Latest Movie News Headlines

'Avatar' is already the 2nd highest grossing movie of all-time!

Jan. 7, 2010by: Paul Tassi

AVATAR has had three incredibly solid weekends in a row, with its numbers dropping only slightly each time from $78M to $75M to $68M, meaning good word of mouth has kept the ship floating consistently since its release. It’s “only” the 14th highest grossing movie ever in the U.S. currently, but most people don’t realize just how much the film is destroying overseas.

In fact, by the end of the day, because of its massive $700M+ foreign box office total, AVATAR is set to surpass RETURN OF THE KING (at $1.19 billion) to become the second highest grossing movie ever made, though it’s still a ways off from Cameron’s last effort, TITANIC, sitting with $1.84B worldwide. The craziest part? It’s only been twenty days since it’s release.

Realistically, I don’t think AVATAR can catch TITANIC, which is kind of a bummer, as I now have similar feelings to last year when I realized THE DARK KNIGHT wasn’t going to eclipse it either. But for one director to have the two highest earning movies ever made by this wide of a margin is absolutely insane, and it proves that James Cameron is perhaps the only director alive that you should unquestionably trust with a blank check.

Extra Tidbit: I also think AVATAR was helped a lot by IMAX sales. Personally, I spent almost $45 to see the movie three times.
Source: Box Office Mojo

MORE FUN FROM AROUND THE WEB

Strikeback
Not registered? Sign-up!
Or

+2
2:35AM on 01/08/2010

FUCK YEAH

good Cameron raises it to another fucking level
good Cameron raises it to another fucking level
Your Reply:



Please email me when someone replies to my comment
12:52AM on 01/08/2010

Tickets sold vs. box office.

Am I the only one who realizes the difference between box office and tickets sold? You could sell one ticket to Avatar at 1.9 billion dollars, it would break number 1, but that doesn't mean more people saw the movie over the previous number 1. They should seriously label the list based on tickets sold. Star Wars, Gone with the Wind, ET, they were all much bigger phenomenons and sold more tickets than Avatar, and they rightfully deserve to be back on top.
Am I the only one who realizes the difference between box office and tickets sold? You could sell one ticket to Avatar at 1.9 billion dollars, it would break number 1, but that doesn't mean more people saw the movie over the previous number 1. They should seriously label the list based on tickets sold. Star Wars, Gone with the Wind, ET, they were all much bigger phenomenons and sold more tickets than Avatar, and they rightfully deserve to be back on top.
Your Reply:



Please email me when someone replies to my comment
+2
10:19PM on 01/07/2010

I knew it

This film was destined to surpass LOTR but TITANIc? I don't think so.
This film was destined to surpass LOTR but TITANIc? I don't think so.
Your Reply:



Please email me when someone replies to my comment
+7
10:16PM on 01/07/2010

Cameron is da man, yo!

Awesome, great to see a film with so much time, effort and love put into it be rewarded at the box office.
And to those saying it's due to the Imax ticket prices should be reminded both Transformer and The Dark Knight had their run at Imax too.
Also, its not showing at the maximum screens either, Sherlock and Alvin both have more screens showing than Avatar.
People are jsut liking Avatar, simple as that.
Bottom line is the bottom line, cash is cash. the film only 4 weeks ago so many were
Awesome, great to see a film with so much time, effort and love put into it be rewarded at the box office.
And to those saying it's due to the Imax ticket prices should be reminded both Transformer and The Dark Knight had their run at Imax too.
Also, its not showing at the maximum screens either, Sherlock and Alvin both have more screens showing than Avatar.
People are jsut liking Avatar, simple as that.
Bottom line is the bottom line, cash is cash. the film only 4 weeks ago so many were positive would bomb has shredded the box office.
Congrats Cameron, you did it.
Your Reply:



Please email me when someone replies to my comment
10:06PM on 01/07/2010
I know a lot of the loyalist are saying there is an option to see it in 2D and all that but where I live, 2D is the rare find. Most the theaters show the majority of the viewings in 3D. So I have to agree that the reason it is making so much is in part do to being 2 dollars or so more than seeing another movie. That extra 2 dollars does make a huge difference as well. Now in defense however, Avatar isn't showing in all the IMAX theaters in my area either.
I know a lot of the loyalist are saying there is an option to see it in 2D and all that but where I live, 2D is the rare find. Most the theaters show the majority of the viewings in 3D. So I have to agree that the reason it is making so much is in part do to being 2 dollars or so more than seeing another movie. That extra 2 dollars does make a huge difference as well. Now in defense however, Avatar isn't showing in all the IMAX theaters in my area either.
Your Reply:



Please email me when someone replies to my comment
9:59PM on 01/07/2010

look...

You're all right - all of the factors of 3d, imax, more screens - whatever. The idea of the movie BUSINESS is to make money, to make money in any business you strategically think about all of these factors.
When you spend this much money making it - you need guaranteed methods of a return on investment. Though, at the end of the day, people are also seeing this thing over and over again.
I loved it. It's only movies like this that can get that high that fast - Raging Bull is a better movie
You're all right - all of the factors of 3d, imax, more screens - whatever. The idea of the movie BUSINESS is to make money, to make money in any business you strategically think about all of these factors.
When you spend this much money making it - you need guaranteed methods of a return on investment. Though, at the end of the day, people are also seeing this thing over and over again.
I loved it. It's only movies like this that can get that high that fast - Raging Bull is a better movie but all of us loving it didn't have hollywood pushing it like they are this thing.
Well done, Jim - give me 2 more of these bad boys.
Your Reply:



Please email me when someone replies to my comment
8:53PM on 01/07/2010

BATTLE ANGEL!

Yesssss, use that cash and bring it on.
Yesssss, use that cash and bring it on.
Your Reply:



Please email me when someone replies to my comment
+0
7:40PM on 01/07/2010
Awesome, now if Mr. Cameron will kindly take that money and use it to make Battle Angel 3 times over.
Awesome, now if Mr. Cameron will kindly take that money and use it to make Battle Angel 3 times over.
Your Reply:



Please email me when someone replies to my comment
4:32PM on 01/07/2010

Somehow I doubt ...

... Avatar will beat TDK's 533 mil. on home turf.
... Avatar will beat TDK's 533 mil. on home turf.
Your Reply:



Please email me when someone replies to my comment
4:04PM on 01/07/2010

Step Back Haters!

As stated before, most places overseas don't even have the 3D option. So at the end of the day, the bulk of its sales are from the good old fashion classic cinema experience.

as far as IMAX goes: I just happen to live near NYC so I have this option, but that doesn't mean most of the country does. IMAX is still a rare thing and I don't think it has influenced the sales as much as the haters are giving it credit for.

I'd also like to note that unlike now the economy of titanic's day was
As stated before, most places overseas don't even have the 3D option. So at the end of the day, the bulk of its sales are from the good old fashion classic cinema experience.

as far as IMAX goes: I just happen to live near NYC so I have this option, but that doesn't mean most of the country does. IMAX is still a rare thing and I don't think it has influenced the sales as much as the haters are giving it credit for.

I'd also like to note that unlike now the economy of titanic's day was great.
People could go toss money at the same ship sinking over and over again and not think twice.

But in this day and age, when every buck counts, people are a lot more hesitant to just throw money away. I think this means Avatar is just that good! Even when we don't have the extra cash we are still going back again and again! (even with the extra 3D surcharge)
Your Reply:



Please email me when someone replies to my comment
-20
3:59PM on 01/07/2010

Avatard

May God Help us all.
May God Help us all.
Your Reply:



Please email me when someone replies to my comment
3:19PM on 01/07/2010

Please stop looking at $$ amounts

Profit made from a flic should be rendered irrelevant unless you account for annual adjustments or percentage profit calculated against production and advertising costs.

Sure, 1.8 billion is a crap-ton of cash, but to say it was more successful than a movie made 5, 10 or 15 years ago is asinine. Even today, a regular movie is 10 bucks (I'm in L.A.). It hasn't been until recently that 3D movies have become very easily accessible, but charge between 2 and 4 bucks extra like some kind of
Profit made from a flic should be rendered irrelevant unless you account for annual adjustments or percentage profit calculated against production and advertising costs.

Sure, 1.8 billion is a crap-ton of cash, but to say it was more successful than a movie made 5, 10 or 15 years ago is asinine. Even today, a regular movie is 10 bucks (I'm in L.A.). It hasn't been until recently that 3D movies have become very easily accessible, but charge between 2 and 4 bucks extra like some kind of glasses rental fee. So OF COURSE Avatar is going to make more because tickets costs 20 to 40 percent more in many places. Add to that, when Titanic came out, tickets were around 7 bucks.

It's entirely possible, moviegoers paid double to see Avatar (in 3D) as compared to Titanic 13 years ago.

I say enough with the $$ amounts. Let's see number of tickets sold, then I might be impressed, cuz it's only a matter of time before ticket prices jump up another dollar and some other movie knocks Avatar off it's 10-foot blue pedestal. I know a bunch of other commenters said this already, but my coworkers don't want to hear my ramblings.
Your Reply:



Please email me when someone replies to my comment
3:13PM on 01/07/2010

sucked...

Whatever...people like dumb movies. Transformers 2 did well. Nuff said.
Whatever...people like dumb movies. Transformers 2 did well. Nuff said.
Your Reply:



Please email me when someone replies to my comment
+2
3:02PM on 01/07/2010

Avatar

Haters pay attention: Over 51% of people seeing this film are seeing it in 2D. Most seeing it are not seeing it in 3D. It's not just a 3D spectacle, but a great FILM.
Haters pay attention: Over 51% of people seeing this film are seeing it in 2D. Most seeing it are not seeing it in 3D. It's not just a 3D spectacle, but a great FILM.
Your Reply:



Please email me when someone replies to my comment
2:47PM on 01/07/2010
id say the imax sales helped, and avatar is more heavily shown in imax than tdk was, plus those 3-d ticket sales tdk didnt have. i love the guy and his work, but this movie doesnt deserve to be at the top with titanic, make back what it cost plus a lil profit yes. but not top of all time
id say the imax sales helped, and avatar is more heavily shown in imax than tdk was, plus those 3-d ticket sales tdk didnt have. i love the guy and his work, but this movie doesnt deserve to be at the top with titanic, make back what it cost plus a lil profit yes. but not top of all time
Your Reply:



Please email me when someone replies to my comment
+5
2:27PM on 01/07/2010

Awesome

This is awesome.
Yes Imax tickets cost more, but The Dark Knight and Transformers both had a run at Imax and still didn't come close to Titanic. And 3d is only a few bucks extra. Once Avatar is finished in cinemas it will be close or pass Titanic, then if you knock off the Imax and 3d premium it will probably still be number 2. Regardless of ticket prices, the cash is still in the bank. Anyone else can make a 3d film and show it in Imax too, it's not the exclusive realm of James Cameron. It's
This is awesome.
Yes Imax tickets cost more, but The Dark Knight and Transformers both had a run at Imax and still didn't come close to Titanic. And 3d is only a few bucks extra. Once Avatar is finished in cinemas it will be close or pass Titanic, then if you knock off the Imax and 3d premium it will probably still be number 2. Regardless of ticket prices, the cash is still in the bank. Anyone else can make a 3d film and show it in Imax too, it's not the exclusive realm of James Cameron. It's just no one made a movie so many people want to see in this format yet. I guess when you blaze a new trail you reap the rewards. Go Cameron, congratulations.
Your Reply:



Please email me when someone replies to my comment
3:32PM on 01/07/2010
First, a few bucks extra when talking about a single movie ticket means MONSTER returns on investment. Even an extra dollar per ticket can mean a major percentage in profit.

Secondly, Dark Knight was a better movie. It didn't need to be in IMAX OR 3D. Better writing, better acting, better action. Granted that's all opinion, but Avatar, though GORGEOUS and a fun ride, uses a glossy candy coating to cover a tired premise.
First, a few bucks extra when talking about a single movie ticket means MONSTER returns on investment. Even an extra dollar per ticket can mean a major percentage in profit.

Secondly, Dark Knight was a better movie. It didn't need to be in IMAX OR 3D. Better writing, better acting, better action. Granted that's all opinion, but Avatar, though GORGEOUS and a fun ride, uses a glossy candy coating to cover a tired premise.
1:52PM on 01/07/2010

I went #2

In my pants...When i saw this movie
In my pants...When i saw this movie
Your Reply:



Please email me when someone replies to my comment
+2
1:06PM on 01/07/2010
Even if you didn't see it IMAX, you had to pay extra to see Avatar in 3D. I usually pay 6.90 for my cinema ticket, price went up to 9.40 for Avatar.

So James kind of cheated here. ;)
Even if you didn't see it IMAX, you had to pay extra to see Avatar in 3D. I usually pay 6.90 for my cinema ticket, price went up to 9.40 for Avatar.

So James kind of cheated here. ;)
Your Reply:



Please email me when someone replies to my comment
1:22PM on 01/07/2010
Dude you had the option to pay extra to see it in IMAX or 3D instead of regular. People are choosing to see it in the former.. not being forced to. If anything with the sell outs of the IMAX screens they're being forced to see it in regular
Dude you had the option to pay extra to see it in IMAX or 3D instead of regular. People are choosing to see it in the former.. not being forced to. If anything with the sell outs of the IMAX screens they're being forced to see it in regular
12:40PM on 01/07/2010
While I finally caught this thing yesterday, and was pretty floored by it in ways I wasn't expecting, I gotta wonder how much pressure could this put on Cameron? Hopefully, he's taking it in stride. Hopefully this doesn't mean he's not allowed to fail.
While I finally caught this thing yesterday, and was pretty floored by it in ways I wasn't expecting, I gotta wonder how much pressure could this put on Cameron? Hopefully, he's taking it in stride. Hopefully this doesn't mean he's not allowed to fail.
Your Reply:



Please email me when someone replies to my comment
12:37PM on 01/07/2010
The declining exchange rate of the dollar compared to (currently) stronger foreign currencies.

That is a BIG part of what is happening here.
The declining exchange rate of the dollar compared to (currently) stronger foreign currencies.

That is a BIG part of what is happening here.
Your Reply:



Please email me when someone replies to my comment
12:31PM on 01/07/2010
You guys are forgetting something about the IMAX option. People CHOOSE to see the movie in IMAX. The Dark Knight came out in IMAX as well but didn't have earth shattering numbers. This is an event movie, the likes of which we haven't seen since the original Star Wars/Titanic/Jurassic Park. It's one of those movies that EVERYONE has to see and is willing to pay to see. There's a very small amount of theaters that even have an IMAX screen, and it's not like people are being forced to see it
You guys are forgetting something about the IMAX option. People CHOOSE to see the movie in IMAX. The Dark Knight came out in IMAX as well but didn't have earth shattering numbers. This is an event movie, the likes of which we haven't seen since the original Star Wars/Titanic/Jurassic Park. It's one of those movies that EVERYONE has to see and is willing to pay to see. There's a very small amount of theaters that even have an IMAX screen, and it's not like people are being forced to see it that way. At my IMAX theater theres Avatar in IMAX, Avatar in 3D and Avatar on a regular screen. A primetime movie ticket costs $10 while IMAX sits at anywhere from $14 to $16. Not to mention that IMAX theaters show maybe 4 shows a day since it's only one theater, which means it's constantly in high demand.

These numbers might be "skewed" due to the IMAX ticket prices but it's not nearly as big as some people think it is.
Your Reply:



Please email me when someone replies to my comment
12:06PM on 01/07/2010

Don't forget Smiert....

....that only a small percentage of the overall theatres around the world are IMAX. It does some of the box office but not nearly as much as your average theatres.
....that only a small percentage of the overall theatres around the world are IMAX. It does some of the box office but not nearly as much as your average theatres.
Your Reply:



Please email me when someone replies to my comment
12:05PM on 01/07/2010

Whoops

Double post.
Double post.
Your Reply:



Please email me when someone replies to my comment
11:59AM on 01/07/2010

Its Easy To Reach the 1 Billion Mark

...when people are playing twice as much as they'd normally pay for a regular ticket to get an IMAX 3D one.

Not a huge accomplishment, if you ask me.
...when people are playing twice as much as they'd normally pay for a regular ticket to get an IMAX 3D one.

Not a huge accomplishment, if you ask me.
Your Reply:



Please email me when someone replies to my comment
12:38PM on 01/07/2010
Actually the amount of revenue Avatar is making through only imax is relatively small; there are really not that many Imax theaters compared to the regular 3d release. That being said, the extra ticket cost is for the 3d glasses so the studios dont ever see that extra money. Further more, the cost of buying and showing digital prints is much for than that of standard film. The extra cost goes to the larger overhead cost of a massive 3d digital release. In the end, Fox is getting the same
Actually the amount of revenue Avatar is making through only imax is relatively small; there are really not that many Imax theaters compared to the regular 3d release. That being said, the extra ticket cost is for the 3d glasses so the studios dont ever see that extra money. Further more, the cost of buying and showing digital prints is much for than that of standard film. The extra cost goes to the larger overhead cost of a massive 3d digital release. In the end, Fox is getting the same profit per ticket as any other movie. Its also easy to reach to 1 billion mark when people are flocking to the theaters. Avatar is a commercial success because showings are selling out every weekend, not because they are cheating by charging a few dollars extra.
5:56PM on 01/07/2010
Great analysis, willthechill90. Well written.
Great analysis, willthechill90. Well written.
11:56AM on 01/07/2010
Un-fucking-real.
Un-fucking-real.
Your Reply:



Please email me when someone replies to my comment
+3
11:45AM on 01/07/2010
I haven't yet seen Avatar but based on his skills and previous movies, I can honestly say that he deserves this incredible achievement (i.e. to have the 2 highest grossing movies ever). I for one did not think he could come close to the success of Titanic (and maybe he can't) but I certainly never thought he would get the number 2 spot on his first try since the sinking ship!
I haven't yet seen Avatar but based on his skills and previous movies, I can honestly say that he deserves this incredible achievement (i.e. to have the 2 highest grossing movies ever). I for one did not think he could come close to the success of Titanic (and maybe he can't) but I certainly never thought he would get the number 2 spot on his first try since the sinking ship!
Your Reply:



Please email me when someone replies to my comment
View All Comments

Latest Movie News Headlines


Top
Loading...
JoBlo's T-Shirt Shoppe | support our site... Wear Our Gear!