Area 51 finds home

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by: Mike Sampson Nov. 30, 2009

In news that should surprise no one, Paramount Pictures has formally landed the US distribution rights to AREA 51, the follow-up film from PARANORMAL ACTIVITY director Oren Peli. While a number of other studios were bidding on the rights, Paramount obviously had an inside track because of the massive success that resulted out of PARANORMAL. While Peli was hoping to keep details on AREA 51 to a minimum, details have begun to leak and may jeopardize the "found footage" style that the director once again employs for this film.

That said, Paramount has plenty of time to figure out a creative new marketing strategy for a film that will definitely need some help to reach the financial highs of its predecessor. Peli wrapped filming on the project (budgeted at about $5 million) about three weeks ago and so far there is no plan as to when the film might be released.

Source: Variety

Extra Tidbit: How would YOU market this film?

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Kill Billionair
3:48AM on 12/01/2009 Add as a friend | MFC profile

I'd let the following 6 words do the work for me:

From the director of 'Paranormal Activity'.

drc5145
7:56PM on 11/30/2009 Add as a friend | MFC profile

Well for starters, posters similar to the one above could work. Maybe a created by Area 51 believers for the film.It's a bit tricky since we know nothing of the story yet.

Monsoon77
2:10PM on 11/30/2009 Add as a friend | MFC profile

My marketing idea

I would market it like Cloverfield. Start off with a teaser that sets up the film with the main characters talking about how they are going to expose area 51 and give brief details of their plan and how they are getting in and how they are getting out and have them saying their goodbyes to friends and family. Then like briefly show some of what they find at the base. Then do a viral marketing campaign with missing posters of the main characters and online ads and commercials with friends and family demanding the government show and tell what happened at area 51. then set up the film as government released footage of the accident.

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dmbman32
11:24AM on 11/30/2009 Add as a friend | MFC profile

Marketing the Film

Like "Paranormal," you're at an advantageous position: A new concept, and flying under the radar. Creative is the key. Don't show all the money shots, don't give the whole plot away. If you make an honest-to-God good movie, tease at what's to come in trailers, posters, etc. the money will be there.

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