A new Hulk film may hit theaters in 2015
Apr. 30, 2012
I took my kids to Target over the weekend and when we got to the toy aisles, there was an obvious marketing blitz for THE AVENGERS. At the forefront of the advertising was a large hanging cutout of The Hulk along with stickers of his footprints cracking the floor. Needless to say that my kids loved seeing The Hulk feet and we did walk out with the "Hulk attacks the Helicarrier" Lego building set (only took an hour to assemble!).
As THE AVENGERS climbs towards $200 million in international box office, early reviews are already proclaiming it to be a success. Along with that, everyone seems to be saying how much they love The Hulk.
With two mediocre films released already, Marvel had no plans on returning Hulk to a solo film any time soon. But, Marvel's Paul Gitter had different things to say in a recent interview.
Nonetheless, fans inherently prefer certain superheroes over others. “It’s just like you would think — Iron Man and Captain America sell more than Thor,” says Gitter. However, The Hulk may soon surpass them all. Marvel executives have been “pleasantly surprised by the phenomenal response” to this green superhero, and expect this fan affinity to further strengthen once the movie opens. “His sales are up in a major way. We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner,” says Gitter.
If Hulk’s successful turnaround continues, Gitter says Marvel “will spin him off to a stand-alone program next year,” supported by a big budget franchise movie in 2015. The entertainment studio is also exploring ways to promote Hulk as a “corporate icon,” similar to MetLife’s usage of Peanuts’ Snoopy, where The Hulk’s image conveys a message about channeling strength to overcome workplace challenges.
From a business standpoint, Marvel knows that they have a massive hit on their hands. What remains to be seen is whether or not they trust that they finally hit the right combination with Mark Ruffalo playing a heroic Hulk versus the misunderstood monster that he was for the Eric Bana and Edward Norton versions.
Looks like we will know after this Friday when THE AVENGERS opens in the US if Hulk will smash his way back to an adventure of his very own.
| Source: | Forbes |
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Just wondering
Hulk Need Conditioner!!!
the Norton movie
Bring on another Hulk movie! (oh come on Marvel, stop acting like the last two weren't successful. They were both above average with the 'professional' critics and BOTH movies each made over $100 million in profits, with the Avengers coming out and interest in Hulk at an all time high, another movie could only bring in more money.
Oh, Norton's Hulk was a superior film. Better than Thor, I cant comment on Capt America as I sadly still have not seen it.
Oh, Norton's Hulk was a superior film. Better than Thor, I cant comment on Capt America as I sadly still have not seen it.
I think he works best as a supporting character.
SPOILER ALERT! ... When he shows up at the end of "Avengers," the reason his appearance is so awesome and fun is that the audience has
SPOILER ALERT! ... When he shows up at the end of "Avengers," the reason his appearance is so awesome and fun is that the audience has been waiting for him, and he immediately starts tearing shit apart on his rampage. If you focus solely on the Hulk in a movie, it just isn't as fun, and you can't just show the big green guy for two hours, so then you have to focus on the Banner stuff...and by default that's where it gets, as Marvel have stated, more into the whole "misunderstood" aspect. You can't NOT get into that because it's the whole crux of the Banner side.
Anyway, that's just my opinion. BTW, I thought the Norton movie was good, and I liked him in the role, but it was still one of the lesser comic book movies.
Say What You Want
However, I truly bought into Norton's portrayal. The Incredible Hulk managed to truly convey the loneliness inherent in being a rage-induced monster. With Tim Roth's mania added in, that was a helluva fun movie. I never understood why it didn't perform better.
Also, William Hurt made a way better Gen. Ross than Sam Elliott. And I love me some Sam
However, I truly bought into Norton's portrayal. The Incredible Hulk managed to truly convey the loneliness inherent in being a rage-induced monster. With Tim Roth's mania added in, that was a helluva fun movie. I never understood why it didn't perform better.
Also, William Hurt made a way better Gen. Ross than Sam Elliott. And I love me some Sam Elliott.
Dip your toes in...
LOVE the Hulk can't stand Ruffalo
So, I have to say I love the hulk and I have wished for an Incredible Hulk sequel for a long time now but PLEASE PLEASE NOT WITH RUFALLO! If we can't have Norton back then give us someone else for the BB part. Otherwise I'm out.
the avengers
Ummm ok, anyway I'd LOVE to see another Hulk film maybe this time giving him more intelligence and more depth AFTER he Hulks out.
Ummm ok, anyway I'd LOVE to see another Hulk film maybe this time giving him more intelligence and more depth AFTER he Hulks out.
But, I'll see any Hulk film--as long as no one incredibly, savagely, astonishingly fucks it up.
I agree with 2sdaychicken
By the way The Incredible Hulk is a great film. In no way mediocre. I would even say it gives Iron Man a run for its money in being the best solo Avenger film.
By the way The Incredible Hulk is a great film. In no way mediocre. I would even say it gives Iron Man a run for its money in being the best solo Avenger film.
I DO NOT like the idea of a TV series. If it tries to tie in with the MCU, it will be awkwardly uneven and cheapen the entire franchise. And if it is completely separate than
I DO NOT like the idea of a TV series. If it tries to tie in with the MCU, it will be awkwardly uneven and cheapen the entire franchise. And if it is completely separate than the MCU... well, that would just be even more weird and confusing.
Either way, there is SOO much in the Hulk comics left to be explored on the big-screen, Marvel needs to jump on this popularity while they can!