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Ailing Blockbuster bought by Dish Network for $320 million

Apr. 6, 2011by: Paul Tassi

I drive by more empty Blockbusters than full one these days, and the ones that are open have signs of desperation plastered on their windows that say things like "ALL MOVIES $2!" or "RENT ONE GET FOUR FREE." or something close to that.

Needless to say it's not the best of times to be Blockbuster as Redbox, Hulu and Netflix (and The Pirate Bay) take over. I've been waiting to write the story of their full-on collapse for years now, but today is not that day.

Someone believes in the brand, as Dish Network has bought the company for a total of $320 million. Why on earth would they do this? Here's the official word:

"With its more than 1,700 store locations, a highly recognizable brand and multiple methods of delivery, Blockbuster will complement our existing video offerings while presenting cross-marketing and service extension opportunities for DISH Network," said Tom Cullen, executive vice president of Sales, Marketing and Programming for DISH Network. "While Blockbuster's business faces significant challenges, we look forward to working with its employees to re-establish Blockbuster's brand as a leader in video entertainment."

Because nothing says "modern technology" like driving to the store to rent a movie, or attaching a satellite dish to your roof...

Will this acquisition save the company, or are they just delaying their inevitable doom?

Extra Tidbit: Has anyone used Gamefly? Is it any good?
Source: Deadline

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8:03AM on 04/07/2011
I bet they bought out blockbuster for the online aspect. I bet they will close the stores and offer a "free" netflix type service to their customers.
I bet they bought out blockbuster for the online aspect. I bet they will close the stores and offer a "free" netflix type service to their customers.
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4:06AM on 04/07/2011

Evolution

I guess all good things come to pass as long as i can still watch movies on a big screen at the cinema i'll be happy......wonder if someone will make a movie of the rise and fall of blockbuster
I guess all good things come to pass as long as i can still watch movies on a big screen at the cinema i'll be happy......wonder if someone will make a movie of the rise and fall of blockbuster
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+3
12:24AM on 04/07/2011
Because nothing says "modern technology" like driving to the store to rent a movie, or attaching a satellite dish to your roof...


HA!
Because nothing says "modern technology" like driving to the store to rent a movie, or attaching a satellite dish to your roof...


HA!
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6:58PM on 04/06/2011

Tidbit

Gamefly is AMAZING. It one ups Netflix in that if you like a game, you just KEEP IT. They send you the box and manual. The games to buy are super cheap - and at $15 a month it's easier than going to Gamestop (of which I am an employee) and hoping that a game is good.
Gamefly is AMAZING. It one ups Netflix in that if you like a game, you just KEEP IT. They send you the box and manual. The games to buy are super cheap - and at $15 a month it's easier than going to Gamestop (of which I am an employee) and hoping that a game is good.
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6:34PM on 04/06/2011
Redbox and Streaming, at least at the moment, seem to be for the casual person who only cares about watching the most popular new releases. For those like me, who like to find smaller/independent films or watch older films we've never seen (w/o having to blind buy them), Blockbuster by mail offers me this opportunity. It's not for everyone, but I hope this remains an option until the film choices and technology for streaming improves.
Redbox and Streaming, at least at the moment, seem to be for the casual person who only cares about watching the most popular new releases. For those like me, who like to find smaller/independent films or watch older films we've never seen (w/o having to blind buy them), Blockbuster by mail offers me this opportunity. It's not for everyone, but I hope this remains an option until the film choices and technology for streaming improves.
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6:12PM on 04/06/2011

"Modern Technology"

Streaming content will not become the only way to obtain entertainment till the US infrastructure is finally updated to handle the demands that streaming films require. I was watching an episode of LUTHER via NetCast/NetFlix Streaming less than 24 hrs ago. It took almost 70 minutes to watch a 54 minute tv show. The constant starting and stopping of streaming content due to bandwidth issues and net traffic will do nothing but make people feel that their money has no value and/or apprehension of
Streaming content will not become the only way to obtain entertainment till the US infrastructure is finally updated to handle the demands that streaming films require. I was watching an episode of LUTHER via NetCast/NetFlix Streaming less than 24 hrs ago. It took almost 70 minutes to watch a 54 minute tv show. The constant starting and stopping of streaming content due to bandwidth issues and net traffic will do nothing but make people feel that their money has no value and/or apprehension of continuing to use streaming methods to watch films. This is because, by streaming the content, they have lost the ability to watch the film they want when they want without interruption. The stuttering of the streaming content, the long re-buffering times and the varying image quality will prohibit this wave of the future of entertainment from over taking the "modern technology" of driving to the video store.
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6:11PM on 04/06/2011

Glad they're still here

And they have video games.
And they have video games.
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6:11PM on 04/06/2011

Glad they're still here

I love going into video stores with friends or a girlfriend and picking out a movie. And I love stumbling across something I haven't seen in a while. I've used netflix, and redbox, but I'm happy to go to video store rather than wait in line to browse redbox. Obviously, thats just my opinion.
I love going into video stores with friends or a girlfriend and picking out a movie. And I love stumbling across something I haven't seen in a while. I've used netflix, and redbox, but I'm happy to go to video store rather than wait in line to browse redbox. Obviously, thats just my opinion.
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5:50PM on 04/06/2011
Sure, Blockbuster had outrageous prices and late fees that destroyed my bank account. But when the local Blockbusters slowly disappeared, I was sad. I loved this place as a kid, enjoyed going there with girls to rent something for the night, and liked the option of renting a game instead of spending my paycheck buying one. A part of me died with Blockbuster.
Sure, Blockbuster had outrageous prices and late fees that destroyed my bank account. But when the local Blockbusters slowly disappeared, I was sad. I loved this place as a kid, enjoyed going there with girls to rent something for the night, and liked the option of renting a game instead of spending my paycheck buying one. A part of me died with Blockbuster.
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4:48PM on 04/06/2011
fuck blockbuster for never trying anything innovative whatsoever and completely dominating the market for ~10 years.
fuck blockbuster for never trying anything innovative whatsoever and completely dominating the market for ~10 years.
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4:09PM on 04/06/2011

Gamefly

I love Gamefly, if it wasn't for Gamefly I would have bought some bad games, and buying a new game for 20 dollars off the first day it comes out is pretty bitch'n
I love Gamefly, if it wasn't for Gamefly I would have bought some bad games, and buying a new game for 20 dollars off the first day it comes out is pretty bitch'n
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1:59PM on 04/06/2011
As an ex-blockbuster employee (great job while in High School) I can say that I saw their downfall coming. I remember when DVDs were new and we got word from corporate that we were NEVER going to carry DVDs. Blockbuster was never good at changing with the times.
As an ex-blockbuster employee (great job while in High School) I can say that I saw their downfall coming. I remember when DVDs were new and we got word from corporate that we were NEVER going to carry DVDs. Blockbuster was never good at changing with the times.
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+0
1:31PM on 04/06/2011
I like Blockbuster by Mail, their selection of blu-rays and obscure movies is better than the one Netflix has. Too bad the distribution center is further away and it takes movies (and the occasional game) a day longer to get to my house than Netflix.
I like Blockbuster by Mail, their selection of blu-rays and obscure movies is better than the one Netflix has. Too bad the distribution center is further away and it takes movies (and the occasional game) a day longer to get to my house than Netflix.
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12:49PM on 04/06/2011
I hope Blockbuster sticks around for a while now, I love going in and buying a bunch of ex-rental blu rays. I have no interest in netlfix or downloads as I actually like to interact with real people in shops. In my old Blockbuster I'd chat to the folk in there about movies and such and it was just a great way to socialise with like minded people. I will always prefer having the DVD/Blu Ray with all the shiney packaging as I like my library of films, and I enjoy showing it off to people. Very
I hope Blockbuster sticks around for a while now, I love going in and buying a bunch of ex-rental blu rays. I have no interest in netlfix or downloads as I actually like to interact with real people in shops. In my old Blockbuster I'd chat to the folk in there about movies and such and it was just a great way to socialise with like minded people. I will always prefer having the DVD/Blu Ray with all the shiney packaging as I like my library of films, and I enjoy showing it off to people. Very soon, with technology "advancing" the way it is we will have no reason to leave our houses then we can all just sit inside and grow fat and never go anywhere. Hmm I feel a rant coming on for my website :)
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4:18PM on 04/06/2011
So true man. Since moving to Canada I've also bought/rented everything from Blockbuster, mainly because of the same reasons.
So true man. Since moving to Canada I've also bought/rented everything from Blockbuster, mainly because of the same reasons.
12:36PM on 04/06/2011

Extra Tidbit

Gamefly is just like Netflix, long wait times for the popular stuff...
Gamefly is just like Netflix, long wait times for the popular stuff...
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12:11PM on 04/06/2011
Gamefly, isn't that what they call it when you have swamp nuts from 6 straight hours of Modern Warfare?
Gamefly, isn't that what they call it when you have swamp nuts from 6 straight hours of Modern Warfare?
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