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Avatar viral site

Sep. 21, 2009by: Paul Tassi

In an effort the jump start a bit of the hype AVATAR has lost since its lackluster trailer debut a few weeks ago, Fox (and Coca-Cola!) have launched AVTR.com, a viral site purported to be "your daily source of information about the Resource Development Administration’s AVTR program."

The site doesn’t have a whole hell of a lot on it at this point, with a few concept art sketches, a duo of cryptic, technical blog posts, a short video of Stephen Lang's Colonel Quartich yelling at you in ultra-camp mode and of course, a Twitter feed. All of that and I still have no idea what AVTR stands for, though maybe I’ve missed that in a past plot description?

As far as viral marketing campaigns go, I’d give it about a 3 out of 10, but knowing how stingy Fox is with footage, I’m guessing the site’s creators did the best they could with not a whole lot to work with. Maybe put up a few solider interviews? Some top-secret jungle exploration footage? You’re going to have to give us something to keep us wanting more, and right now a yelled threat of creatures who “want to eat my eyes like JuJu beans” just isn’t cutting it for me.

Extra Tidbit: It is comforting to know that JuJu beans have survived this far into the future. Same with Facebook and Twitter.
Source: io9

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+1
5:32AM on 09/22/2009

Looks cool, but not much on it yet.

Also, is that some kind of puzzle on the AVTR logo?
Also, is that some kind of puzzle on the AVTR logo?
Your Reply:



2:08PM on 09/21/2009

Waste of time?

Than I guess it didn't help The Dark Knight at all.
Than I guess it didn't help The Dark Knight at all.
Your Reply:



3:27PM on 09/21/2009
I don't think it helped Dark Knight that much. The Viral marketing (In Dark Knight's case) really seemed to hit the audience that was already interested (like us). DK owes it success to being a 4 quadrant film. Viral Marketing wasn't why my sister, mom, dad, aunt and uncle saw it.
I don't think it helped Dark Knight that much. The Viral marketing (In Dark Knight's case) really seemed to hit the audience that was already interested (like us). DK owes it success to being a 4 quadrant film. Viral Marketing wasn't why my sister, mom, dad, aunt and uncle saw it.
9:56PM on 09/21/2009
Dear Douche Bag,

I didnt say it didn't work although I don't think it does with the exception of Cloverfield. And like nickdoll said, viral marketing is not what got audiences to see Dark Knight. But anyways - I said it was a waste of time. Honestly, giving viral marketing too much of your time is not a fruitful experience. "Oh look, some cryptic shit that'll probably have nothing to do with the movie."
Dear Douche Bag,

I didnt say it didn't work although I don't think it does with the exception of Cloverfield. And like nickdoll said, viral marketing is not what got audiences to see Dark Knight. But anyways - I said it was a waste of time. Honestly, giving viral marketing too much of your time is not a fruitful experience. "Oh look, some cryptic shit that'll probably have nothing to do with the movie."
+0
6:42PM on 09/21/2009
The only movie that ever nailed the viral marketing down perfectly was Cloverfield. It also helps that half the story was in the viral marketing itself. Of course, it also hurt the film, but only slightly.
The only movie that ever nailed the viral marketing down perfectly was Cloverfield. It also helps that half the story was in the viral marketing itself. Of course, it also hurt the film, but only slightly.
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2:44PM on 09/21/2009
or D9.
or D9.
Your Reply:



1:15AM on 09/22/2009
Boring.
Boring.
Your Reply:



1:06PM on 09/21/2009
Viral marketing is such a waste of time.
Viral marketing is such a waste of time.
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