A plea from a Schmoe: seeing Cloud Atlas is the most important thing you can do for the future of cinema

The future of cinema needs you, and CLOUD ATLAS could very possibly be the key. Now that's a bold statement to make, I know. But I have reason to say it, reason I hope to share with you now.
Every once in a while, a very particular kind of chioce becomes possible in our lives. It's the sort of choice that ripples out, like a Butterfly Effect, and changes our future path in ways both expected and utterly unforseeable. It's the sort of choice that, in a way, CLOUD ATLAS is all about. I'm sure by now you're well familiar with the line spoken by Susan Sarandon's character of Ursula that goes "We are bound to others, past and present, and by each crime and every kindness we birth our future." Well, in this case, it holds a highly meta meaning beyond its context in the film - you have the choice this weekend to see CLOUD ATLAS or to not see CLOUD ATLAS, and the choice you make might just help to birth both your future and the future of mainstream cinema itself.

Going by some of the comments I've seen on this site, the film isn't everyone's cup of tea. And that's okay. I may have been vocal ever since I saw it about how much I loved it, about how deeply it rocked me and stunned me and inspired me, but this is about something bigger than personal taste. This is about what you're willing to do for the sake of helping rewrite the future of studio-funded filmmaking. This is about, depending on how you like at it, investment and sacrifice. Because by paying to see the film in theaters - by not ripping it from the web or waiting until Blu-ray/DVD or skipping it altogether - you're making a statement. You're speaking up in the only way the studios and producers in Hollywood can really comprehend: with your money. We (and Terry Gilliam especially) have lost so many films over the years because the financial commitment was deemed too risky in comparison to the expected financial return. Remember when AT THE MOUNTAINS OF MADNESS lost it all just as everything was coming together? A $150 million budget, a big name star, a passionate director, months of creature design - and it all fell away as Universal decided that it couldn't afford to support a hard R monster movie with a bleak ending and no romantic sub-plot. I'm of course not saying that seeing CLOUD ATLAS will suddenly resuscitate AT THE MOUNTAINS OF MADNESS, but I am saying that by seeing CLOUD ATLAS you may very well manage to give a future to many films like it yet to come.
CLOUD ATLAS was made for about $100 million. Yes, $20 million of that generously came from Warner Bros, but the majority of it was raised from various independent sources. So while the film doesn't bear the same massive price tag as did something like JOHN CARTER, the eyes of the industry are going to be no less upon it. CLOUD ATLAS is, in comparison to what came before, a massive experiment in storytelling structure. It is a fervent attempt to do something new and exciting and different, and while its success may certainly inspire some filmmakers to try new things with their own work the main end of its success could in theory be that we see a new age dawn where studios are more brave with their funding choices. More convinced that their chances will be acknowledged, and rewarded by the moviegoing public. The money you pay for a ticket to see this film may only be a single drop in a limitless ocean of life and profit and art. But as one character says in a triumphant turnaround at one point during the fiilm: “what is an ocean but a multitude of drops?”

At one point in the film, Tom Hanks speaks these words: "Yesterday, my life was headed in one direction. Today, it is headed in another... I feel like something important has happened to me." That's how I felt after seeing CLOUD ATLAS. Now I'm not promising you'll feel the same way if and when you see it. I'm not promising you'll love the film, or even merely like it. But give it a chance, both for the sake of challenging your own expectations and for the sake of having a hand in future films to come. We are more and more at a tipping point as big-budget action flicks and rom-coms rule the multiplex, and it's up to you to dictate the kind of filmmaking you want to see. There's nothing wrong with enjoying those movies, and no one is going to stop you if you do. But there are other kinds of films too, ones like CLOUD ATLAS that lie in an ever-shrinking grey area between indie experimentation and broad appeal and have to struggle harder and harder for the chance to be seen. To be felt. To be loathed, shared, loved, and challenged. It's up to us to give them their fair share and chance in the sun, because if we don't - who will?
So that's what I have to say. Thanks for reading, and thanks for loving movies. And if you can, go see CLOUD ATLAS this weekend. Not necessarily because it's good, but because you should.

| Source: | JoBlo.com |
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Guess the future of cinema is doomed
I understand your plea
I understand your plea
People cant be trusted to act intelligent
Sorry, but you skipped past problem #1: Barely realizing this movie exists...
I have no idea what you're talking about. I see plenty of TV so my eyes and ears are open to the marketing of every movie that comes along. But this one has about a ZERO budget on marketing. If it
I have no idea what you're talking about. I see plenty of TV so my eyes and ears are open to the marketing of every movie that comes along. But this one has about a ZERO budget on marketing. If it weren't for JoBlo's site covering it, I'd not even know this movie was out there.
I agree!
Or both.
Or both.
I agree!
Or both.
Or both.
Is this supposed to be...
but im sure Could Atlas is much different, and ill definitely be seeing this movie for both my interest and what you have written.
working in the industry myself, and im sure anyone else who does, will know that greenlighting ideas is entirely based on previous genre performance, and Cloud Atlas will be an example for measurement going forward. if Cloud grosses north of 100mm,
but im sure Could Atlas is much different, and ill definitely be seeing this movie for both my interest and what you have written.
working in the industry myself, and im sure anyone else who does, will know that greenlighting ideas is entirely based on previous genre performance, and Cloud Atlas will be an example for measurement going forward. if Cloud grosses north of 100mm, there will probably another film like it. if it does 200mm, you bet it there will be.
i also have a really strong feeling this movie will gross 2-3x the domestic amount overseas, so that's always a reassuring argument for greenlighting a project.
Go me!
Don't see a film for the sake of it.
It's comendable when people who work at movie sites are passionate about film, but...
Sorry,
Will be nice to be blown away
Ok, I'm sold
AMEN
I will probably buy it on DVD and support it that way.
I will probably buy it on DVD and support it that way.
Don't see a film for the sake of it.
Was on the fence
I'll pass
stop it
But it won't work like that. It just won't. Remember when the Matrix, which was groundbreaking and unique in its own right made a megaton of cash? Did we get risky projects or a stream of poorly made ripoffs that only remembered the slow motion and "bullet time" effects? Even if the movie makes half as much as you would like it to, the studios will see that Big Name Stars that have been out of the spotlight
But it won't work like that. It just won't. Remember when the Matrix, which was groundbreaking and unique in its own right made a megaton of cash? Did we get risky projects or a stream of poorly made ripoffs that only remembered the slow motion and "bullet time" effects? Even if the movie makes half as much as you would like it to, the studios will see that Big Name Stars that have been out of the spotlight lately+Sci Fi epic= the ability to print money for yourself. Soon we'll be seeing Meg Ryan and Al Pacino in a big budget remake of "The Time Machine".
On another note, what if it sucks? Ignoring the critics (which are like weathermen) and your opinion, what happens if we go see this on blind faith and it sucks? Instead of helping the future, we could be damning it. We could be dumping money into a big budget epic with an overly complex and heavy handed plot that is nothing more than an amalgamation of various, well known stories with impressive visual effects to cover it up. I don't trust the Wachowskis enough anymore to just go for the sake of going. I'm on the fence, mind you, but since my local theatre wasn't showing seven psychopaths, I may just sit this out in spite.
Besides, we came out for "Avengers", that oughta do enough good!
This article is pretty sad
That settles it...
I'lLL SIT THIS ONE OUT...
I appreciate the writer's enthusiasm, and totally see their point, however I strongly disagree and think the writer here is doing waaaayyyy too much...
Worchawkskis (SP) and Tom Hanks will continue to be able to do whatever they please irregardless of the success or failure
I'lLL SIT THIS ONE OUT...
I appreciate the writer's enthusiasm, and totally see their point, however I strongly disagree and think the writer here is doing waaaayyyy too much...
Worchawkskis (SP) and Tom Hanks will continue to be able to do whatever they please irregardless of the success or failure of this film....
And 'most important' / 'future of film', I think "I like this film and hope you will too" would suffice...
There are probably two dozen indies and documentaries out right now that are for more in need of "support" than a major studio release featuring Forrest Gump and the makers of The Matrix Trilogy...
I'll wait for Netflix and go see what's playing at my local indie theater this Friday...
I'll do my part but...
IF Cloud Atlas is a financial/commercial success...
Nope
Will do
I feel exactly the same way
...also, a lot of copycat films featuring time travel because studio execs didn't get the actual premise.
...also, a lot of copycat films featuring time travel because studio execs didn't get the actual premise.
I'm not really excited for Cloud Atlas, but I'll see it anyway because I have a weird
I'm not really excited for Cloud Atlas, but I'll see it anyway because I have a weird compulsion to the movies that will matter during end of the year conversations
Will defo check it out then - was sold when I saw the trailer - and I know a lot of my friends are eager to see it. I can't speak for the general movie going public though...
Will defo check it out then - was sold when I saw the trailer - and I know a lot of my friends are eager to see it. I can't speak for the general movie going public though...
good job!