Mark Ruffalo handled Hulk with confidence. I hope his own Hulk-solo movie will turn out nice.
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12:53AM on 05/01/2012
Glad to hear good word of mouth on the film! Channeling strength to overcome workplace challenges. I can already see Snickers and others using The Hulk for their marketing! You stole my candy bar! Hulk out, then I rip your arms off! LOL! I wouldn't wanna get Hulk drunk though! LOL!
Glad to hear good word of mouth on the film! Channeling strength to overcome workplace challenges. I can already see Snickers and others using The Hulk for their marketing! You stole my candy bar! Hulk out, then I rip your arms off! LOL! I wouldn't wanna get Hulk drunk though! LOL!
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11:48PM on 04/30/2012

Say What You Want

about the first two Hulk movies being "mediocre". I'll admit, after recently rewatching the Ang Lee film that it was a little too hokey.
However, I truly bought into Norton's portrayal. The Incredible Hulk managed to truly convey the loneliness inherent in being a rage-induced monster. With Tim Roth's mania added in, that was a helluva fun movie. I never understood why it didn't perform better.
Also, William Hurt made a way better Gen. Ross than Sam Elliott. And I love me some Sam
about the first two Hulk movies being "mediocre". I'll admit, after recently rewatching the Ang Lee film that it was a little too hokey.
However, I truly bought into Norton's portrayal. The Incredible Hulk managed to truly convey the loneliness inherent in being a rage-induced monster. With Tim Roth's mania added in, that was a helluva fun movie. I never understood why it didn't perform better.
Also, William Hurt made a way better Gen. Ross than Sam Elliott. And I love me some Sam Elliott.
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11:57PM on 04/30/2012
Nortons Hulk was fabulous. Not sure why him and Marvel couldnt get on the same page so he could come back. But from what I hear Ruffalo does a fine job so its a win win for all us fans.
Nortons Hulk was fabulous. Not sure why him and Marvel couldnt get on the same page so he could come back. But from what I hear Ruffalo does a fine job so its a win win for all us fans.
+0
11:46PM on 04/30/2012

Dip your toes in...

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-12
11:11PM on 04/30/2012

LOVE the Hulk can't stand Ruffalo

I saw the Avengers and I have to say I was Very Very underwhelmed by Mark Ruffalo part in the movie. I really admired Edward Norton as Bruce Banner and thought he brought the character to life. I'm not just saying I don't like Mark R. because he replaced, my favorite BB ever, Norton; they did replace him and it was about the dumbest idea Marvel and who else was involved did to the avengers and to the hulk character; but Rufallo was just awful. He was very awkward in most of the scenes and
I saw the Avengers and I have to say I was Very Very underwhelmed by Mark Ruffalo part in the movie. I really admired Edward Norton as Bruce Banner and thought he brought the character to life. I'm not just saying I don't like Mark R. because he replaced, my favorite BB ever, Norton; they did replace him and it was about the dumbest idea Marvel and who else was involved did to the avengers and to the hulk character; but Rufallo was just awful. He was very awkward in most of the scenes and didn't feel like he fit at all. I would have been very happy with just seeing the Hulk and not Bruce Banner instead of having to watch Rufallo on screen. I think he's ok in other movies but in no way did he fit here. Please someone chime in if they agree with me, esp. if youve seen the avengers.
So, I have to say I love the hulk and I have wished for an Incredible Hulk sequel for a long time now but PLEASE PLEASE NOT WITH RUFALLO! If we can't have Norton back then give us someone else for the BB part. Otherwise I'm out.
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11:50PM on 04/30/2012
I'll agree that I don't particularly care for Mark Ruffalo. I don't know what it is about the guy, but he just always seemed to me borderline retarded. Slack-jawed yokel variety. NOT looking forward to his turn as Bruce. I was a huge fan of Norton's portrayal.
I'll agree that I don't particularly care for Mark Ruffalo. I don't know what it is about the guy, but he just always seemed to me borderline retarded. Slack-jawed yokel variety. NOT looking forward to his turn as Bruce. I was a huge fan of Norton's portrayal.
1:00AM on 05/01/2012
It would seem you are in the minority as most of the comments and reviews I've read have said he is the best BB/Hulk yet.
It would seem you are in the minority as most of the comments and reviews I've read have said he is the best BB/Hulk yet.
9:40PM on 04/30/2012
It is kinda mistifying that The Hulk never seemed to take off in the box-office, which is ultimately why Marvel's so hesitant to make anymore Hulk movies. Nevertheless, I'd be down for some more Hulk action, as I still feel he has a lot of untapped potential.
It is kinda mistifying that The Hulk never seemed to take off in the box-office, which is ultimately why Marvel's so hesitant to make anymore Hulk movies. Nevertheless, I'd be down for some more Hulk action, as I still feel he has a lot of untapped potential.
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9:17PM on 04/30/2012
The Avengers finally got the Hulk right & if they stick by Ruffalo & the story arc then I'm all for another movie.
The Avengers finally got the Hulk right & if they stick by Ruffalo & the story arc then I'm all for another movie.
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-2
8:18PM on 04/30/2012
The Hulk was really cool in The Avengers but as a supporting hero. I mean, I enjoyed both previous solo-Hulk movies but if I have to see him again in the movies I prefer that film to be another Avengers instead.
The Hulk was really cool in The Avengers but as a supporting hero. I mean, I enjoyed both previous solo-Hulk movies but if I have to see him again in the movies I prefer that film to be another Avengers instead.
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7:55PM on 04/30/2012
Honestly, other than the behind-the-scenes rumors of studio interference and re-casting Norton, I could never figure out why Marvel was so hesitent about giving Hulk another solo movie. I liked both Hulk and Incredible Hulk for different reasons (Incredible was better), and would be up for another movie.
Honestly, other than the behind-the-scenes rumors of studio interference and re-casting Norton, I could never figure out why Marvel was so hesitent about giving Hulk another solo movie. I liked both Hulk and Incredible Hulk for different reasons (Incredible was better), and would be up for another movie.
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7:44PM on 04/30/2012
The Hulk was always one of my top 4 favorite superheroes growing up.
The Hulk was always one of my top 4 favorite superheroes growing up.
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+13
7:41PM on 04/30/2012

the avengers

really made hulk a supermassive monster, that even the gods of the universe respected. that is something that hasnt been done before on film. the avengers truly made hulk feel like the impervious, indestructible beast that he is in the comics!
really made hulk a supermassive monster, that even the gods of the universe respected. that is something that hasnt been done before on film. the avengers truly made hulk feel like the impervious, indestructible beast that he is in the comics!
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3:23AM on 05/01/2012
They finally did his justice in Avengers. Didn't limit his powers, which was something they did in the first 2 films. Someone took their head out of their ass at Marvel/Disney and finally did the right thing. Excellent film and Hulk really stole the second half of the movie.
They finally did his justice in Avengers. Didn't limit his powers, which was something they did in the first 2 films. Someone took their head out of their ass at Marvel/Disney and finally did the right thing. Excellent film and Hulk really stole the second half of the movie.
7:39PM on 04/30/2012
"a message about channeling strength to overcome workplace challenges" = Smash the boss!
Ummm ok, anyway I'd LOVE to see another Hulk film maybe this time giving him more intelligence and more depth AFTER he Hulks out.
"a message about channeling strength to overcome workplace challenges" = Smash the boss!
Ummm ok, anyway I'd LOVE to see another Hulk film maybe this time giving him more intelligence and more depth AFTER he Hulks out.
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+13
7:37PM on 04/30/2012
Hulk vs. Wolverine could be pretty slick if handled right. Then again, a lot of movies would be pretty slick if handled right....
Hulk vs. Wolverine could be pretty slick if handled right. Then again, a lot of movies would be pretty slick if handled right....
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12:34AM on 05/01/2012
Cant happen, Marvel doesn't own Wolverine. But if your going for a Hulk vs. via comics.. then Marvel could do Hulk vs. Thor, or better yet (which no one will agree to here) in the Comics HULK vs. the Avengers would be epic.
Cant happen, Marvel doesn't own Wolverine. But if your going for a Hulk vs. via comics.. then Marvel could do Hulk vs. Thor, or better yet (which no one will agree to here) in the Comics HULK vs. the Avengers would be epic.
7:07PM on 04/30/2012
I am a huge Hulk fan, so his future projects get a hip-to-this-news green (appropriately enough) from here. However, one notices. Hulk is going from a misunderstood outsider to a possibly corporate advertising icon, not only for comics but also other workplaces. Hulk is going from ultra-edgy outsider to someone depicted "in a more heroic and aspirational manner. I wonder. Is this new Hulk the DISNEY Hulk? See, he's all kid-friendly and kid-appropriate now. Whether Disney is involved or not, I
I am a huge Hulk fan, so his future projects get a hip-to-this-news green (appropriately enough) from here. However, one notices. Hulk is going from a misunderstood outsider to a possibly corporate advertising icon, not only for comics but also other workplaces. Hulk is going from ultra-edgy outsider to someone depicted "in a more heroic and aspirational manner. I wonder. Is this new Hulk the DISNEY Hulk? See, he's all kid-friendly and kid-appropriate now. Whether Disney is involved or not, I hope that Marvel Studios remembers who Hulk is and what he represents in the first place.
But, I'll see any Hulk film--as long as no one incredibly, savagely, astonishingly fucks it up.
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12:36AM on 05/01/2012
Agreed, however i don't mind them doing this take on Hulk in order to get back popularity. But when they do the follow up solo film, then they had better get back to his roots (being the outsider, loner he's to be)
Agreed, however i don't mind them doing this take on Hulk in order to get back popularity. But when they do the follow up solo film, then they had better get back to his roots (being the outsider, loner he's to be)
+9
7:01PM on 04/30/2012

I agree with 2sdaychicken

Bring Ruffalo, Tyler, Hurt and Tim Blake Nelson as the Leader. Shit even Ty Burrell as Dr. Leonard Sampson should superpower up in it! I would dislike recasting the entire movie...again. I was actually hoping Thunderbolt Ross would play a role in the Avengers movie, I guess not though
Bring Ruffalo, Tyler, Hurt and Tim Blake Nelson as the Leader. Shit even Ty Burrell as Dr. Leonard Sampson should superpower up in it! I would dislike recasting the entire movie...again. I was actually hoping Thunderbolt Ross would play a role in the Avengers movie, I guess not though
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6:59PM on 04/30/2012
Tim Blake Nelson as The Leader, Liv Tyler and William Hurt back too and we've got a deal!
Tim Blake Nelson as The Leader, Liv Tyler and William Hurt back too and we've got a deal!
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6:58PM on 04/30/2012
I hope we do get a sequel to the Incredible Hulk with Ruffalo (hopefully returning). Even though I think The Incredible Hulk portrayed Hulk in a great way with Norton, it looks like The Avengers finally got the character right in being a vital hero to the team than being a misunderstood monster.

By the way The Incredible Hulk is a great film. In no way mediocre. I would even say it gives Iron Man a run for its money in being the best solo Avenger film.
I hope we do get a sequel to the Incredible Hulk with Ruffalo (hopefully returning). Even though I think The Incredible Hulk portrayed Hulk in a great way with Norton, it looks like The Avengers finally got the character right in being a vital hero to the team than being a misunderstood monster.

By the way The Incredible Hulk is a great film. In no way mediocre. I would even say it gives Iron Man a run for its money in being the best solo Avenger film.
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7:20PM on 04/30/2012
I am with you, The Incredible Hulk is my favorite stand alone Marvel movie.
I am with you, The Incredible Hulk is my favorite stand alone Marvel movie.
6:57PM on 04/30/2012
I would love to see a straight sequel to "The Incredible Hulk" (now with Ruffalo of course). Bring everyone else back, including Tim Blake Nelson as The Leader! Hell even Abomination can return, as they (smartly) didn't kill him off. Maybe he can "mutate" even further to look more like his comic book appearance?

I DO NOT like the idea of a TV series. If it tries to tie in with the MCU, it will be awkwardly uneven and cheapen the entire franchise. And if it is completely separate than
I would love to see a straight sequel to "The Incredible Hulk" (now with Ruffalo of course). Bring everyone else back, including Tim Blake Nelson as The Leader! Hell even Abomination can return, as they (smartly) didn't kill him off. Maybe he can "mutate" even further to look more like his comic book appearance?

I DO NOT like the idea of a TV series. If it tries to tie in with the MCU, it will be awkwardly uneven and cheapen the entire franchise. And if it is completely separate than the MCU... well, that would just be even more weird and confusing.

Either way, there is SOO much in the Hulk comics left to be explored on the big-screen, Marvel needs to jump on this popularity while they can!
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