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All you can watch ticket service MoviePass is back, but will it work?

Aug. 30, 2011by:

Remember that time there was that company, MoviePass, that was all like, "We can totally get you tickets for all the movies you can watch in one month for just $50!" but then the movie theaters were all like, "Uhhhh no you can't because we refuse to honor your tickets because it's basically ripping us off," even though over 30,000 people signed up for the service? (If not, here's a brief refresher course.) Well MoviePass is back! And now they claim they're reborn legit!

MoviePass thought they had a good thing going back in June and got some decent press out of the deal but theater chains like AMC and Regal refused to cooperate. Now they claim that they have an established ticket service that will be accepted at nearly every indoor venue in the US. How'd they do it?

MoviePass has partnered with Hollywood Movie Money, a company that specializes in vouchers for movies. If you've ever cut out the back of a cereal box to trade in UPC codes for a free ticket, it's some from these guys. Now, MoviePass subscribers would just print the vouchers at home and the company will reimburse theater owners the full amount.

So how exactly do they plan on making money offering up unlimited tickets but still having to pay the theater owners back at full price? Well, they're hoping you don't really use the service as much as you think you would. The big hook in their business model is that you pay $50 for unlimited movies but probably only see 3-4 movies a month. That would still allow them to clear around $10/month.

Call me crazy, but I'm still skeptical. I don't know that theaters will ever be totally happy with a nationwide service that is allowing a third-party company to set ticket prices. And MoviePass burned potential customers once, what's to say it won't happen again. As they say, caveat emptor.

Source: Variety

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+1
11:42AM on 08/31/2011
I'd like the theaters to just come out with a day pass.

and Regals suck ass. I had to stop going to them because I had so many problems.
I'd like the theaters to just come out with a day pass.

and Regals suck ass. I had to stop going to them because I had so many problems.
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8:20AM on 08/31/2011

I don't live in the states but this is very overpriced.

A brand chain in the UK called Cineworld have had an unlimited pass available for about 6 years plus. It cost me less than $20 a month when I first signed up, and 5 years later is costs me just under $24 a month for unlimited flicks. I can see the same movie several times over, as many as I want in a day, and only have to pay $2-$3 extra for 3D (if I think the movie may warrant it).

I don't understand why separate chains across the pond haven't introduced their own card and made it cheaper
A brand chain in the UK called Cineworld have had an unlimited pass available for about 6 years plus. It cost me less than $20 a month when I first signed up, and 5 years later is costs me just under $24 a month for unlimited flicks. I can see the same movie several times over, as many as I want in a day, and only have to pay $2-$3 extra for 3D (if I think the movie may warrant it).

I don't understand why separate chains across the pond haven't introduced their own card and made it cheaper to keep customers loyal to one chain. It's not rocket science.
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1:59AM on 08/31/2011
i like movies and everything, but am i the only person on this site that sees less than a movie a week in the theaters? because at 50 bucks a month this is far from worth it
i like movies and everything, but am i the only person on this site that sees less than a movie a week in the theaters? because at 50 bucks a month this is far from worth it
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4:42PM on 08/30/2011
Can it be used for multiple tickets or just one per show ? Like having to fork over extra cash for girlfriends ticket wouldn't that defeat the purpose of the company. I've never heard of this until now, probably won't jump on the bandwagon for awhile, but its tempting.
Can it be used for multiple tickets or just one per show ? Like having to fork over extra cash for girlfriends ticket wouldn't that defeat the purpose of the company. I've never heard of this until now, probably won't jump on the bandwagon for awhile, but its tempting.
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3:22PM on 08/30/2011
I bet news sites will probably like it if they have an on staff reviewer. I mean I dont know how press screenings work but not every movie has one and I bet not everyone gets to go when they do.
I bet news sites will probably like it if they have an on staff reviewer. I mean I dont know how press screenings work but not every movie has one and I bet not everyone gets to go when they do.
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2:53PM on 08/30/2011

Well, they do this in other countries...

I know that in Europe they have a cinemapass that lets you pay for like the entire year of movies whenever you want to go. It might be down to a specific chain, AMC would be the one I think that seems ideal for this kind of thing. If they worry so much about the box office...keep ticket prices lower...
I know that in Europe they have a cinemapass that lets you pay for like the entire year of movies whenever you want to go. It might be down to a specific chain, AMC would be the one I think that seems ideal for this kind of thing. If they worry so much about the box office...keep ticket prices lower...
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1:34PM on 08/30/2011
If you think about it, you would have to go to the movies 5 times a month to break even, and 6 times to make a profit. Not much of a deal.
If you think about it, you would have to go to the movies 5 times a month to break even, and 6 times to make a profit. Not much of a deal.
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1:23PM on 08/30/2011
In major cities, with 3D that would only come to about 3 movies anyway. I assume they aren't factoring in the 3d tickets...if they are, they're in trouble.
In major cities, with 3D that would only come to about 3 movies anyway. I assume they aren't factoring in the 3d tickets...if they are, they're in trouble.
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+4
10:42AM on 08/30/2011
this sounds like it will go for a 2nd strike, but hey, thats just me...
if you see how things are going, revenue wise in the theaters these days, you have to know that this will never work...

having said that, i would love to have this service, and i can tell you this, moviepass would loose a lot of "dough" with me :D
this sounds like it will go for a 2nd strike, but hey, thats just me...
if you see how things are going, revenue wise in the theaters these days, you have to know that this will never work...

having said that, i would love to have this service, and i can tell you this, moviepass would loose a lot of "dough" with me :D
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