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Area 51 finds home

11.30.2009

In news that should surprise no one, Paramount Pictures has formally landed the US distribution rights to AREA 51, the follow-up film from PARANORMAL ACTIVITY director Oren Peli. While a number of other studios were bidding on the rights, Paramount obviously had an inside track because of the massive success that resulted out of PARANORMAL. While Peli was hoping to keep details on AREA 51 to a minimum, details have begun to leak and may jeopardize the "found footage" style that the director once again employs for this film.

That said, Paramount has plenty of time to figure out a creative new marketing strategy for a film that will definitely need some help to reach the financial highs of its predecessor. Peli wrapped filming on the project (budgeted at about $5 million) about three weeks ago and so far there is no plan as to when the film might be released.

Extra Tidbit: How would YOU market this film?
Source: Variety

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