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Are the days of red-band trailers over?

03.30.2010

A lot of people, me included, loved the red-band GET HIM TO THE GREEK trailer. There were boobs, cursing, dildos...what more could you want from a movie trailer? But there are some people who weren't fans at all. People who want to make sure that some of you don't watch red-band trailers like that anymore.

Let's be honest here: while you'll see our age-gate if you try to watch the GET HIM TO THE GREEK trailer on our site, there are myriad of ways to still watch the clip if your underage. First, and probably easiest, lie about your age on MySpace, the site that premiered the trailer. It's this ease with which underage kids can see R-rated material that has some people worried.

One such group is the FCC, which recently issued a study on red-band trailers and how easy it is for kids to simply lie or click a button to circumvent the intended age-gate. Whlie this could be nothing more than political grandstanding, increasing pressure could force studios - who released 76 restricted trailers in 2009 - to curb the trend.

The publicity though may largely be drummed up by a company named Aristotle. They believe they have software that studios can use to more stringently enforce the age-gates on these red-band trailers. But as some people have pointed out, what's stopping a kid from entering in their parents' information into the computer? Or an older brother or sister?

Let's face it: red-band trailers are great marketing tools. Some films, like KICK-ASS, thrive on it. They're not going anywhere, anytime soon (studios are even trying to persuade Apple's trailer page to drop their ban on red-band trailers), but with increasing pressure, it may be harder and harder to view them.

Extra Tidbit: Pretty soon they'll call these "international trailers" that just show racier content.
Source: LA Times

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7:33PM on 03/30/2010
Fuck this. It's not like these kids can't see the R-rated movies JUST as easily as the trailers. These closed-minded bigots need to wake up and finally realize that their kids hearing some swear words and seeing some racy content isn't going to SCAR THEM FOR LIFE or anything.
Fuck this. It's not like these kids can't see the R-rated movies JUST as easily as the trailers. These closed-minded bigots need to wake up and finally realize that their kids hearing some swear words and seeing some racy content isn't going to SCAR THEM FOR LIFE or anything.
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5:27PM on 03/30/2010
Studios know a lot of their R-rated movies wouldn't be so successful without Red-Band. While there are some sites already that aren't so easy to get into (I know, I've tried entering false information into them), others are pretty easy. And YouTube, if you have an of-age account, just hit that "Age Confirmation" button and you're in.

The thing that probably bothers me the most is it sounds like an attempt by Aristotle to make a little money marketing their software to Hollywood. So they call
Studios know a lot of their R-rated movies wouldn't be so successful without Red-Band. While there are some sites already that aren't so easy to get into (I know, I've tried entering false information into them), others are pretty easy. And YouTube, if you have an of-age account, just hit that "Age Confirmation" button and you're in.

The thing that probably bothers me the most is it sounds like an attempt by Aristotle to make a little money marketing their software to Hollywood. So they call on the FCC to make some noise and pocket the money in the meantime.
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5:05PM on 03/30/2010
Aned they say America is the land of the free! Screw censorship!
Aned they say America is the land of the free! Screw censorship!
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2:27PM on 03/30/2010

Big Brother Go Away!

As everyone has said...hello! PORN...Anyone with the slightest bit of Internet savvy can find enough Porn to make any Red Band Trailer look like its rated G. What scares me is the Government using this avenue to start to monitor your surfing. To make you register your info into some huge database then track you all over the place. Once the Government gets control of the Net its dead.
As everyone has said...hello! PORN...Anyone with the slightest bit of Internet savvy can find enough Porn to make any Red Band Trailer look like its rated G. What scares me is the Government using this avenue to start to monitor your surfing. To make you register your info into some huge database then track you all over the place. Once the Government gets control of the Net its dead.
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2:23PM on 03/30/2010

Big Brother Go Away!

As everyone has said...hello! PORN...Anyone with the slightest bit of Internet savvy can find enough Porn to make any Red Band Trailer look like its rated G. What scares me is the Government using this avenue to start to monitor your surfing. To make you register your info into some huge database then track you all over the place. Once the Government gets control of the Net its dead.
As everyone has said...hello! PORN...Anyone with the slightest bit of Internet savvy can find enough Porn to make any Red Band Trailer look like its rated G. What scares me is the Government using this avenue to start to monitor your surfing. To make you register your info into some huge database then track you all over the place. Once the Government gets control of the Net its dead.
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1:32PM on 03/30/2010

Fuck the Police!!

Ok, so there worried that an Age gate isn't working properly to keep underagers from watching these trailers. However, they have no problems with them going to free adult sites that say "click here if your over 18". I mean really folks. Kids are smarter then you think. Educate them instead of trying to censor them. Honestly, let's get out of the dark ages here.
Ok, so there worried that an Age gate isn't working properly to keep underagers from watching these trailers. However, they have no problems with them going to free adult sites that say "click here if your over 18". I mean really folks. Kids are smarter then you think. Educate them instead of trying to censor them. Honestly, let's get out of the dark ages here.
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11:33PM on 03/30/2010
What do the police have to do with this?
What do the police have to do with this?
1:18PM on 03/30/2010

boo for shitty parents...

Don't blame all this on conservatives, it makes me sad. It's all about shitty parenting and expecting someone else to monitor what their kid see's. Lazy parents should be kicked in the junk.
'Have you ever tried turning off the tv and hitting them?' (i probably misquoted the line from Futurama)
Don't blame all this on conservatives, it makes me sad. It's all about shitty parenting and expecting someone else to monitor what their kid see's. Lazy parents should be kicked in the junk.
'Have you ever tried turning off the tv and hitting them?' (i probably misquoted the line from Futurama)
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+3
1:09PM on 03/30/2010
If parents think that red band trailers are the worst thing their kid has seen on the internet, they have another thing coming.
If parents think that red band trailers are the worst thing their kid has seen on the internet, they have another thing coming.
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+3
12:23PM on 03/30/2010
cant that same little kid just type 'porn' into Google? Theres worse shit out there than red band trailers
cant that same little kid just type 'porn' into Google? Theres worse shit out there than red band trailers
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11:46AM on 03/30/2010
PC neutered pussy ass motherfucking conservative puritanical garbage.
PC neutered pussy ass motherfucking conservative puritanical garbage.
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11:07AM on 03/30/2010
I'll give my red band comment for this news.
I'll give my red band comment for this news.
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10:50AM on 03/30/2010
Damn political correctness is killing entertainment.
Damn political correctness is killing entertainment.
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+2
10:35AM on 03/30/2010

Enter others info?

They're actually doing hat much checking? the only age gates i've even seen is you inputting your day, month and year of birth with no other info needed. Just put in that you were born in the 70's and it works.
They're actually doing hat much checking? the only age gates i've even seen is you inputting your day, month and year of birth with no other info needed. Just put in that you were born in the 70's and it works.
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2:25PM on 03/30/2010
Thats the scary part, they want to have your info, and are going to use things like this to get it. Register to surf the web..HELL NO!
Thats the scary part, they want to have your info, and are going to use things like this to get it. Register to surf the web..HELL NO!
10:30AM on 03/30/2010

There are bigger fish to fry...

Are you kidding me? Killing red-band trailers won't keep kids from the rest of the internet which has free, age-unchecked porn, galore.
Are you kidding me? Killing red-band trailers won't keep kids from the rest of the internet which has free, age-unchecked porn, galore.
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10:10AM on 03/30/2010

Wow...

So they don't think kids watch R rated movies at home?

2:30 of red band material isnt bad... You see the same stuff on south park but for 12 times longer.
So they don't think kids watch R rated movies at home?

2:30 of red band material isnt bad... You see the same stuff on south park but for 12 times longer.
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+12
10:08AM on 03/30/2010

The Kid's'll be alright

Kids are going to see this stuff if they want to. It's fine to protect kids, but what ends up happening is that these crazy rules and rating boards and systems end up censoring or limiting what adults can see or do. Like the MPAA. It's nice to have a rating system, but by no means should they be able to decide what I can or can not see.

Anyway, point being, nudity really isn't all that bad. I live in France at the moment and there are movie posters with nudity on them as well as trailers at
Kids are going to see this stuff if they want to. It's fine to protect kids, but what ends up happening is that these crazy rules and rating boards and systems end up censoring or limiting what adults can see or do. Like the MPAA. It's nice to have a rating system, but by no means should they be able to decide what I can or can not see.

Anyway, point being, nudity really isn't all that bad. I live in France at the moment and there are movie posters with nudity on them as well as trailers at the movies. Pharmacy window displays have nipples. People curse all over the place in real life, and cucumbers can do the same thing a dildo does. They're over protecting and that's where the damage comes in.

Sorry for going on so long and off topic. It's just one thing always leads to another with these kinds of things. I wish they would learn to cut a trailer instead of worrying what the kids see.
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+4
9:55AM on 03/30/2010

ozb

that it completely ludicrous considering how incredibly easy it is to watch porn. and can't youtube drop the f bomb?
that it completely ludicrous considering how incredibly easy it is to watch porn. and can't youtube drop the f bomb?
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-2
9:43AM on 03/30/2010

Ehh

A lot of Red Band trailers tend to give too much of the film away anyways.
A lot of Red Band trailers tend to give too much of the film away anyways.
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9:29AM on 03/30/2010

What was Room in Rome?

Black-band? Plaid-band?
Black-band? Plaid-band?
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10:33AM on 03/30/2010
I think the only colour able to do it justice is Tecnicolor. :D
I think the only colour able to do it justice is Tecnicolor. :D
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